Struggling with low website traffic and ineffective Google Ads remarketing? This article shares a "leveraging" strategy. Attract potential customers to your website through display ads to build an initial audience. Then, utilize search ads to precisely target this accumulated audience. This approach aims to achieve low-cost, high-conversion marketing results by first expanding reach and then narrowing focus for effective remarketing.
This article unveils strategies for acquiring traffic from Amazon's "Highly Rated" entry point. First, you must meet the strict criteria for star rating and number of reviews. Then, leverage Sponsored Products (SP) ads, especially manual targeting campaigns, with high bids on core keywords. This aims to secure the top "Highly Rated" placements on the search results page, ultimately increasing product visibility and sales.
UK experts have pioneered the first step in WCO Mercator Programme Advisors (MPAs) certification, marking an acceleration in global trade facilitation. MPAs will assist countries in modernizing their customs, simplifying clearance procedures, reducing trade barriers, and optimizing the business environment, creating broader development opportunities for businesses. The WCO will continue to promote MPA certification, injecting new momentum into global trade facilitation.
U.S. rail freight and intermodal traffic both decreased year-over-year in the first week of March. While carloads of coal, petroleum, and motor vehicles increased, commodities like grain experienced declines. Overall, North American rail freight volume also saw a downturn. These figures are often viewed as economic indicators, reflecting the health and activity of various industries and supply chains.
Digital printing is undergoing a cost revolution. Breakthroughs in domestic ink technology have significantly reduced consumable prices, breaking down traditional printing cost barriers. Technological advancements have improved printing precision and speed, while print-on-demand models reduce inventory pressure. Digital printing is rapidly penetrating packaging, publishing, and other fields. It is projected that 2026 will mark the first year of large-scale application.
Amazon's first-time purchase of Boeing 767 aircraft marks a significant shift in its aviation strategy, breaking away from its long-standing leasing model. This move likely aims to reduce operational costs, enhance operational control, and increase its long-term investment in the air cargo business. Looking ahead, Amazon may be building a more diversified and flexible air cargo system.
"Logistics Management" announced the 2023 "Quality First" Awards, recognizing carriers, 3PLs, and ports for outstanding supply chain service. The selection was based on five key metrics, including on-time performance and value. The awards aim to promote efficient development within the logistics industry by highlighting best practices and encouraging continuous improvement in service quality and reliability across the supply chain.
Cargo shortage is a common problem in foreign trade and freight forwarding. This article provides a detailed interpretation of response strategies after a cargo shortage occurs, including how to remedy the situation, the responsibilities of the agent, obtaining pre-entry documents, the impact of container unloading and reallocation, and the handling of delayed voyages. The aim is to help readers effectively deal with cargo shortage issues and minimize losses. It covers practical solutions for managing the complexities arising from missing cargo in international shipments.
This article meticulously tracks the Matson Clipper's sailing schedule from late October (Weeks 42-45), analyzing the arrival times and container pickup arrangements for each voyage. It also offers recommendations for addressing potential delays, aiming to provide valuable reference information for cross-border e-commerce sellers. The insights presented are designed to help sellers optimize their logistics strategies and mitigate risks associated with shipping disruptions, ultimately improving efficiency and customer satisfaction.
This article presents the latest exchange rate between the pound and the euro, along with its fluctuations, serving as a reference for travel or investment decisions. £10 can be exchanged for approximately €11.55, with significant rate changes over the past 30 days. Understanding this information can aid in achieving better financial management.
