Apparel Sellers Struggle With Rising Amazon Ad Costs

Apparel Sellers Struggle With Rising Amazon Ad Costs

This article uses a clothing seller case study to analyze common pitfalls in Amazon advertising: uncontrolled automatic campaigns, focusing solely on broad keywords in manual campaigns, and accumulating ineffective keywords. It proposes solutions such as reducing automatic campaign budgets, conducting precise keyword research, and eliminating ineffective keywords. These strategies help sellers optimize their advertising, improve conversion rates, and avoid wasteful spending. New sellers should carefully consider the apparel category and conduct thorough market research and operational planning.

01/05/2026 Logistics Industry Insights
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Douyin Updates Ecommerce Deposit Rules for Sellers

Douyin Updates Ecommerce Deposit Rules for Sellers

This article provides a detailed interpretation of the latest standards for TikTok Shop deposits, covering five main types: basic deposit, floating deposit, activity deposit, category deposit, and credit deposit. It also addresses key considerations and frequently asked questions regarding deposit payment. The aim is to help TikTok creators better understand and comply with platform rules, avoid account restrictions, and successfully conduct e-commerce business. Understanding these guidelines is crucial for navigating the TikTok Shop ecosystem and ensuring smooth operations.

01/05/2026 Logistics Industry Insights
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Ebay Sellers Adopt New Strategies to Boost Slumping Sales

Ebay Sellers Adopt New Strategies to Boost Slumping Sales

This article addresses the challenge of maintaining consistent order flow for cross-border e-commerce eBay stores. It proposes seven key strategies including auction strategies, SKU and category strategies, listing time optimization, positive feedback management, Listing optimization, pricing strategies, and continuous learning and adjustment. The aim is to help sellers overcome the "traffic bottleneck," enhance store competitiveness, and achieve sales growth. By implementing these strategies, sellers can improve visibility, attract more customers, and ultimately boost their eBay store's performance.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Gain Edge with Search Ranking Strategies

Ebay Sellers Gain Edge with Search Ranking Strategies

eBay ranking optimization is crucial for increasing product visibility and sales. This article details eBay ranking optimization techniques from six aspects: keyword selection, category optimization, image quality, specification completeness, description writing, and attribute optimization. It aims to help sellers improve their product rankings and gain more business opportunities by providing practical strategies for enhancing product listings and increasing their prominence in eBay search results. Mastering these techniques can lead to increased traffic and ultimately, higher sales volume.

01/06/2026 Logistics Encyclopedia
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Shanghai Tightens Regulations on Dangerous Goods Shipping

Shanghai Tightens Regulations on Dangerous Goods Shipping

This article provides an in-depth analysis of the category requirements for both Full Container Load (FCL) and Less than Container Load (LCL) dangerous goods sea freight exports from Shanghai Port. It details the restrictions on different categories of dangerous goods regarding transportation methods. The article offers practical operational suggestions and precautions, aiming to help businesses safely and efficiently complete dangerous goods sea freight exports while mitigating potential risks. It serves as a guide for compliant and secure shipment processes.

08/23/2025 Logistics Encyclopedia
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Amazon Sellers Adopt Data Tactics to Counter ASIN Dominance

Amazon Sellers Adopt Data Tactics to Counter ASIN Dominance

This paper addresses the problem of high ASIN traffic share and low keyword ad exposure and conversion rates in Amazon Advertising. From a data analyst's perspective, it delves into the reasons, including discrepancies between keyword and product page exposure, and the impact of category characteristics. A data-driven keyword advertising optimization strategy is proposed, encompassing bid optimization, ad placement optimization, listing optimization, and time-of-day optimization. This aims to help sellers improve advertising effectiveness, achieve precise traffic acquisition, and boost conversions.

01/04/2026 Logistics Encyclopedia
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Ebank Bets on Secondhand Goods Auto Parts for European Growth

Ebank Bets on Secondhand Goods Auto Parts for European Growth

eBay is aiming to regain its former glory in the European market by focusing on the second-hand e-commerce market and strengthening its auto parts category. Facing weak consumer spending due to the energy crisis and inflation, the second-hand e-commerce sector presents an opportunity. The robust demand for auto parts in the European and American markets also provides growth potential for eBay. However, eBay still needs to address intense market competition and continuously improve the user experience to succeed.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Warned Against black Tech for Growth

Amazon Sellers Warned Against black Tech for Growth

Amazon's platform is seeing the emergence of 'black technologies,' such as 'forced cancellation of dead stores' and 'cross-category merging of reviews.' This article delves into the potential risks of these 'black technologies,' emphasizing the importance of compliant operation. It provides sellers with coping strategies aimed at helping them avoid pitfalls and achieve sustainable development while pursuing profits. The goal is to help sellers navigate the complexities of the platform while adhering to ethical and legal standards for long-term success.

12/31/2025 Logistics Industry Insights
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Ebay Sellers Gain Edge with Keyword Optimization Guide

Ebay Sellers Gain Edge with Keyword Optimization Guide

This article delves into the core elements of eBay keyword ranking, including keyword relevance, business score, and other influencing factors. It provides practical optimization strategies to help sellers increase product visibility and achieve sales growth. By optimizing category selection, product attributes, titles, and detailed descriptions, as well as improving conversion rates and customer service, sellers can seize more business opportunities on the eBay platform. The focus is on actionable steps to improve search ranking and ultimately drive more sales through effective keyword management.

12/29/2025 Logistics Encyclopedia
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Ebay Sellers Profit from Overseas Used Goods Trade

Ebay Sellers Profit from Overseas Used Goods Trade

This article provides a detailed interpretation of the precautions for selling used goods on eBay, covering brand issues, category selection, pricing strategies, and information disclosure. It aims to help sellers better understand platform rules and master sales techniques, thereby achieving success in eBay's used goods market. The article emphasizes the importance of accurate descriptions and transparent communication to build trust with buyers and avoid potential disputes. By following the guidelines, sellers can maximize their profits and maintain a positive reputation on the platform.

12/29/2025 Logistics Encyclopedia
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