Amazon Shares Costeffective Sales Strategies for New Products

Amazon Shares Costeffective Sales Strategies for New Products

This article breaks down Amazon's advertising strategy for new product launches, emphasizing 'rhythm' and 'data analysis.' It covers the initial phase of testing with automatic ads and precise targeting with manual ads. Then, it moves to the accumulation phase, focusing on securing targeted traffic and expanding to broader audiences. Finally, it addresses the optimization and stabilization phase, involving concentrated keyword bidding, negative keyword management, continuous new keyword testing, and regular data reviews. This guide helps you avoid wasteful ad spending and achieve efficient scaling for your new product.

01/15/2026 Logistics Industry Insights
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Port of Long Beach Appoints Noel Hacegaba As CEO Starting 2026

Port of Long Beach Appoints Noel Hacegaba As CEO Starting 2026

The Long Beach Harbor Commission announced Noel Hacegaba will succeed Mario Cordero as CEO on January 1, 2026. Cordero is retiring. Hacegaba brings 15 years of port management experience, previously serving as COO, overseeing daily port operations. He has spearheaded numerous commercial transactions, advanced supply chain digitization, and held key roles in intermodal organizations. Stakeholders express optimism about his appointment, anticipating he will lead the Port of Long Beach in addressing challenges and achieving sustainable growth. His experience and leadership are expected to be crucial for the port's future success.

01/15/2026 Port Encyclopedia
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Ecommerce Sellers Optimize Air Freight Booking for Global Trade

Ecommerce Sellers Optimize Air Freight Booking for Global Trade

This article analyzes the four key factors affecting international air freight booking time for cross-border e-commerce sellers: cargo type, route type, shipping season, and route popularity. It provides specific booking time recommendations for different situations. The importance of completing formalities in advance, paying attention to flight frequency, and choosing a reliable freight forwarder is also emphasized. This guide aims to help sellers master time management and ensure smooth cargo transportation. By understanding these factors and implementing the suggested strategies, sellers can optimize their logistics and avoid potential delays.

01/15/2026 Logistics
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Amazon Opens Shenzhen Hub to Boost Crossborder Ecommerce

Amazon Opens Shenzhen Hub to Boost Crossborder Ecommerce

Amazon's Global Smart Hub Warehouse (GWD) has launched its first warehouse in Shenzhen, marking a new era for cross-border e-commerce logistics. GWD optimizes warehousing, customs clearance, and transportation to reduce costs and shorten delivery times, reshaping the industry landscape. For sellers, it's crucial to adjust strategies and embrace centralized management and intelligent allocation. For the industry, logistics efficiency becomes a key competitive factor for platforms. Consumers will benefit from a more convenient and high-quality global shopping experience. This initiative promises to streamline operations and enhance the overall e-commerce ecosystem.

01/15/2026 Logistics Industry Insights
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US Rail Union Rejects Deal Raising Strike and Supply Chain Fears

US Rail Union Rejects Deal Raising Strike and Supply Chain Fears

Labor negotiations between US railroad workers and employers have stalled again, with over 20,000 workers rejecting a tentative agreement, raising concerns about a supply chain shock. This article analyzes the reasons for the agreement's rejection, explores the possibility of congressional intervention, and reveals the fragility of the supply chain. It also examines the attitudes of other unions and the potential impact on consumers. The article emphasizes the importance of supply chain stability and calls for building harmonious labor-management relations to mitigate potential disruptions and ensure economic stability.

01/16/2026 Logistics Industry Insights
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Huakai Yibai Offers Halfprice Equity to Lure Crossborder Ecommerce Talent

Huakai Yibai Offers Halfprice Equity to Lure Crossborder Ecommerce Talent

Huakai Yibai launched a plan allowing employees to purchase shares at half price, aiming to incentivize core talent and solidify its position in cross-border e-commerce. This analysis delves into the plan's details, potential impact, and precautions for cross-border e-commerce companies implementing equity incentives. It discusses the double-edged sword effect of equity incentives as a management tool and offers relevant recommendations. The article explores how this strategy can attract and retain key personnel in the competitive e-commerce landscape, while also highlighting potential risks and challenges.

01/16/2026 Logistics Industry Insights
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HS Codes Boost Green Trade and Sustainability Efforts

HS Codes Boost Green Trade and Sustainability Efforts

This paper explores the role of the World Customs Organization and its Harmonized System (HS) in the global green trade transition. By analyzing the HS's potential in identifying environmentally friendly products, restricting trade in harmful products, and supporting the development of a circular economy, it elucidates how this international trade tool can be leveraged to promote sustainable material lifecycle management and contribute to the achievement of the United Nations Sustainable Development Goals. The paper highlights the importance of HS codes in fostering green trade practices and achieving sustainability objectives.

01/16/2026 Customs Knowledge
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Amazon Sellers Adopt New FBA Strategies for Ecommerce Growth

Amazon Sellers Adopt New FBA Strategies for Ecommerce Growth

FBA warehousing logistics is crucial for cross-border e-commerce. This article delves into the core value of FBA, including enhancing user experience, reducing operating costs, and building brand trust. It proposes optimization strategies such as precise inventory management, efficient sorting and packaging, and real-time logistics tracking. The importance of selecting the right FBA service provider is also emphasized, aiming to help businesses improve the efficiency of their cross-border e-commerce operations. By implementing these strategies, businesses can streamline their processes and gain a competitive edge.

01/16/2026 Warehousing
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Amazon Sellers Boost Sales With FBA Fulfillment

Amazon Sellers Boost Sales With FBA Fulfillment

This article provides an in-depth analysis of Amazon's Fulfillment by Amazon (FBA) service, explaining its definition, advantages, and suitable product types. It emphasizes how FBA helps sellers succeed in the e-commerce market by enhancing the shopping experience, optimizing inventory management, and expanding sales channels. The article also looks ahead to the future trends of FBA, including its intelligentization, personalization, and globalization. It highlights how FBA empowers sellers to streamline operations and reach a wider customer base, ultimately driving growth and profitability within the competitive online landscape.

01/16/2026 Logistics Encyclopedia
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