Amazon Marketing Cloud Boosts Sales Predictions

Amazon Marketing Cloud Boosts Sales Predictions

This article delves into leveraging Amazon Marketing Cloud (AMC) to accurately forecast sales revenue generated by brand advertising investments. Through case studies, it demonstrates AMC's powerful capabilities in improving DPVR, purchase rate, and building LTV models. It emphasizes how AMC empowers brand sellers to optimize advertising strategies, quantify advertising value, and ultimately achieve sales growth. The analysis highlights the practical application of AMC for precise sales predictions and enhanced marketing effectiveness within the Amazon ecosystem.

01/06/2026 Logistics Industry Insights
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Amazon Ads Unveils Advanced Keyword Optimization Strategies

Amazon Ads Unveils Advanced Keyword Optimization Strategies

This article delves into the commonalities and attributes of Amazon keywords, exploring the optimal application of exact, phrase, and broad match types with practical examples. By refining keyword strategies and optimizing match types, sellers can effectively improve ad conversion rates, achieve traffic growth, and boost sales. The analysis provides insights on leveraging different match types to target the right audience and maximize advertising ROI, ultimately leading to increased visibility and profitability on the Amazon platform.

01/05/2026 Logistics Encyclopedia
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Jordan Enhances Trade with Wcobacked Customs Upgrades

Jordan Enhances Trade with Wcobacked Customs Upgrades

The Jordan Customs Valuation Workshop, jointly organized by the World Customs Organization (WCO) and the Customs Cooperation Fund Germany (CCF Germany), aimed to enhance the understanding and application of the Customs Valuation Agreement among Jordanian customs officials. Through theoretical learning and case studies, participants delved into key issues such as the transaction value principle and alternative valuation methods. This initiative laid the foundation for Jordan to build a fair and transparent international trade environment.

01/05/2026 Customs Knowledge
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WCO WTO Release Tech Guide to Streamline Global Customs

WCO WTO Release Tech Guide to Streamline Global Customs

The World Customs Organization (WCO) and the World Trade Organization (WTO) jointly released the 'Study Report on Disruptive Technologies (2022),' focusing on the application of seven technologies, including blockchain, IoT, and AI, in the customs domain. The report analyzes technology trends, shares practical case studies, and provides strategic recommendations for customs' digital transformation. It aims to promote global trade facilitation and economic growth by leveraging these disruptive technologies to modernize customs procedures and enhance efficiency.

01/05/2026 Customs Knowledge
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Uber Freight Uses AI to Transform Logistics Industry

Uber Freight Uses AI to Transform Logistics Industry

Uber Freight is leveraging Artificial Intelligence (AI) to reshape the logistics industry, evolving from initial chatbots to broader intelligent applications like optimized freight matching, pricing, and route planning. Through a data-driven AI strategy, Uber Freight aims to build a smarter, more efficient, and sustainable logistics ecosystem, creating greater value for customers and the entire industry. While facing challenges such as data security and algorithmic fairness, the application prospects of AI in logistics remain vast.

01/07/2026 Logistics Industry Insights
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WCO Revises Trade Rules for Alcohol Powder Apparel Sets

WCO Revises Trade Rules for Alcohol Powder Apparel Sets

The 56th session of the Harmonized System Committee (HSC) of the World Customs Organization (WCO) released the latest commodity classification decisions, covering goods such as powdered alcohol, two-piece suits, and children's carriers. These decisions aim to provide clearer commodity classification criteria for international trade, reduce trade risks, improve customs clearance efficiency, and lower trade costs. They offer guidance for consistent application of the Harmonized System, facilitating smoother and more predictable global trade flows.

01/07/2026 Customs Knowledge
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Moldova Boosts Customs Efficiency to Streamline Trade

Moldova Boosts Customs Efficiency to Streamline Trade

The World Customs Organization (WCO) held a Customs Valuation workshop in Moldova to enhance the country's customs expertise in customs valuation and promote trade facilitation. The workshop covered topics such as the application of the WTO Valuation Agreement, the establishment and utilization of valuation databases, the valuation of second-hand goods, the treatment of assistance and license fees, and the advance ruling system. This provided valuable learning opportunities for Moldovan customs officials.

01/07/2026 Customs Knowledge
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Chile Advances Trade with Customs System Workshop

Chile Advances Trade with Customs System Workshop

Chile successfully hosted a national seminar in Valparaiso on the Harmonized System and Customs Tariff Management. The seminar aimed to enhance the professional skills of customs officials in commodity classification and tariff management, ensuring consistent application of the HS 2017 version and improving current working methods. With the assistance of the WCO, Chile Customs will continue to improve its capabilities, making greater contributions to promoting Chile's economic development and facilitating international trade.

01/07/2026 Customs Knowledge
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Baidus Ernie Bot Launches to Rival Chatgpt in China

Baidus Ernie Bot Launches to Rival Chatgpt in China

Baidu officially launched its AI product, Wenxin Yiyan, aiming to compete with ChatGPT. The launch event showcased Wenxin Yiyan's five major application scenarios and capabilities, but the market response was lukewarm. Despite technological gaps, Baidu hopes to seize the domestic market through a localization strategy. Wenxin Yiyan faces both challenges and opportunities, and its future development is worth anticipating. Baidu is betting on its understanding of the Chinese market to gain an edge.

01/06/2026 Logistics Industry Insights
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New Sellers Guide to Coupang CGF Inbound Logistics

New Sellers Guide to Coupang CGF Inbound Logistics

This article provides a detailed self-service shipping guide for new Coupang sellers using CGF (Coupang Global Fulfillment). It breaks down the inbound process into three key areas: online application, packaging, and shipping. The guide also addresses frequently asked questions, aiming to help sellers avoid common pitfalls, save costs, and improve efficiency in completing their CGF inbound shipments successfully. It provides practical advice and tips to navigate the Coupang fulfillment process smoothly.

01/06/2026 Logistics Encyclopedia
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