Data Metrics Transform Ocean Freight Contract Negotiations

Data Metrics Transform Ocean Freight Contract Negotiations

INTTRA's OceanMetrics solution aims to revolutionize ocean freight contract negotiations through data-driven performance evaluation. By providing accurate, real-time performance metrics, it fosters trust and collaboration between carriers and shippers, driving the ocean shipping industry towards greater transparency and efficiency. Data-driven insights will reshape the collaboration model between shippers and carriers, enabling supply chain optimization. The solution empowers both parties with objective data to make informed decisions and improve overall performance within their ocean freight agreements.

01/22/2026 Logistics Industry Insights
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Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Brands Adapt Strategies to Build Trust in Aidriven Search

Brands Adapt Strategies to Build Trust in Aidriven Search

This article delves into the challenges and opportunities for SEO in the AI search era of 2026. It highlights the obsolescence of traditional SEO strategies and emphasizes the importance of "Generative Engine Optimization (GEO)." The article proposes three key strategies for success: establishing AI-trusted information sources, building an "AI+Human" content model, and developing a new traffic tracking system. These strategies aim to help brands secure genuine traffic and commercial returns within the AI-driven search ecosystem.

01/09/2026 Logistics Industry Insights
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AI Models Boost Performance Via Imitation Learning

AI Models Boost Performance Via Imitation Learning

MIT research indicates that scientific AI models with different architectures converge on similar internal representations when addressing the same problem. Through model distillation, smaller models can mimic the representation logic of high-performance base models, achieving comparable prediction accuracy at a lower cost. Future evaluations of scientific AI will increasingly focus on whether models enter a "truth convergence circle." Lightweight, low-cost AI will accelerate scientific innovation by enabling efficient knowledge transfer and deployment of effective solutions.

01/23/2026 Logistics Industry Insights
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Reddit Emerges As Key Platform for Crossborder Ecommerce Ads

Reddit Emerges As Key Platform for Crossborder Ecommerce Ads

Reddit, the 18th largest website globally, is emerging as a new frontier for cross-border e-commerce sellers seeking high-intent users due to its unique community-driven model. Through precise ad targeting and active community engagement, brands can achieve both brand awareness and sales performance on Reddit, fostering user loyalty. By leveraging Reddit's niche communities and understanding its culture, e-commerce businesses can effectively acquire new customers and drive sustainable growth in the international market.

01/23/2026 Logistics Industry Insights
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Datadriven Guide Customs Brokers Vs Freight Forwarders

Datadriven Guide Customs Brokers Vs Freight Forwarders

This paper, from a data analyst's perspective, deeply analyzes the core differences between customs clearance by freight forwarders and customs brokers, including business positioning, professional depth, service scope, resource network, and responsibility risks. Through scenario-based analysis, it provides enterprises with a decision-making model based on their own business characteristics and proposes risk warnings to help enterprises identify when to change customs clearance service providers. Ultimately, this leads to improved customs clearance efficiency and reduced operating costs.

01/23/2026 Customs Knowledge
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Free Trade Zones Ease Barriers Boost Market Access

Free Trade Zones Ease Barriers Boost Market Access

This paper, through case study analysis, details how to leverage the entrepôt trade function of free trade zone bonded warehouses to help companies circumvent geopolitical risks and realize cross-border trade using a triangular trade model. It provides an in-depth analysis of the documents and procedures required for entrepôt trade and emphasizes the advantages of free trade zone bonded warehouses in improving customs clearance speed and reducing trade costs. This offers practical guidance for companies to expand into international markets.

08/21/2025 Customs Knowledge
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New Guide Simplifies Crossregional FCL Customs Clearance

New Guide Simplifies Crossregional FCL Customs Clearance

This paper focuses on the integrated regional customs clearance operation for full container load (FCL) cargo. It analyzes key aspects such as declaration model selection, electronic port declaration, and associated record filing, aiming to provide practical guidance for enterprises. The goal is to help improve customs clearance efficiency and reduce operating costs. The paper emphasizes the need for companies to adapt to policy changes and strengthen collaboration with relevant parties to ensure smooth and efficient customs procedures within the regional integration framework.

08/22/2025 Customs Knowledge
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Global Firms Face Risks in Commercial Agency Deals

Global Firms Face Risks in Commercial Agency Deals

This article delves into the concept of commercial agency in international trade, highlighting its essence as a consignment model and emphasizing the importance of agency agreements. It also identifies potential risks associated with commercial agency and provides recommendations for mitigating them. The aim is to help businesses better leverage commercial agency to expand into overseas markets. Understanding the nuances of agency agreements and potential liabilities is crucial for successful international expansion. This analysis offers valuable insights for companies considering this strategy.

09/26/2025 International Settlement
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Digital Transformation Boosts Efficiency in Freight Brokerage

Digital Transformation Boosts Efficiency in Freight Brokerage

The truck freight brokerage industry is undergoing a digital transformation, leveraging technological innovation to reduce operating costs and improve efficiency. This article analyzes the evolution of the traditional brokerage model, emphasizing the importance of digital empowerment. It provides practical advice for brokers to embrace digital transformation, aiming to help them succeed in a highly competitive market. The focus is on leveraging technology to streamline processes, improve visibility, and ultimately achieve cost optimization and a competitive edge in the evolving landscape of freight brokerage.

11/03/2025 Logistics Industry Insights
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