Sharpie Boosts Market Share with US Manufacturing Strategy

Sharpie Boosts Market Share with US Manufacturing Strategy

Newell Brands leveraged its US-based writing business to thrive during supply chain disruptions, gaining market share. This analysis examines the advantages of 'Made in USA', shifting market demands, supply chain challenges, and Newell Brands' strategies. Data-driven insights highlight the importance of supply chain diversification and re-evaluating the value of domestic manufacturing. With the accelerating reshaping of global supply chains, businesses must build more resilient supply networks. The case demonstrates how focusing on domestic production can provide a competitive edge in times of global instability, allowing companies to capture market share while others struggle.

01/19/2026 Logistics Industry Insights
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UK Ecommerce Sellers Face VAT Compliance Challenges

UK Ecommerce Sellers Face VAT Compliance Challenges

This article, from a data analyst's perspective, provides an in-depth analysis of UK VAT calculation, refund/credit mechanisms, and compliant filing procedures for cross-border e-commerce. Through case studies, it clarifies VAT handling in different sales scenarios, emphasizes the importance of the C79 document, and proposes data-driven VAT optimization strategies. The aim is to help sellers reduce tax costs and improve profitability. It covers key aspects like understanding VAT rates, input VAT deduction, and the necessary documentation for accurate and timely VAT returns, ultimately empowering sellers to navigate the complexities of UK VAT.

01/26/2026 Customs Knowledge
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Bytedances Ocean Engine Boosts Ecommerce Branding

Bytedances Ocean Engine Boosts Ecommerce Branding

This article deeply analyzes the underlying logic of brand e-commerce using Ocean Engine Data Platform for seeding marketing on the Douyin platform. It explores how to accumulate audience assets through collaboration with Star Map influencers and content boosting. Then, it leverages the Data Platform for precise targeting and continuous optimization, ultimately achieving a unified marketing goal of branding and sales. The article emphasizes the importance of audience asset quality and the critical role of refined operations in a highly competitive environment.

01/16/2026 Logistics Industry Insights
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