WCO Eswatini Pilot Enhanced Customs Training Program

WCO Eswatini Pilot Enhanced Customs Training Program

The World Customs Organization (WCO) launched a pilot training evaluation project in collaboration with the Eswatini Revenue Authority (ERA) to enhance the efficiency and effectiveness of customs personnel, processes, and structures. Funded by the EU-HS Africa Programme, the project utilizes a systematic evaluation framework covering five levels: reaction, learning, behavior, results, and return on investment. Emphasizing collaboration and participation, the project's findings were shared with WCO members in February 2022. This initiative aims to strengthen customs capacity and improve overall performance through comprehensive evaluation methodologies.

01/30/2026 Customs Knowledge
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Metas Andromeda Revolutionizes Ad Optimization Beyond Parameters

Metas Andromeda Revolutionizes Ad Optimization Beyond Parameters

The new era of Meta Andromeda Ads requires a shift from traditional parameter tweaking to reconstructing the user value system. This article delves into key aspects such as event value, user segmentation, and creative optimization, emphasizing stability and learnability. It aims to help advertisers understand the logic behind Andromeda Ads and achieve more efficient campaign performance. By focusing on a user-centric approach and leveraging the algorithm's capabilities, advertisers can unlock improved results and maximize their return on investment within the Meta advertising ecosystem.

02/03/2026 Logistics Industry Insights
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ASO and ASA Strategies Boost App Growth and Budget Efficiency

ASO and ASA Strategies Boost App Growth and Budget Efficiency

This article delves into the synergistic relationship between ASO and ASA, explaining how they empower each other to reduce user acquisition costs. It analyzes key factors influencing Customer Acquisition Cost (CAC) and provides actionable budget allocation strategies. The aim is to help developers build an efficient user acquisition blueprint and achieve App growth. By understanding the interplay between organic and paid strategies, developers can optimize their marketing efforts and maximize their return on investment. This analysis provides a practical guide for effective App marketing.

02/03/2026 Logistics Industry Insights
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Ecommerce Veteran Stresses Core Business Over Algorithms

Ecommerce Veteran Stresses Core Business Over Algorithms

In his new book, *Beyond Algorithms: The Essence of E-commerce Management*, veteran e-commerce entrepreneur Lao Gao shares his 19 years of entrepreneurial experience. He emphasizes that e-commerce management should not only focus on algorithms and techniques but also return to the essence of business, paying attention to strategy, model, organization, and talent. This book aims to help e-commerce entrepreneurs clarify their business ideas, build a warm and effective team, and maintain inner peace and strength in the face of commercial waves.

02/02/2026 Logistics Industry Insights
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Global Logistics Firms Adapt to Empty Container Fee Challenges

Global Logistics Firms Adapt to Empty Container Fee Challenges

Deadhead fee in international logistics presents a significant cost challenge for foreign trade enterprises. This article delves into the meaning, charging standards, and influencing factors of deadhead fees. It proposes practical strategies for addressing this issue, including optimizing loading, planning return cargo in advance, selecting suitable transportation partners, and monitoring market dynamics. The goal is to help companies effectively reduce logistics costs and enhance their competitiveness. By implementing these strategies, businesses can mitigate the impact of deadhead fees and improve their overall profitability in international trade.

02/02/2026 Logistics Encyclopedia
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Reverse Logistics Vital for Circular Economy Business Growth

Reverse Logistics Vital for Circular Economy Business Growth

With the growth of e-commerce, return volumes are surging, making reverse logistics a key focus for businesses. This paper analyzes the current state and causes of e-commerce returns, emphasizing the strategic value of reverse logistics. It proposes suggestions for building an efficient reverse logistics system, highlighting the application of technology as crucial for companies to succeed in the future. Efficient reverse logistics not only mitigates losses but also contributes to a more sustainable and circular economy by enabling product reuse and material recovery.

02/04/2026 Logistics Industry Insights
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Forklift Buyers Prioritize Service Over Price in 2024

Forklift Buyers Prioritize Service Over Price in 2024

The 2024 forklift procurement survey reveals that service quality has surpassed price as a key decision factor. In the face of economic uncertainty, companies are prioritizing return on investment, demanding higher reliability, ease of maintenance, and spare parts availability for forklifts. The report highlights trends in forklift fleet management, the impact of economic factors, procurement intentions, and spare parts replacement. It provides valuable insights for industry stakeholders, emphasizing the shift towards long-term value and operational efficiency over solely focusing on initial purchase price.

02/04/2026 Logistics Industry Insights
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Logistics Firms Boost ROI with Route Fleet Optimization

Logistics Firms Boost ROI with Route Fleet Optimization

This report delves into key strategies for enhancing logistics ROI through optimized vehicle routing, scheduling, and fleet management. Based on a recent survey, it analyzes the real-world benefits achieved by companies adopting advanced solutions. The report provides actionable strategies for logistics businesses, helping them to differentiate themselves in a competitive market. It explores how intelligent scheduling and route optimization contribute to reduced costs and improved efficiency. The findings offer valuable insights for companies seeking to modernize their operations and maximize their return on investment in logistics.

02/04/2026 Logistics Industry Insights
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Google Ads ROI Doubles with Strategic CTR Optimization

Google Ads ROI Doubles with Strategic CTR Optimization

This article delves into the critical role of CTR in Google AdWords budget optimization. By understanding the relationship between CTR, advertising costs, and campaign value, and employing methods such as identifying high-CTR ad groups, optimizing low-CTR ads, and adjusting bidding strategies, dynamic budget management can be achieved. The importance of data monitoring, A/B testing, and trend analysis is emphasized, helping businesses improve their advertising performance. This leads to a more efficient allocation of resources and a higher return on investment from AdWords campaigns.

02/03/2026 Logistics Industry Insights
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Trade Show Success Optimizing Team Roles and Incentives

Trade Show Success Optimizing Team Roles and Incentives

This article delves into the formation and management of foreign trade exhibition teams, emphasizing the importance of detailed division of labor and effective incentive mechanisms. It also highlights common pitfalls such as inexperienced staff handling major clients, internal team conflicts, lack of clear goals, and neglecting training. The aim is to help companies build a highly collaborative and effective team, improve exhibition performance, and secure more business opportunities. By addressing these key areas, businesses can optimize their exhibition strategies and maximize their return on investment.

02/03/2026 Logistics Industry Insights
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