Amazon Streaming TV Ads Boost Ecommerce Sales

Amazon Streaming TV Ads Boost Ecommerce Sales

Amazon STV advertising (formerly OTT advertising) provides cross-border e-commerce sellers with a new way to acquire traffic. By precisely targeting video ads on streaming media platforms, sellers can reach potential customers, increase product sales, and enhance brand awareness. A deep understanding of STV advertising's delivery mechanisms and optimization strategies is crucial for success. This includes understanding bidding strategies, audience targeting options, and creative best practices to maximize return on ad spend and drive conversions.

01/22/2026 Logistics Industry Insights
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Chinas Hefei Expo Targets Growing Health Food Demand

Chinas Hefei Expo Targets Growing Health Food Demand

The 2026 China (Hefei) Nuts & Dried Fruits Food Exhibition & Chinese New Year Shopping Festival will focus on new trends in healthy consumption. Featuring two main themes, "Selected New Year Goods Festival" and "Health-Preserving New Year Goods Festival," the event will gather high-quality New Year products and various health products. It aims to create a comprehensive platform integrating brand display, product trading, and trend exchange, providing more choices and opportunities for both businesses and consumers.

01/23/2026 HS Code Query
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Tiktok Ecommerce Honors 2025 DOU Awards Winners for Innovation

Tiktok Ecommerce Honors 2025 DOU Awards Winners for Innovation

TikTok E-commerce released the "DOU Awards" annual honor list, focusing on three dimensions: Annual Brand, Annual New Product, and Annual Content. It recognizes outstanding brands and content in 2025. The list aims to showcase the latest achievements in e-commerce marketing on the platform, provide a reference for merchants, and help brands achieve sustainable growth in TikTok E-commerce. It highlights successful strategies and innovative approaches that have driven significant results within the TikTok E-commerce ecosystem.

01/23/2026 Logistics Industry Insights
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Tiktok Advises Secure Email Practices for Account Safety

Tiktok Advises Secure Email Practices for Account Safety

Choosing the right email for TikTok account registration is crucial. Internationally recognized email providers like Gmail and Outlook are preferred due to their high trust, stability, and security. Businesses can consider using domain emails to strengthen brand image. Avoid using common domestic email providers and temporary emails to minimize the risk of account suspension and improve operational efficiency. Selecting a reliable email service is a key element in ensuring the longevity and success of your TikTok presence.

01/23/2026 Logistics Encyclopedia
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Global Ecommerce Brands Adopt Targeted Media Strategies

Global Ecommerce Brands Adopt Targeted Media Strategies

For cross-border e-commerce companies aiming to break through in the global market, efficient overseas media press release distribution is crucial. This article explores strategies such as selecting appropriate media platforms and publishing high-quality news releases to enhance brand influence abroad and gain a larger market share. It highlights the importance of strategic media outreach for building credibility and visibility in international markets, ultimately contributing to business growth and success in the competitive global e-commerce landscape.

01/23/2026 Logistics Industry Insights
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Northwest Naturals Recalls Cat Food Amid Bird Flu Fears

Northwest Naturals Recalls Cat Food Amid Bird Flu Fears

Northwest Naturals, an American pet food brand, recalled its cat food due to suspected contamination with highly pathogenic avian influenza, potentially linked to cat deaths. While the affected batches didn't enter the Chinese market, the distributor in Shanghai, Lida, removed turkey-based products from shelves as a precaution. The FDA advises pet owners to avoid feeding pets unpasteurized or raw meat and to prevent them from preying on wild birds to mitigate the risk of avian influenza transmission.

01/23/2026 Logistics Industry Insights
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Global Brands Gain Visibility Through International Media Strategies

Global Brands Gain Visibility Through International Media Strategies

This article delves into the significance of leveraging overseas media for brand globalization. It highlights ten influential international media platforms, including The Wall Street Journal and Fortune, analyzing their characteristics, target audiences, and strategic value. Furthermore, it provides practical recommendations for brands venturing abroad, covering media platform selection, promotion strategy development, and effective utilization of overseas media resources. This guide aims to empower businesses to achieve success in the global market by strategically engaging with international media outlets.

01/23/2026 Logistics Industry Insights
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Chinese Pet Food Firm Benefit Expands Globally

Chinese Pet Food Firm Benefit Expands Globally

Beneful officially launches its "Year of Going Global," focusing on quality and innovation, and deeply cultivating overseas markets with localized strategies. By improving product quality, technological innovation, and brand building, Beneful aims to upgrade "Made in China" to "Intelligent Manufacturing in China," providing a reference for the international development of the Chinese pet food industry. The company is committed to using quality as a cornerstone to expand its global presence and establish a strong foothold in international markets.

01/23/2026 Logistics Industry Insights
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Crossborder Pet Food Market Faces Growth and Challenges

Crossborder Pet Food Market Faces Growth and Challenges

This article delves into the prospects and challenges of the cross-border pet food industry. Benefiting from trending topics, market potential, and limitations of domestic pet food, the industry has a bright future. However, complex business processes, regulatory hurdles, brand awareness, and structural risks cannot be ignored. The article suggests that practitioners should accurately position themselves, cooperate for mutual benefit, maintain integrity and transparency, and pay attention to structural risks to address market challenges and seize development opportunities.

01/23/2026 Logistics Industry Insights
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Alibaba Vs Independent Sites Crossborder Ecommerce Dilemma

Alibaba Vs Independent Sites Crossborder Ecommerce Dilemma

Alibaba.com and independent websites are two mainstream models for cross-border e-commerce. The former leverages platform traffic for quick customer acquisition, suitable for initial testing. The latter allows for independent control of brand image and customer relationships, beneficial for long-term development. Companies should choose the most suitable overseas expansion path based on their own resources, product positioning, and development stage. Ultimately, the optimal strategy depends on a company's specific needs and goals within the global marketplace.

01/23/2026 Logistics Industry Insights
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