Tiktok Boosts Ecommerce Sales for Brands Like Poppi

Tiktok Boosts Ecommerce Sales for Brands Like Poppi

Beverage brand Poppi tripled sales during the Autumn Prime Day event through TikTok short video marketing, revealing new opportunities for cross-border e-commerce. This article analyzes Poppi's success, exploring the potential of TikTok to drive explosive sales in cross-border e-commerce. It also highlights key considerations for TikTok marketing and future trends, emphasizing the importance of differentiated competition. The case demonstrates how strategic TikTok campaigns can significantly boost revenue and brand awareness for businesses engaged in cross-border trade, offering valuable insights for marketers seeking to leverage the platform's reach.

12/31/2025 Logistics Industry Insights
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Bumble Bee SAP Launch Blockchain for Tuna Traceability

Bumble Bee SAP Launch Blockchain for Tuna Traceability

Bumble Bee uses SAP blockchain technology to trace its tuna, allowing consumers to scan a QR code to access information about the fishing, processing, and other relevant details. This initiative aims to ensure food safety and promote sustainable practices within the seafood supply chain. By providing transparency and traceability, Bumble Bee empowers consumers to make informed choices and contributes to a more responsible and ethical food industry.

01/28/2026 Logistics
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Kraft Heinz Invests 400M in Smart Warehouse to Boost Delivery

Kraft Heinz Invests 400M in Smart Warehouse to Boost Delivery

Kraft Heinz is investing $400 million in an automated distribution center in Illinois, aiming to improve supply chain efficiency, optimize inventory management, and enhance customer satisfaction. This move reflects the growing trend of automation in the food industry, with companies like General Mills and Sam's Club also actively investing. While the automation transformation presents challenges, it will drive the development of a smarter and more efficient food supply chain.

01/16/2026 Logistics
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Fast Transportation Of Canadian Lobster From North Atlantic To Chinese Table In Just 27 Hours

Fast Transportation Of Canadian Lobster From North Atlantic To Chinese Table In Just 27 Hours

The rapid transportation of Canadian lobsters showcases the efficiency of cold chain logistics. Within just 27 hours, lobsters can be transported from the North Atlantic fishing areas to tables in China. With refined process management and various transportation methods, the liveliness of the lobsters is ensured, supporting the globalization of fresh food. Recently opened routes will further enhance this efficiency, allowing more food lovers to enjoy fresh seafood.

07/22/2025 Logistics
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Midwest Grocers Struggle Against Ecommerce Discount Rivals

Midwest Grocers Struggle Against Ecommerce Discount Rivals

Traditional fresh food retailers in the US Midwest are facing decline due to increased competition from e-commerce and the rise of discount stores. To survive, traditional supermarkets need to embrace digitalization, optimize their supply chains, differentiate themselves, and innovate their business models. Learning from the success of discount retailers is crucial for navigating the future of the fresh food retail industry. They must adapt to the changing landscape to remain competitive and relevant.

01/29/2026 Logistics Industry Insights
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Onego Bio Advances Fungal Fermentation Using trichoderma Reesei

Onego Bio Advances Fungal Fermentation Using trichoderma Reesei

Onego Bio launches the "Unlocking Trichoderma reesei" campaign to showcase the potential of its microbial platform, Trichoderma reesei, behind Bioalbumen®. Through workshops and cooking demonstrations, the campaign will delve into the advantages of Trichoderma reesei in protein production, market economics, and food applications. This initiative aims to foster the future development of sustainable protein sources. The events will highlight the versatility and efficiency of using this specific fungus for creating novel and environmentally friendly food solutions.

01/15/2026 Logistics Industry Insights
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Microfulfillment Drives Fresh Grocery Ecommerce Growth

Microfulfillment Drives Fresh Grocery Ecommerce Growth

This paper delves into the application of micro-warehousing in the fresh food e-commerce sector, analyzing its core elements, challenges, and future development trends. With its high degree of automation, small-scale operation, and rapid response capabilities, micro-warehousing is reshaping the landscape of fresh food e-commerce and is poised to become a key factor for success in the future. It addresses the need for faster delivery and reduced spoilage, optimizing the supply chain for perishable goods.

01/20/2026 Logistics Industry Insights
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Sanming Businesses Turn to Douyin Group Buying to Cut Fees

Sanming Businesses Turn to Douyin Group Buying to Cut Fees

Facing high commission fees on traditional food delivery platforms, Sanming merchants can leverage Douyin's 'Flexible Group Buying' ('Sui Xin Tuan'). This solution offers lower commission rates, flexible delivery options, and precise recommendations, supporting dine-in, self-pickup, and delivery services. It empowers merchants to expand their online channels and improve profit margins. Currently, Douyin group buying and food delivery services are free to activate, presenting a valuable opportunity for merchants to capitalize on the short-video trend.

01/30/2026 Logistics Industry Insights
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Walmart Trials Smart Lockers for Fresh Grocery Delivery

Walmart Trials Smart Lockers for Fresh Grocery Delivery

Walmart is testing the HomeValet smart refrigerator, aiming to solve the "last mile" problem in fresh food delivery. This smart box features three independent temperature zones, remote unlocking, APP management, and UV-C disinfection, which can improve delivery efficiency, ensure food safety, and enhance customer experience. Walmart is also exploring in-home delivery and in-store self-pickup lockers as alternative delivery methods. It is expected to achieve 24/7 all-weather delivery in the future.

01/27/2026 Logistics
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