Under Armour Shifts to Leaner Strategy in Apparel Market

Under Armour Shifts to Leaner Strategy in Apparel Market

Under Armour is undergoing a transformation aimed at overcoming challenges after rapid expansion by streamlining operations, optimizing its supply chain, developing direct-to-consumer (DTC) channels, and refining financial management. The company is working to reduce costs, improve efficiency, and reshape brand competitiveness with a data-driven and consumer-centric strategy to achieve sustainable growth. This involves focusing on consumer insights and leveraging data to inform product development and marketing efforts.

01/29/2026 Logistics Industry Insights
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Chinas Ecommerce Firms Use Overseas Warehouses to Bypass US Tariffs

Chinas Ecommerce Firms Use Overseas Warehouses to Bypass US Tariffs

Increased US tariffs on Chinese goods pose a significant challenge to Chinese cross-border e-commerce sellers. Utilizing overseas warehouses can mitigate tariff impact, optimize logistics costs, and enhance supply chain stability. This strategy facilitates localized operations, enabling a strategic shift from simply exporting products to building international brands. Furthermore, the 'export overseas warehouse' model benefits from the national 'tax refund upon departure' policy, providing additional financial advantages for businesses.

02/03/2026 Logistics Industry Insights
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Responding To Tariff Challenges Enhancing Financial And Operational Resilience Through Warehousing Strategies

Responding To Tariff Challenges Enhancing Financial And Operational Resilience Through Warehousing Strategies

This article explores effective methods for companies to enhance financial resilience in response to tariff changes by redefining warehousing and inventory management strategies. Key areas include transit strategies, selection of push-pull models, multi-channel inventory management, the significance of bonded warehousing, and the importance of selecting strategic warehousing locations.

05/21/2025 Warehousing
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Weathering the Tariff Storm Strategic Warehousing to Enhance Financial and Operational Resilience

Weathering the Tariff Storm Strategic Warehousing to Enhance Financial and Operational Resilience

In the face of evolving tariff policies, companies must implement strategic warehousing and inventory management solutions to enhance financial resilience. Flexible transshipment strategies, multi-channel inventory distribution, and the use of bonded warehouses can significantly reduce costs and improve service levels. Additionally, selecting strategic distribution centers and adopting dual coastal warehousing strategies can effectively mitigate the impact of tariffs.

05/21/2025 Warehousing
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ICC Unveils 20222025 Strategy to Empower Smes Globally

ICC Unveils 20222025 Strategy to Empower Smes Globally

Under the strategic framework of the International Chamber of Commerce (ICC) World Chambers Federation (WCF) from 2022 to 2025, the focus is on women's empowerment, global market access, digital transformation, and business sustainability, aiming to enhance the business environment and development capacity of small and medium-sized enterprises (SMEs).

08/05/2025 Logistics Industry Insights
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Maersk Adjusts Strategy Amid Global Shipping Market Shifts

Maersk Adjusts Strategy Amid Global Shipping Market Shifts

This article analyzes Maersk's dynamic response strategies in the current global shipping market, focusing on the recovery of the Trans-Pacific routes and the growth in Southeast Asian markets. It also explores the stable performance in the air freight sector and the upcoming launch of a logistics center, encouraging customers to seize booking opportunities.

06/11/2025 Logistics
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