Smartpushs Custom Attribution Boosts BFCM Marketing ROI

Smartpushs Custom Attribution Boosts BFCM Marketing ROI

With BFCM approaching, SmartPush introduces a custom attribution feature to help cross-border sellers accurately measure the value of marketing touchpoints and optimize budget allocation. By customizing attribution windows and UTM parameters, sellers can break free from the limitations of 'one-size-fits-all' attribution, more clearly identify channel contributions, and improve marketing efficiency. It's recommended to set the attribution period according to product characteristics; longer periods are suitable for high-priced, long-decision categories, while shorter periods are suitable for low-priced, impulse-buying categories.

01/23/2026 Logistics Industry Insights
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Fedex Launches Tool to Streamline Import Shipping

Fedex Launches Tool to Streamline Import Shipping

FedEx has launched a new collaborative shipping tool aimed at enhancing the efficiency and visibility of the import process. This tool enables importers to directly share information with shippers, track cargo status in real-time, and ensure data security. It has been rolled out globally to simplify import procedures.

08/04/2025 Logistics
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New Freight Model Boosts Chinahong Kong Logistics Efficiency

New Freight Model Boosts Chinahong Kong Logistics Efficiency

For the first time, the mainland and Hong Kong have achieved the 'one document, two declarations' for road consignments, significantly enhancing customs clearance efficiency. Companies only need to input consignment information once to complete declarations in both regions, which notably reduces customs costs and optimizes the business environment.

08/04/2025 Logistics
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Turkey Expands Strategic Capabilities at Akinci Air Base

Turkey Expands Strategic Capabilities at Akinci Air Base

Akinci Air Base, located in Ankara, features a runway length of 10,991 feet. The base is equipped with modern facilities and efficient aviation communication frequencies, serving as a crucial hub for both Turkish military and civilian aviation. Real-time meteorological observation and information services further ensure flight safety.

08/04/2025 Airport Codes
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Datadriven Strategies Boost Warehouse Efficiency

Datadriven Strategies Boost Warehouse Efficiency

By effectively utilizing unified data, workforce analysis, and artificial intelligence, companies can significantly enhance warehouse profitability and reduce downtime to 4%. With real-time data visualization and a focus on continuous improvement, businesses can not only boost operational efficiency but also lay a solid foundation for future technological innovations.

08/07/2025 Warehousing
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