Datadriven Strategies Improve Facebook Ad ROI

Datadriven Strategies Improve Facebook Ad ROI

This article delves into the strategies and techniques for product selection in Facebook advertising, emphasizing the importance of data-driven decision-making. It offers a comprehensive methodology covering target audience profiling, competitor intelligence analysis, market trend insights, A/B testing and data optimization, multi-channel coordinated promotion, and creative content creation. The aim is to help e-commerce sellers accurately identify potential bestsellers and improve advertising ROI. By leveraging data and employing these strategies, businesses can make informed choices and maximize their advertising effectiveness on Facebook.

01/30/2026 Logistics Industry Insights
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Can Video Red Envelopes Boost App User Retention

Can Video Red Envelopes Boost App User Retention

This paper explores the issue of user churn after acquiring new users with red envelopes. It analyzes four retention strategies: material, content, functionality, and user-centric. Using Tencent Weishi's video red envelope feature as an example, it illustrates how to improve user retention and prevent users from simply taking advantage of the incentives and leaving. This is achieved through cash incentives, emotional incentives, content incentives, toolification, and socialization. The ultimate goal is to achieve sustainable user growth by minimizing user churn after initial acquisition.

01/30/2026 Logistics Industry Insights
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Sudan Customs Modernizes HR with WCO Support

Sudan Customs Modernizes HR with WCO Support

The World Customs Organization (WCO) is assisting Sudan Customs in advancing human resource modernization. This is achieved by introducing a competency model to optimize job management and enhance talent development and selection. The aim is to improve the overall effectiveness of Sudan Customs and achieve sustainable development. This project offers valuable lessons for customs administrations in other developing countries. It highlights the crucial role of human resource management in organizational development and emphasizes the importance of investing in people to drive performance and achieve strategic goals.

01/30/2026 Customs Knowledge
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Guide to Australian Tourist Visa Fees and Application Process

Guide to Australian Tourist Visa Fees and Application Process

This article provides a detailed guide for Chinese citizens applying for an Australian tourist visa, covering visa types, fees, application processes, and requirements, as well as itinerary planning for Australia. It compares the Visitor visa (subclass 600) and the eVisitor visa (subclass 651), outlines step-by-step application procedures, and recommends popular tourist cities. The aim is to help readers successfully obtain a visa and plan a perfect trip to Australia. This comprehensive guide simplifies the application process and provides valuable insights for a memorable travel experience.

01/30/2026 Customs Knowledge
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Huaian Offers Streamlined Chinarussia Trade Logistics

Huaian Offers Streamlined Chinarussia Trade Logistics

This article provides an in-depth analysis of the cost structure and influencing factors of the Huai'an to Russia DDP (Delivered Duty Paid) shipping line, offering a cost optimization guide for savvy businesses. By understanding various expenses such as export clearance fees, transportation costs, and import clearance fees, as well as factors like cargo type, weight, and transportation method, businesses can better control logistics costs and increase profit margins. Choosing a professional logistics partner is crucial to ensure smooth customs clearance and minimize additional expenses.

01/30/2026 Logistics
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Weihaiphilippines Sea Route Enhances Trade Efficiency

Weihaiphilippines Sea Route Enhances Trade Efficiency

The Weihai-Philippines sea freight line is a crucial channel connecting China-Philippines trade, offering regular schedules, strong carrying capacity, and professional services to ensure efficient and safe cargo transportation. Compared to air freight, sea freight boasts lower costs and supports bulk shipments, while also being a more environmentally friendly transportation method. By choosing this dedicated line, businesses can reduce expenses, enhance competitiveness, and contribute to sustainable development. It provides a reliable and cost-effective solution for businesses engaged in trade between China and the Philippines.

01/30/2026 Logistics
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Gambia Revenue Authority Boosts HR Management with WACAM Support

Gambia Revenue Authority Boosts HR Management with WACAM Support

With support from the WACAM project funded by the Swedish government, the Gambia Revenue Authority (GRA) pioneered the implementation of the WCO's competency-based Human Resource Management approach in West and Central Africa. A WCO expert team conducted a comprehensive review of GRA's key HR management tools, providing recommendations for improvement and an implementation plan. Modernizing HR management at GRA will enhance tax administration efficiency, optimize taxpayer services, and foster regional cooperation. This initiative marks a significant step towards improved governance and revenue collection in the region.

01/30/2026 Customs Knowledge
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WCO Eswatini Pilot Enhanced Customs Training Program

WCO Eswatini Pilot Enhanced Customs Training Program

The World Customs Organization (WCO) launched a pilot training evaluation project in collaboration with the Eswatini Revenue Authority (ERA) to enhance the efficiency and effectiveness of customs personnel, processes, and structures. Funded by the EU-HS Africa Programme, the project utilizes a systematic evaluation framework covering five levels: reaction, learning, behavior, results, and return on investment. Emphasizing collaboration and participation, the project's findings were shared with WCO members in February 2022. This initiative aims to strengthen customs capacity and improve overall performance through comprehensive evaluation methodologies.

01/30/2026 Customs Knowledge
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Madagascar Customs Enhances Trade Via WCO Training Program

Madagascar Customs Enhances Trade Via WCO Training Program

The WCO is supporting the Malawi Revenue Authority (MRA) in talent development, enhancing human resource management, and addressing trade facilitation challenges. This support includes the launch of an e-learning platform to promote sustainable development. The initiative aims to strengthen the MRA's capabilities in key areas, enabling them to better manage their workforce and streamline trade processes. By investing in talent and providing modern learning tools, the WCO and MRA are working together to create a more efficient and effective customs environment in Malawi.

01/30/2026 Customs Knowledge
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Comoros Streamlines Customs with WCO Support to Boost Trade

Comoros Streamlines Customs with WCO Support to Boost Trade

The World Customs Organization (WCO) supports Comoros in acceding to the Revised Kyoto Convention (RKC), which aims to streamline customs procedures and promote trade facilitation. Through national workshops and expert support, the WCO assists Comoros in assessing gaps, developing action plans, and communicating with high-level government officials. This ensures Comoros meets the conditions for joining the RKC by June 2019, embracing a new era of global economy. The initiative helps Comoros modernize its customs practices and integrate more effectively into the international trading system.

01/30/2026 Customs Knowledge
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