Retailers Optimize Lastmile Logistics to Match Supply Chains
This paper delves into various supply chain models such as W2B, D2B, B2B, and E2B, and explores last-mile logistics matching strategies based on product categories (short shelf-life, FMCG, durable goods). It emphasizes that companies should optimize their supply chains according to product attributes and channel characteristics. The paper advocates for the adoption of intelligent, collaborative, green, and customized logistics solutions to enhance competitiveness. By tailoring logistics strategies to specific needs, businesses can improve efficiency and customer satisfaction within the evolving retail landscape.









