Spanish Shoppers Favor Local Brands Over Amazon on Black Friday

Spanish Shoppers Favor Local Brands Over Amazon on Black Friday

The report reveals that during Black Friday in Spain, local brands surpassed Amazon in search popularity, with fashion and electronics being the trending categories. Despite high consumer engagement, per capita spending remained relatively rational, and inflation dampened consumer willingness. Businesses should prioritize marketing local brands, accurately grasp demand, and implement flexible pricing strategies to succeed in the Spanish Black Friday market. Understanding the impact of economic factors on consumer behavior is crucial for effective marketing and sales strategies.

12/31/2025 Logistics Industry Insights
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Facebook Instagram Offer Small Business Marketing Guide

Facebook Instagram Offer Small Business Marketing Guide

This article delves into the value of Facebook and Instagram for small businesses. Facebook offers broad reach and comprehensive features, suitable for diverse marketing objectives. Instagram focuses on visual content with high user engagement, benefiting industries like fashion and beauty. Businesses should select the most appropriate platform based on their target audience, business nature, and resource allocation. Careful consideration of these factors will maximize the effectiveness of their social media marketing efforts on either Facebook or Instagram.

12/29/2025 Logistics Industry Insights
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SHEIN Targets 24B Revenue with High Sellthrough Rates

SHEIN Targets 24B Revenue with High Sellthrough Rates

SHEIN has become a prominent player in fast fashion with an impressive 98% sell-out rate and an estimated $24 billion in annual revenue. Its success is attributed to an efficient supply chain, precise marketing, and rapid response to market trends. Despite facing environmental concerns and competitive pressure, SHEIN is actively exploring sustainable development and original designs, striving to maintain its leading position in the global market. It sets a new benchmark for Chinese brands going global.

12/30/2025 Logistics Industry Insights
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Aviation Industry Embraces Iatas Vision for Future Growth

Aviation Industry Embraces Iatas Vision for Future Growth

This article presents the vision and mission of the International Air Transport Association (IATA), emphasizing its crucial role in promoting safe and sustainable air transport. It outlines the three core responsibilities of representation, leadership, and service to the industry. Additionally, the article explores IATA's core values and brand drivers, showcasing its commitment to enhancing the development of the aviation sector.

08/07/2025 Logistics Industry Insights
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Manufacturers Adopt Stricter Quality Control to Reduce Defects

Manufacturers Adopt Stricter Quality Control to Reduce Defects

Product quality is crucial for a company's survival. Quality Control (QC) spans the entire manufacturing process, ensuring products meet standards through raw material, production process, and finished product inspection, along with continuous improvement. This enhances customer satisfaction, strengthens brand reputation, and ultimately improves profitability. Companies should prioritize QC and establish a robust quality control system to maintain consistent product excellence and customer trust.

11/03/2025 Logistics Encyclopedia
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Precision in Cold Chain Logistics: Safeguarding Freshness Every Step of the Way

Precision in Cold Chain Logistics: Safeguarding Freshness Every Step of the Way

In the global cold chain logistics sector, ensuring the safe transport of fresh and frozen goods is crucial. Businesses must meticulously handle each product to ensure safe storage and swift transportation, addressing the challenges of time-sensitive supply chains. Timely and decisive action is key to preventing spoilage, and only through dedicated efforts can efficient operations and brand development be achieved.

07/17/2025 Logistics
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Warehouse Loading&Unloading Efficiency Doubled: Expert Process Breakdown

Warehouse Loading&Unloading Efficiency Doubled: Expert Process Breakdown

This article presents an efficient warehouse loading and unloading operation process that emphasizes safety first. It outlines the responsibilities of unloading staff, the classification and stacking standards for goods, and important considerations for loading operations. By standardizing the operational processes, it ensures the efficiency, safety, and protection of goods throughout the logistics chain, thereby enhancing the company's brand image and market competitiveness.

07/14/2025 Logistics Encyclopedia
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In-depth Analysis of Beijing Airport Customs General Trade Export Declaration Process

In-depth Analysis of Beijing Airport Customs General Trade Export Declaration Process

This article analyzes the relevant processes and precautions for general trade export declaration at Beijing Airport Customs. It discusses the implementation background of paperless declaration and the importance of brand authorization. Two main methods of declaration and their required documents are clarified, emphasizing the importance of ensuring that the declared information aligns with the actual goods to avoid unnecessary troubles and penalties.

07/17/2025 Logistics Encyclopedia
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Amazon FBA Explained: A Complete Guide

Amazon FBA Explained: A Complete Guide

Amazon FBA (Fulfillment by Amazon) offers sellers efficient fulfillment services, helping them reduce shipping times and enhance customer experience. The primary advantages of FBA include cost savings in management, increased sales opportunities, simplified return processes, and brand visibility. By utilizing Amazon's warehousing and logistics system, sellers can achieve better market opportunities, making it suitable for selling small, high-margin products.

07/14/2025 Logistics Encyclopedia
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Understanding Bearing Classification and Customs Code Compliance

Understanding Bearing Classification and Customs Code Compliance

Bearings are vital mechanical components, making accurate classification of their HS codes essential. According to the Customs Import and Export Tariff of the People's Republic of China, rolling bearings and sliding bearings fall under different categories, subdivided into multiple codes. During the declaration process, it is crucial to avoid coding errors and brand infringement risks to ensure compliance and accuracy.

07/28/2025 HS Code Query
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