Amazon Sellers Urged to Focus on Account Health Compliance

Amazon Sellers Urged to Focus on Account Health Compliance

Amazon's account performance rules are updated, making compliant operations crucial. The new rules emphasize account health scores, with severe penalties for violations. Sellers must deeply understand platform rules, prioritize product quality and intellectual property protection, standardize advertising, actively address customer complaints, and establish robust risk management mechanisms. Adhering to a long-term vision is essential for success in the Amazon marketplace. Staying updated with policy changes and proactively addressing potential issues are key to maintaining a healthy account and avoiding suspensions.

12/30/2025 Logistics Industry Insights
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Facebook Page Mastery Key to Social Media Marketing Growth

Facebook Page Mastery Key to Social Media Marketing Growth

This article provides a detailed introduction to the frequently used operations of the new Facebook Page, including changing the name, deactivating/deleting/restoring the page, adding administrators, setting up blocked words, and blacklisting users. It aims to help users quickly get started with the new version of the page and improve social media marketing efficiency. The guide covers essential functions for managing your Facebook presence effectively.

01/04/2026 Customs Knowledge
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Amazon Ad Growth Rivals Google Facebook in Digital Market

Amazon Ad Growth Rivals Google Facebook in Digital Market

Amazon's advertising business has experienced explosive growth in recent years, outpacing Google and Facebook for three consecutive years and rapidly reshaping the digital advertising market. Its growth is driven by an expanding advertising reach and support for non-retail advertising, aiming to compete directly with giants like Google and Facebook. This trend provides advertisers with more choices and encourages industry innovation. The increasing competition in the digital advertising space benefits advertisers by providing more options and potentially lower prices.

01/06/2026 Logistics Industry Insights
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Facebook Ad Strategies to Cut Costs Boost Customer Acquisition

Facebook Ad Strategies to Cut Costs Boost Customer Acquisition

This article delves into common challenges in Facebook A+AC advertising, including conversion attribution window discrepancies, limited audience reach, creative fatigue, and ad exposure algorithms. It offers corresponding solutions and emphasizes the value of persisting with A+AC advertising. The article shares practical tips and advanced strategies to help advertisers overcome wasteful spending and achieve efficient customer acquisition. It aims to provide actionable insights for optimizing A+AC campaigns and maximizing ROI on Facebook.

01/06/2026 Logistics Industry Insights
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Guide to Optimizing Facebook Ad Specs for Traffic Growth

Guide to Optimizing Facebook Ad Specs for Traffic Growth

This article provides a detailed analysis of Facebook's four main ad types (Image, Video, Carousel, and Collection) covering design recommendations, text requirements, technical specifications, and suitable advertising objectives. It aims to help marketers master the best advertising strategies, create more engaging ads, and precisely drive traffic to ultimately achieve their marketing goals.

01/06/2026 Logistics Encyclopedia
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Facebook Shifts Ad Strategy to Broad Audiences for Growth

Facebook Shifts Ad Strategy to Broad Audiences for Growth

This article delves into Facebook ad targeting strategies, revealing that broad audience targeting is crucial for stable growth. It analyzes the limitations of traditional interest-based targeting and highlights the advantages of broad audiences. The article offers recommendations for optimizing creative assets, focusing on user experience, and conducting data analysis. By embracing broad targeting, businesses can fully leverage the power of Facebook ads and achieve sustainable business growth. The key is to understand the platform's algorithm and allow it to find the right users within a larger pool.

01/05/2026 Logistics Industry Insights
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Ecommerce Brands Boost Sales With Targeted Facebook Ad Strategies

Ecommerce Brands Boost Sales With Targeted Facebook Ad Strategies

This article delves into the underlying logic of Facebook promotion, analyzing its advantages from multiple perspectives such as user base, audience profiling, familiar social networking, and the power of female users. It also points out common promotion pitfalls. Furthermore, the article suggests that sellers expand to more overseas social marketing platforms to build brand awareness. By reading this, sellers can move away from 'hit-or-miss' promotions and master the true secrets to boosting sales.

01/05/2026 Logistics Industry Insights
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Beginners Guide to Mastering Facebook Ads in 7 Steps

Beginners Guide to Mastering Facebook Ads in 7 Steps

This article details 7 key steps for successful Facebook ad campaigns, including setting up Business Manager, installing the Pixel code, creating audiences, creating campaigns, setting up ad sets, selecting ad creatives, and optimizing campaigns. This guide helps beginners quickly grasp the core techniques of Facebook advertising and improve ad performance. It covers essential aspects from initial setup to ongoing optimization, empowering users to effectively leverage Facebook's advertising platform to achieve their marketing goals.

01/04/2026 Logistics Encyclopedia
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Ecommerce Brands Boost Sales With Advanced Facebook Ad Tactics

Ecommerce Brands Boost Sales With Advanced Facebook Ad Tactics

This article reveals Facebook advertising strategies used by million-dollar sellers, covering aspects like creative optimization, precise targeting, data analysis, and continuous iteration. It explores using 'image analysis' to select audiences, monitoring key metrics like CPC, CTR, and CPM, and quickly adjusting strategies based on market feedback. Learn how to master Facebook ads and achieve peak season sales. The strategies provided will help you optimize your campaigns for better performance and maximize your ROI in the competitive e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Ecommerce Brands Boost Sales with Facebook Ads Data Analysis

Ecommerce Brands Boost Sales with Facebook Ads Data Analysis

This article delves into the key factors influencing Facebook ad performance, including Cost Per Mille (CPM), Click-Through Rate (CTR), and Conversion Rate (CVR). It proposes specific optimization strategies for each element. Through data-driven insights and refined operations, cross-border e-commerce sellers can effectively improve the performance of their Facebook ad campaigns and achieve business growth. The analysis focuses on practical techniques and actionable recommendations for maximizing ROI and achieving sustainable results in the competitive landscape of online advertising.

12/31/2025 Logistics Industry Insights
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