Retailers Use Standard Campaigns to Drive Targeted Store Traffic

Retailers Use Standard Campaigns to Drive Targeted Store Traffic

This article details how new stores can leverage Standard Campaigns for precise traffic acquisition. It outlines three steps: laying a solid foundation, launching a Standard Campaign, and making flexible adjustments. This approach helps merchants acquire the most accurate traffic at the lowest cost, enabling a rapid store launch. The article emphasizes the controllability and cost-effectiveness of Standard Campaigns, making them an effective choice for new stores to start their business.

Appota Buys Wifi Chua to Strengthen Vietnam Mobile Market

Appota Buys Wifi Chua to Strengthen Vietnam Mobile Market

Appota has acquired Wifi Chua, aiming to reach 50 million users and expand its mobile services ecosystem. This acquisition is strategically designed to increase user base, diversify service offerings, and extend payment scenarios throughout Southeast Asia. The move strengthens Appota's position in the region and provides a broader platform for its existing and future services, leveraging Wifi Chua's established network and user base to accelerate growth and market penetration.

Telegram Enhances Strategies for Global Customer Outreach

Telegram Enhances Strategies for Global Customer Outreach

This article delves into the potential of Telegram for overseas customer acquisition. It details how Telegram lead generation tools, through stable account matrices, precise user data collection, and efficient outreach, can help export trade, cross-border e-commerce, and other overseas projects build sustainable and accurate overseas customer channels. Ultimately, this leads to business growth by leveraging targeted Telegram marketing strategies and optimizing user engagement within the platform.

Chinas Deeper Acquires Singapores MIPL to Expand in Southeast Asia

Chinas Deeper Acquires Singapores MIPL to Expand in Southeast Asia

King Koil has invested 248 million RMB to acquire specific assets of Singaporean home furnishing company MIPL and its Indonesian production base, PTTC. This acquisition aims to expand into the Southeast Asian market and deepen its global strategic layout. This move will enhance King Koil's competitiveness in the Singapore market and increase its global market share. The company expects this investment to contribute significantly to its growth strategy in the region.

Amazon Expands Logistics Challenging Traditional Carriers

Amazon Expands Logistics Challenging Traditional Carriers

This paper delves into Amazon's expansion strategy in logistics, analyzing its potential goals and practical considerations, from the acquisition of Kiva Systems to air cargo partnerships. Expert opinions suggest that Amazon's logistics expansion aims to serve itself and enhance customer experience, but its regional advantages are difficult to cover all areas. In the future, technology-driven, ecosystem construction, and win-win cooperation will be important directions for Amazon's logistics development.

SEKO Logistics Acquires Omnichannel to Expand Ecommerce Services

SEKO Logistics Acquires Omnichannel to Expand Ecommerce Services

SEKO Logistics has acquired a majority stake in Omni-Channel Logistics, strengthening its capabilities in cross-border e-commerce logistics. This acquisition enhances SEKO's global fulfillment and returns services, allowing them to better serve the growing demands of online retailers. The move expands SEKO's reach and provides Omni-Channel Logistics with access to SEKO's global network and resources, creating a powerful synergy in the e-commerce logistics landscape.

01/21/2026 Logistics
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SEKO Logistics Expands Ecommerce Reach with Omnichannel Buy

SEKO Logistics Expands Ecommerce Reach with Omnichannel Buy

SEKO Logistics has acquired a majority stake in Omni-Channel Logistics, strengthening its e-commerce and technology service offerings. This acquisition solidifies SEKO's leading position in cross-border e-commerce logistics, enabling the company to provide more comprehensive and integrated solutions to its customers. The move aims to enhance SEKO's capabilities in fulfilling the growing demands of the global e-commerce market and further expand its reach in key international markets.

01/21/2026 Logistics
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Media Buyers Urged to Adopt Three Key Profitability Shifts

Media Buyers Urged to Adopt Three Key Profitability Shifts

This article delves into the three fundamental mental models driving profitability in Mediabuy: embracing uncertainty and accepting the inherent limitations of complete understanding; prioritizing information by viewing budget as an investment in data acquisition rather than guaranteed results; and adopting agile iteration, prioritizing speed over perfection. Mastering these principles empowers practitioners to act decisively amidst uncertainty, rationally address losses, and optimize strategies through rapid iteration, ultimately enhancing Mediabuy profitability.

Fedex Acquires TNT Express for 48B to Boost European Ecommerce

Fedex Acquires TNT Express for 48B to Boost European Ecommerce

FedEx plans to acquire TNT Express for $4.8 billion, aiming to expand its market share in Europe and better serve the global e-commerce market. This move will enhance FedEx's global competitiveness, improve customer service capabilities, and enable FedEx to capitalize on the continued growth of global e-commerce. Experts believe the acquisition is strategically significant for FedEx, allowing for immediate expansion of its European capabilities, distribution footprint, and market share.

01/26/2026 Logistics
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NFI Acquires IPD to Boost Canadian Cold Chain Expansion

NFI Acquires IPD to Boost Canadian Cold Chain Expansion

US-based 3PL giant NFI acquired IPD in Canada to expand its Canadian market share, enhance its fresh food cold chain transportation capabilities, and optimize its intermodal network. This acquisition reflects the ongoing trend of mergers and acquisitions in the logistics industry, indicating a move towards greater efficiency, intelligence, and sustainability. The deal strengthens NFI's presence in Canada and allows for improved service offerings in the temperature-controlled transport sector.

01/27/2026 Logistics
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