Amazon Sellers Struggle to Expand Globally Prefer Local Markets

Amazon Sellers Struggle to Expand Globally Prefer Local Markets

Amazon's globalization strategy faces headwinds as nearly 70% of sellers remain in a single market. This article analyzes the challenges sellers encounter when expanding globally, including market research, resource capabilities, cultural and linguistic barriers, platform policies, and market size considerations. It proposes recommendations for both platforms and sellers on how to overcome these obstacles and unlock global growth potential. The analysis emphasizes the need for tailored support and strategic adjustments to facilitate successful international expansion for Amazon sellers.

11/03/2025 Logistics Industry Insights
Read More
Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

11/03/2025 Logistics Industry Insights
Read More
Air Freight Shippers Weigh Blocked Space Vs Spot Rates

Air Freight Shippers Weigh Blocked Space Vs Spot Rates

In international air freight, choosing between Block Space Agreements (BSA) and consolidated air freight significantly impacts supply chain efficiency. BSA secures fixed capacity, ideal for large, stable shipments, but carries the risk of unused space. Consolidated air freight offers flexibility for smaller volumes, but prices fluctuate. Companies should weigh the costs and risks of both options based on their cargo characteristics and market dynamics. Consulting with logistics professionals is recommended to develop the optimal transportation strategy.

11/03/2025 Logistics Encyclopedia
Read More
USPS Ground Advantage Gains Market Share in Package Delivery

USPS Ground Advantage Gains Market Share in Package Delivery

The United States Postal Service (USPS) has successfully enhanced its competitiveness in the package delivery market through the significant growth of its Ground Advantage service. This increase in volume is attributed to more direct customer engagement and strategic adjustments aimed at reducing reliance on package consolidators. Despite facing challenges, USPS is actively pursuing its transformation plan to maintain a leading position in the rapidly evolving market. The growth of Ground Advantage is a key component of this strategy.

11/03/2025 Logistics Industry Insights
Read More
Maersk Adapts to Trump Tariffs Amid Trade Challenges

Maersk Adapts to Trump Tariffs Amid Trade Challenges

Amidst the uncertainty brought by Trump's tariff policies, Maersk CEO Søren Skou believes that tariffs themselves don't directly impact trade; consumer purchasing power is key. Maersk addresses these challenges by enhancing adaptability and deepening strategic partnerships, while firmly supporting free trade. This strategy offers valuable insights for the shipping industry, emphasizing flexible adaptation and efficiency improvements to navigate geopolitical risks and market fluctuations. The company's approach highlights the importance of resilience in a volatile global trade environment.

11/03/2025 Logistics Industry Insights
Read More
Ebay Sourcing and Selling Strategies A Guide for Sellers

Ebay Sourcing and Selling Strategies A Guide for Sellers

This article provides an in-depth analysis of eBay product sourcing and operational methods. It covers various sourcing strategies including retail, wholesale, and dropshipping, along with key operational techniques such as product selection, pricing, sales improvement, and promotional event management. The aim is to help sellers master the core elements of eBay operations and enhance their competitiveness in the market. This guide is essential for anyone looking to improve their eBay business strategy and achieve greater success.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Sellers Optimize ACOS for New Product Launches

Amazon Sellers Optimize ACOS for New Product Launches

In the initial stages of launching a new product on Amazon, blindly bidding on expensive, broad keywords can lead to a high ACOS. A recommended strategy involves first using automatic campaigns to identify high-performing keywords. Then, leverage manual campaigns for precise targeting, while maintaining automatic campaigns to continuously discover low-cost traffic. Detailed campaign management and listing relevance are crucial for improving advertising performance. This approach helps to control costs and optimize the effectiveness of new product promotions.

01/04/2026 Logistics Industry Insights
Read More
Datadriven Strategies Boost Amazon VC Sales for Holidays

Datadriven Strategies Boost Amazon VC Sales for Holidays

This article provides Amazon VC sellers with a data-driven advertising optimization strategy for the peak holiday season. It helps sellers improve advertising efficiency and achieve sales breakthroughs through structured ad grouping, high-medium-low bidding strategies, dayparting, and performance analysis. The core is to use data to guide ad placement and continuous optimization to stand out in a competitive market. By leveraging data insights, sellers can refine their campaigns and maximize ROI during this crucial period.

01/04/2026 Logistics Industry Insights
Read More
Data Shows Youtubes Effectiveness for Product Promotion

Data Shows Youtubes Effectiveness for Product Promotion

This article provides an in-depth analysis of the YouTube platform and, combined with data analytics, reveals an effective product traffic generation strategy. It covers YouTube account management techniques, advertising strategies, and data analysis & optimization methods. The aim is to help readers fully leverage the YouTube platform to achieve precise traffic generation and sales growth. By understanding platform characteristics and utilizing data-driven insights, businesses can optimize their YouTube presence and maximize their return on investment.

01/04/2026 Logistics Industry Insights
Read More
Zubuyu Aims to Mirror Sheins Success with Hong Kong IPO

Zubuyu Aims to Mirror Sheins Success with Hong Kong IPO

Zibuyu's Hong Kong IPO has sparked market attention, raising questions about its potential to become the next SHEIN. This analysis examines the differences between Zibuyu and SHEIN, highlighting Zibuyu's reliance on third-party platforms. It reviews Zibuyu's entrepreneurial journey from Taobao dropshipping to its Hong Kong listing, emphasizing its successful strategy of "original design + cross-border e-commerce." The IPO provides Zibuyu with financial support for future growth, and whether it can replicate SHEIN's success remains to be seen.

01/04/2026 Logistics Industry Insights
Read More