Small Businesses Gain Edge with Personalized Holiday Shopping

Small Businesses Gain Edge with Personalized Holiday Shopping

An ActiveCampaign study reveals that 84% of consumers plan to shop at small businesses during the holiday season, with nearly 60% willing to pay more for their products. Gen Z and Baby Boomers show a stronger preference for small businesses. However, trust and convenience remain challenges. Personalized experiences and social media marketing are crucial for small businesses to enhance their competitiveness during this period. They need to leverage these strategies to attract and retain customers in the face of larger competitors.

01/05/2026 Logistics Industry Insights
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Jordan Customs Boosts Air Cargo Efficiency with Dubai Model

Jordan Customs Boosts Air Cargo Efficiency with Dubai Model

Jordan Customs, with support from the WCO and SECO, studied Dubai Customs' best practices in air cargo clearance to enhance its capabilities and align with the WTO's Trade Facilitation Agreement. This initiative aims to optimize risk management, promote automation, strengthen inter-agency cooperation, and improve the e-commerce environment within Jordan Customs. The goal is to contribute to global trade facilitation by implementing lessons learned from the Dubai experience, ultimately streamlining customs processes and reducing trade costs.

01/05/2026 Customs Knowledge
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Social Commerce Personalization Transforms Customer Engagement

Social Commerce Personalization Transforms Customer Engagement

Social commerce is reshaping the retail industry by integrating shopping experiences into social media platforms. It leverages personalized interactions, convenient shopping processes, and efficient customer service to help brands build stronger connections with customers and enhance customer loyalty. In the future, conversational commerce will become an important development direction for social commerce.

12/29/2025 Logistics Industry Insights
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Googles Blue Button Splits AI and Traditional Search Traffic

Googles Blue Button Splits AI and Traditional Search Traffic

Google is testing a blue "Send" button instead of the traditional search icon, potentially to reduce accidental AI mode activations and steer users towards traditional search, safeguarding its core business model. This benefits SEO practitioners, highlighting the continued importance of traditional search ranking. The platform is balancing AI and traditional search. Brands and website operators should prioritize traditional SEO strategies.

01/23/2026 Logistics Industry Insights
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Global Aviation Body IATA Harvard Partner to Boost Customer Service Leadership

Global Aviation Body IATA Harvard Partner to Boost Customer Service Leadership

This course, a collaboration between IATA and Harvard Business School, combines aviation customer service knowledge with leadership management skills. It aims to enhance participants' customer communication, cross-cultural communication, stress management, and leadership abilities, contributing to the development of exceptional airline service teams. Upon successful completion of the course and exams, participants will receive an IATA certificate of completion and a diploma in leadership and management.

01/20/2026 Airlines
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Global Trade Shifts Reshape Shipping Industry Outlook

Global Trade Shifts Reshape Shipping Industry Outlook

Sanne Manders' blog post delves into the impact of IMO 2020 regulations, the role of customer experience optimization in global trade transformation, the 2018 freight market outlook, and a game theory analysis of ocean carrier competition. The article offers valuable advice for businesses to navigate challenges and seize opportunities, contributing to a better understanding of future trends in global trade. It provides insights into navigating the complexities of the shipping industry and improving customer relationships for success in the evolving global marketplace.

01/20/2026 Logistics Industry Insights
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Amazon Adds Fees for UPS Store Returns to Cut Costs

Amazon Adds Fees for UPS Store Returns to Cut Costs

Amazon has started charging fees for returns at some UPS stores, a move that's part of its cost control strategy, aiming to guide customers towards more economical return options. This adjustment reflects the trend of e-commerce platforms focusing on refined operations, requiring a balance between cost control and user experience. In the future, e-commerce platforms will pay more attention to improving operational efficiency and service quality. This change highlights the ongoing need to optimize the return process for both the company and the consumer.

01/28/2026 Logistics
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Disruptive Management Reshapes Global Aviation Industry

Disruptive Management Reshapes Global Aviation Industry

The aviation industry faces challenges from unexpected events. Disruptive management is needed to address changing passenger needs, enhance resilience, reduce costs, and improve customer loyalty. This requires innovative strategies to adapt to disruptions, optimize operations, and prioritize passenger satisfaction. By embracing a disruptive approach, airlines can navigate uncertainty, maintain competitiveness, and foster long-term customer relationships. Ultimately, this leads to a more agile and customer-centric aviation ecosystem.

01/29/2026 Logistics Industry Insights
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Amazon FBA Shipping Delays Affect Customer Satisfaction

Amazon FBA Shipping Delays Affect Customer Satisfaction

Amazon FBA logistics information delays negatively impact buyers in several ways, including increased shopping anxiety, disrupted time planning, reduced repurchase intentions, diminished product anticipation, and increased difficulty in after-sales service. Improving the transparency and timeliness of logistics information is crucial for enhancing buyer experience and strengthening platform competitiveness. Addressing these delays can lead to improved customer satisfaction and loyalty, ultimately benefiting both buyers and sellers on the Amazon platform. Investing in better tracking and communication is essential.

01/29/2026 Logistics
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Buniao Social Aims to Differentiate in Competitive Social Media Market

Buniao Social Aims to Differentiate in Competitive Social Media Market

Beniao Social stands out in the competitive social media landscape through its user-centric design, diverse content ecosystem, and vibrant community culture. Leveraging its strong team, traffic, product, and big data advantages, it offers users a personalized communication platform and provides businesses with effective promotion channels, showcasing the potential of a new social ecosystem. It prioritizes user experience, fostering a sense of belonging and encouraging active participation. This approach allows Beniao Social to differentiate itself and establish a loyal user base, positioning it for continued growth and innovation.

01/26/2026 Logistics Industry Insights
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