Chinas Emotional Spending Fuels 625B Market Growth
Emotional consumption is emerging as a new normal in the consumer market. From Gen Z's 'enjoy-yourself' spending to middle-aged individuals' stress relief and the elderly's 'enjoying old age,' emotional needs across all age groups are driving market expansion. The market is projected to exceed 4.5 trillion yuan by 2029. Businesses need to understand consumer emotions and provide high-quality products and services to stimulate domestic demand and contribute to high-quality economic development. This requires a shift towards understanding and catering to the emotional drivers behind consumer choices.
