Threads Unveils Crossborder Ecommerce Strategy for 2025

Threads Unveils Crossborder Ecommerce Strategy for 2025

This article delves into the marketing potential of Meta's social platform Threads in the cross-border e-commerce sector. It offers a comprehensive practical guide, covering account setup, content operation, and application in cross-border scenarios. It also addresses the challenges of multi-account management by leveraging the AdsPower tool, helping cross-border e-commerce sellers seize the traffic opportunities presented by Threads and achieve brand globalization. The guide provides actionable insights to effectively utilize Threads for marketing and brand building in the international market.

01/30/2026 Logistics Industry Insights
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Chinese Goods Gain Traction on Russias Ozon During Black Friday

Chinese Goods Gain Traction on Russias Ozon During Black Friday

Ozon's Black Friday report reveals a significant surge in demand for Chinese goods in Russia. Order volume and sales of Chinese products increased by over 500%, GMV more than doubled, and the number of consumers purchasing Chinese goods grew nearly 3.5 times. The demand for Chinese products is expanding nationwide, with high-value, cost-effective items being particularly popular. Chinese sellers should seize this opportunity by improving product quality, optimizing supply chains, strengthening brand building, and actively embracing digital transformation to capitalize on the growing Russian market.

01/30/2026 Logistics Industry Insights
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EUWCO Project Boosts African Free Trade with Rules Harmonization

EUWCO Project Boosts African Free Trade with Rules Harmonization

The EU-WTO Rules of Origin Africa Programme will significantly contribute to finalizing the AfCFTA's Rules of Origin by 2025. This initiative aims to harmonize key origin systems across Africa, fostering a unified approach to trade regulations. By promoting a community of practice focused on origin-related issues, the project supports the broader goal of African economic integration. Ultimately, streamlining and standardizing Rules of Origin will reduce trade barriers and facilitate smoother trade flows within the AfCFTA, boosting economic growth and development across the continent.

01/30/2026 Customs Knowledge
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Wantdo Dominates Amazon with Commuting and Outdoor Apparel

Wantdo Dominates Amazon with Commuting and Outdoor Apparel

Wantdo, leveraging its 20 years of OEM experience, successfully transitioned and emerged as a top-selling brand on Amazon. This was achieved by precisely targeting the 'commute-to-outdoor' market, implementing differentiated product design, and utilizing data-driven marketing strategies. Wantdo's success lies in identifying niche markets and tapping into needs often overlooked by larger companies. Furthermore, establishing a flexible supply chain contributed significantly to their growth. Their approach provides valuable lessons for brands looking to expand internationally, emphasizing the importance of market segmentation and agile operations.

01/30/2026 Logistics Industry Insights
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Eswatini Enhances Border Management to Facilitate Trade Growth

Eswatini Enhances Border Management to Facilitate Trade Growth

With the support of the World Customs Organization, Eswatini is enhancing trade facilitation by synergizing border management and data standardization, aiming to realize its vision of a 'seamless border'. This collaborative approach streamlines processes, reduces delays, and promotes efficient cross-border movement of goods. By aligning border procedures and standardizing data exchange, Eswatini is working towards a more integrated and competitive trading environment, contributing to economic growth and regional integration. The focus on data standardization ensures interoperability and improved data quality across different systems.

01/30/2026 Customs Knowledge
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WCO Businesses Join Forces to Tackle Postpandemic Smuggling

WCO Businesses Join Forces to Tackle Postpandemic Smuggling

The World Customs Organization (WCO) is collaborating with the business community to address the challenges posed by smuggling and counterfeit trade in the post-pandemic era. By strengthening customs-business partnerships, leveraging data analytics and technological innovation, the aim is to build a more secure and efficient global trade system. This collaboration seeks to protect consumer rights, maintain fair market competition, and ultimately achieve sustainable supply chain development. The joint efforts are crucial for mitigating risks and fostering a resilient and trustworthy international trade environment.

01/30/2026 Customs Knowledge
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West Africa Customs Seminar Advances Gender Equality in Trade

West Africa Customs Seminar Advances Gender Equality in Trade

The World Customs Organization (WCO) held a high-level Gender Equality and Diversity (GED) seminar in Nigeria, empowering customs administrations from four West African countries. By raising awareness of gender mainstreaming, focusing on gender and security issues, and utilizing the GEOAT tool, the seminar assisted customs departments in developing and implementing GED action plans. The aim is to promote trade security, inclusive development, and address the challenges faced by women in cross-border trade. This initiative strengthens customs capacity to better serve all members of society.

01/30/2026 Customs Knowledge
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