Amazon EU Sellers Must Comply With EN 71 Toy Safety Standards

Amazon EU Sellers Must Comply With EN 71 Toy Safety Standards

This article provides an in-depth analysis of the EN 71 safety testing standard for children's toys sold on Amazon in the EU. It details the definition and classification of children's toys, as well as the core content and compliance documentation requirements of the EN 71 and BS EN 62115 standards. The aim is to help sellers understand the EU market's safety requirements for children's toys, ensure product compliance, and protect children's safety. This knowledge is crucial for navigating the complexities of selling toys within the European Union.

02/05/2026 Customs Knowledge
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Postal Services Boost Small Sellers Global Ecommerce Growth

Postal Services Boost Small Sellers Global Ecommerce Growth

This paper delves into the advantages and disadvantages of postal parcels for small and medium-sized cross-border e-commerce sellers, offering practical advice. Postal parcels, with their wide coverage, convenient customs clearance, and affordable prices, are an ideal choice for SMEs. By implementing reasonable strategies and planning, issues like unstable delivery times can be effectively mitigated. Combining product characteristics and sales regions, the flexible use of postal parcel models can create an efficient and economical logistics system, contributing to the success of cross-border e-commerce businesses.

02/05/2026 Logistics Encyclopedia
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Amazon Sellers Adapt Strategies Amid Account Suspension Challenges

Amazon Sellers Adapt Strategies Amid Account Suspension Challenges

The recent Amazon account suspension event has shaken the global e-commerce landscape, posing an existential threat to cross-border sellers. This article analyzes the impact of these suspensions, shares operational knowledge for mitigating risks, and proposes diversified strategies for response. It emphasizes compliant operations, improving product quality and service capabilities, and optimizing cross-border logistics. The aim is to help sellers turn crisis into opportunity and achieve sustainable development in the face of evolving challenges within the Amazon ecosystem and the broader cross-border e-commerce market.

02/06/2026 Logistics Industry Insights
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Global Wig Market Booms Amid Rising Beauty Demand

Global Wig Market Booms Amid Rising Beauty Demand

The wig market is experiencing explosive growth, with young consumers as the main driving force. Human hair wigs are highly sought after for their realism and comfort, with some products even selling out and factories' orders booked until next year. This market surge is driven by the dual forces of the "Appearance Economy" and "Consumption Upgrade." To stand out in the fierce competition, businesses need to focus on product innovation, quality assurance, brand marketing, and channel expansion. They must adapt to the evolving demands of the modern consumer to capitalize on this booming market.

02/06/2026 Logistics Industry Insights
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Chinese Ecommerce Brands Expand Global Market Reach

Chinese Ecommerce Brands Expand Global Market Reach

Chinese cross-border e-commerce sellers need to shift their focus from simply exporting products to building global brands. Accurate positioning and localization strategies are crucial. Consumers in markets like Europe and the US increasingly prefer brands with clear values. Brands must deeply understand their target markets and integrate local culture to gain consumer recognition. Only by doing so can they achieve success in overseas markets. This involves more than just translation; it requires adapting the brand message and product offerings to resonate with local tastes and preferences.

01/15/2026 Customs Knowledge
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Yida Express Offers Small Parcel Solution Amid US Tariffs

Yida Express Offers Small Parcel Solution Amid US Tariffs

Facing challenges from new US tariff policies, Guangdong Yida's US Air Freight Special Line offers an efficient and cost-effective solution for cross-border e-commerce sellers. This special line boasts advantages such as low starting weight, wide product category coverage, and stable delivery times, helping sellers reduce logistics costs and avoid tariff risks. Simultaneously, sellers need to actively embrace diversified logistics channels and proactive compliance strategies to navigate the ever-changing international trade environment. This approach helps mitigate risks and maintain profitability in the face of trade uncertainties.

01/15/2026 Logistics
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Douyin Shops See Growth Through Refined Strategies

Douyin Shops See Growth Through Refined Strategies

Two experienced Douyin Shop operators share a detailed operation plan summarized from two years of practical experience. It emphasizes survival first, product testing, title and main image optimization, importance of output per unit area, stable category selection, leveraging influencer collaborations, and continuous learning and practice. The core focuses on data analysis, user maintenance, content marketing, event planning, and high-quality after-sales service, helping novice sellers achieve profitable growth in Douyin Shop. This approach provides a practical guide to navigate the complexities of the platform and maximize sales potential.

01/16/2026 Logistics Industry Insights
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Amazons Ad Strategy Boosts Sales and Profits

Amazons Ad Strategy Boosts Sales and Profits

This paper proposes a refined advertising strategy for low-priced standard products on Amazon. Analyzing the current market situation, it emphasizes high conversion rates and price sensitivity. The recommendation is to implement phased advertising campaigns, including rapid scaling, refined targeting, and multi-variant synergistic operations. The importance of dominating broad keywords is also highlighted. Different strategies are provided based on budget size, helping sellers achieve both sales and profit growth. This approach aims to optimize ad spend and maximize ROI for sellers in the competitive low-priced product category.

01/16/2026 Logistics Industry Insights
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Amazon Sponsored Brands Boost Traffic Brand Awareness

Amazon Sponsored Brands Boost Traffic Brand Awareness

Amazon Sponsored Brands ads are a powerful tool for brand-registered sellers to enhance brand awareness and drive targeted traffic to their storefront or custom landing page. This article delves into the mechanics of Sponsored Brands, highlighting the features and benefits of its three formats: Product Collection, Store Spotlight, and Video. It provides a detailed setup guide to help you effectively manage traffic, build a dedicated brand presence, and achieve a higher return on ad spend. Leverage Sponsored Brands to create a unique brand experience and maximize your advertising ROI on Amazon.

01/16/2026 Logistics Encyclopedia
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Major Ecommerce Firms Compete in Growing Secondhand Market

Major Ecommerce Firms Compete in Growing Secondhand Market

E-commerce giants are increasingly investing in the secondhand market, signaling the rise of sustainable consumption. eBay is reshaping its core business, and fast-fashion brands like SHEIN and Zara are also entering the space. The markets for secondhand apparel, sneakers, and furniture show significant potential, but profitability remains a challenge. Cross-border sellers should seize this opportunity by selecting appropriate product categories, establishing reliable supply chains, providing professional services, and embracing sustainable development principles. The secondhand market presents a promising avenue for growth within the evolving e-commerce landscape.

01/16/2026 Logistics Industry Insights
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