Google Ads Vs Facebook Ads Choosing the Best for Ecommerce

Google Ads Vs Facebook Ads Choosing the Best for Ecommerce

Cross-border e-commerce sellers often struggle when choosing between Google Ads and Facebook Ads. This article provides an in-depth comparison of the two platforms, analyzing them across five key dimensions: audience size, cost, buyer intent, targeting options, and ad formats. It offers recommendations for suitable scenarios, emphasizing the need to choose based on specific goals and industry characteristics. The article suggests that combining both platforms may be the optimal approach to achieve the best promotional results.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Gain Access to Past Order Data

Ebay Sellers Gain Access to Past Order Data

This article provides a detailed guide for eBay sellers on how to retrieve orders older than three months, along with advanced order management techniques. It offers clear step-by-step instructions and practical advice to help sellers easily access historical sales data, optimize their store operations, and improve performance. The guide empowers sellers to effectively manage past transactions, analyze sales trends, and make data-driven decisions to enhance their eBay business.

01/04/2026 Logistics Encyclopedia
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Ebay Launches Datadriven Product Tools for Sellers

Ebay Launches Datadriven Product Tools for Sellers

Product selection is crucial for eBay sellers aiming to boost sales. This article recommends 13 eBay product research tools, including Jungle Scout and Shumo Cross-border, covering data analytics, listing optimization, and store group management. These tools help sellers accurately identify trending products, improve operational efficiency, and ultimately achieve sales growth by providing insights into market trends, competitor analysis, and product performance. They empower sellers to make data-driven decisions and optimize their product offerings for maximum profitability.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Boost Sales with Title Optimization Strategies

Ebay Sellers Boost Sales with Title Optimization Strategies

This article provides an in-depth analysis of eBay title optimization techniques. It covers keyword selection strategies, different keyword approaches for various listings, key elements of title optimization, and overall listing optimization suggestions. Mastering these techniques can effectively improve product visibility and sales performance on eBay. The article aims to equip sellers with actionable insights to enhance their listings and attract more potential buyers through strategic title and keyword management.

01/04/2026 Logistics Encyclopedia
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Amazon Advertisers Adapt Strategies to Improve ROI

Amazon Advertisers Adapt Strategies to Improve ROI

Poor Amazon advertising performance is a common challenge for many sellers. This article delves into factors such as keyword accuracy, Listing optimization, reviews and ratings, main image optimization, and return rates. It provides corresponding optimization suggestions aimed at helping sellers improve advertising effectiveness and overcome difficulties. By focusing on these key areas, sellers can enhance their ad campaigns, reduce ACOS, and ultimately drive more sales and profitability on the Amazon platform.

01/04/2026 Logistics Encyclopedia
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Six Proven Strategies to Boost Ebay Sales Rankings

Six Proven Strategies to Boost Ebay Sales Rankings

This article provides an in-depth analysis of eBay ranking rules and offers six practical techniques to help sellers improve their product visibility and increase sales. These techniques include optimizing product listings, using high-quality images, choosing the right sales format, selecting the correct category, clearly defining sales terms, and maintaining a good sales history. By implementing these strategies, sellers can effectively boost their eBay rankings, gain more exposure, and ultimately secure more orders.

01/04/2026 Logistics Encyclopedia
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Amazons Star Ratings Four Key Factors Shaping Reviews

Amazons Star Ratings Four Key Factors Shaping Reviews

Amazon Listing star ratings are influenced by four key factors: buyer account quality, review retention time, number of upvotes, and the content and format of the reviews. Sellers should prioritize buyer reviews, encourage high-quality Verified Purchase (VP) reviews, and optimize the review section's display through upvoting strategies. This ultimately improves listing conversion rates and sales.

01/04/2026 Logistics Encyclopedia
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AI Enhances Excel Productivity Reduces Overtime

AI Enhances Excel Productivity Reduces Overtime

Struggling with complex Excel formulas? AI-powered Excel solutions can significantly boost your data processing efficiency and help you avoid overtime. Leverage Microsoft's official tools like Analyze Data and Linked Data Types, along with third-party plugins such as ChatExcel and Excel Formula Bot, to streamline your workflow. These AI-driven tools simplify data analysis and formula creation, making Excel more accessible and powerful for users of all skill levels.

01/04/2026 Logistics Encyclopedia
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Amazon Brand Registry Key Guide for Sellers

Amazon Brand Registry Key Guide for Sellers

Amazon Brand Registry is a crucial step for sellers to protect brand rights, improve marketing effectiveness, and reduce operating costs. This article provides a detailed explanation of the significance of Brand Registry, eligibility requirements, necessary information, and operational steps. It also offers important considerations to help sellers successfully complete Brand Registry and achieve success on the Amazon platform. By registering their brand, sellers can unlock powerful tools and features that enhance their brand presence and combat counterfeit products.

01/04/2026 Logistics Encyclopedia
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15 Free SEO Tools to Boost Website Traffic

15 Free SEO Tools to Boost Website Traffic

This article highlights 15 free keyword research tools, including Google Keyword Planner, Ubersuggest, and Google Correlate. These tools help you discover industry keywords at no cost, understand user search behavior, optimize content strategies, and improve website traffic and SEO performance. They provide valuable insights into what users are searching for, enabling you to tailor your content for better visibility and organic growth. Leverage these free resources to enhance your keyword research process and achieve your SEO goals without breaking the bank.

01/04/2026 Logistics Encyclopedia
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