As global competition in the pet food industry intensifies, Chinese brand Bennef is charting its path to international recognition. The nearly decade-old company has declared 2024 as its "Year of Global Expansion," marking a significant milestone in its development and representing China's growing ambitions in the worldwide pet food market.
Quality as Foundation: Building International Credibility
Since its establishment in 2016, Bennef has prioritized product quality as its core brand value. This commitment has enabled the company to build consumer trust through continuous R&D innovation and strict supply chain management, developing premium product lines that meet diverse pet nutrition needs.
Bennef's global debut began in April 2024 at the Tokyo International Pet Expo, where its products meeting international standards gained recognition from buyers across Europe, North America, Australia, Japan, and Southeast Asia. The company subsequently showcased at INTERZOO 2024 in Nuremberg, Germany, demonstrating Chinese pet food manufacturing capabilities to global industry leaders.
Company officials emphasize that this expansion represents more than product exports—it's a strategic effort to transform global perceptions of "Made in China" into recognition of Chinese brands. Bennef aims to establish itself as a quality-driven global player rather than just another commodity exporter.
Innovation-Driven Growth: Nutritional Science and Technology
Facing intense market competition, Bennef has pursued differentiation through technological advancement. In 2023, the company earned recognition as a high-tech enterprise, secured seven new patents, and initiated twelve research collaborations—particularly in functional agriculture applications.
Bennef's research team has developed comprehensive pet nutrition databases and API solutions by analyzing urban pet life data, food nutrient indicators, and real-world feeding patterns. This scientific approach enables precise nutritional formulations tailored to different pets' needs.
The company believes applying technology to develop accurate animal nutrition models can systematically enhance product quality across all lines—a philosophy that strengthens its global competitiveness and professional reputation.
Strategic Evolution: From Manufacturing to Brand Creation
"China's pet industry cannot sustain long-term international growth through supply chain cost advantages alone," Bennef asserts. The company envisions collaborating with domestic peers to elevate "Made in China" into "Brand from China" and ultimately "Created in China"—transforming perceptions of Chinese products beyond price considerations.
This strategy reflects Bennef's ambition to not just access foreign markets but to enhance the entire Chinese pet food industry's global standing through technological innovation and brand building.
Localization: Adapting to Global Markets
With over 15,000 domestic retail partners providing localization experience, Bennef approaches international expansion with what it calls "Phase 4.0" globalization—focusing on comprehensive product excellence and brand strength rather than mere market replication.
The company plans to deepen localized strategies in each market, considering cultural preferences, consumer habits, and competitive landscapes. Its INTERZOO 2024 exhibition booth exemplified this approach, featuring designs aligned with European aesthetics and product displays emphasizing locally relevant features.
Industry Perspective: China's Growing Global Ambitions
Bennef's expansion reflects broader trends in China's pet industry transition from catching up to potentially leading global markets. The company's methodical approach—built on years of quality investment, technological development, and market research—provides a case study in how Chinese brands might achieve sustainable international success.
As competition intensifies worldwide, Bennef's progress will test whether Chinese pet food brands can translate domestic achievements into lasting global influence through quality, innovation, and cultural adaptation.