Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Independent Ecommerce Sites Sustain Postholiday Growth

Independent Ecommerce Sites Sustain Postholiday Growth

SHOPYY's key account manager, LEO, will host a live broadcast on December 24th, sharing insights on leveraging Christmas and New Year to build a sustainable independent website. The broadcast will focus on holiday marketing strategies, user experience optimization, customer relationship management, data analysis & optimization, and technical support. Through real-world case studies, LEO will delve into SHOPYY's features and application techniques, helping cross-border e-commerce practitioners seize opportunities and achieve sales growth. Learn how to maximize your holiday sales potential with practical tips and actionable strategies.

01/23/2026 Logistics Industry Insights
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Temu Policy Changes Challenge Sellers ERP Systems May Help

Temu Policy Changes Challenge Sellers ERP Systems May Help

Temu platform policy adjustments pose challenges for cross-border e-commerce sellers, including restrictions on advertising service fee reserves, shifts in traffic allocation mechanisms, and tightened front-end access. Sellers need to optimize advertising strategies, participate in platform activities, and strengthen data monitoring. Echain ERP provides tailored solutions for Temu's Fully Managed, Semi-Managed, and Y2 models, helping sellers flexibly manage orders, optimize logistics costs, accurately calculate profits, and enhance competitiveness. This allows them to adapt effectively to the changing Temu landscape and maintain a competitive edge.

01/23/2026 Logistics Industry Insights
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Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunya reshaped the high-end sleepwear market with its concept of "fashionable loungewear." Through material innovation, stylish designs, integrated online and offline channels, and precise marketing, Lunya successfully built a DTC brand with annual revenue exceeding $35 million. Its experience provides valuable lessons for Chinese home goods sellers going global, including precise positioning, product innovation, channel integration, targeted marketing, and data-driven approaches. These strategies are crucial for success in the competitive international market and can help brands establish a strong presence and achieve sustainable growth.

01/23/2026 Logistics Industry Insights
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Ecommerce Sellers Strategize to Reduce FBA Firstleg Costs

Ecommerce Sellers Strategize to Reduce FBA Firstleg Costs

This article analyzes the cost structure of FBA first leg logistics from a data analyst's perspective, covering key factors such as transportation distance, product weight and volume, packaging materials, surcharges, and service provider selection. Through case studies and strategic recommendations, it aims to help cross-border e-commerce sellers intelligently choose FBA first leg service providers, achieve refined management and continuous optimization of logistics costs, and ultimately increase profit margins. The analysis provides practical insights for minimizing expenses and maximizing efficiency in the supply chain.

01/23/2026 Logistics
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Key Differences Between MSDS and Air Transport Ids for Cargo Safety

Key Differences Between MSDS and Air Transport Ids for Cargo Safety

This article delves into the core differences and connections between MSDS (Material Safety Data Sheet) and Air Transport Identification (Air Transport Conditions Identification Report), clarifying their crucial roles in air cargo, especially in the transportation of dangerous goods. MSDS provides comprehensive safety information, while Air Transport Identification focuses on transportation compliance. They complement each other, jointly ensuring aviation transportation safety. Both are essential for safe and compliant air shipment of goods, with the Air Transport Identification specifically verifying that a substance meets the requirements for air transport.

01/23/2026 Logistics Encyclopedia
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Guide to Using Meezan Banks SWIFTBIC Code for International Transfers

Guide to Using Meezan Banks SWIFTBIC Code for International Transfers

This article provides a detailed analysis of the SWIFT/BIC code, using MEEZAN BANK LIMITED as an example. It explains the structure, verification methods, and application scenarios of SWIFT codes. The importance of accurately using SWIFT codes in cross-border remittances is emphasized. Furthermore, it offers professional advice from a data analyst to help readers avoid delays or losses caused by incorrect SWIFT codes, ensuring the safety and efficiency of international money transfers. The aim is to provide a comprehensive understanding of SWIFT codes for secure and reliable cross-border transactions.

09/03/2025 International Settlement
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State Bank of Pakistan SWIFT Code Simplifies Global Transfers

State Bank of Pakistan SWIFT Code Simplifies Global Transfers

This article provides a comprehensive analysis of the State Bank of Pakistan (SBP) SWIFT codes, emphasizing the importance and application scenarios of the head office code SBPPPKKAXXX, and guiding users on how to find branch codes. It also analyzes the risks of using incorrect codes, provides a checklist of information required for cross-border remittances, and offers optimization suggestions from a data analyst's perspective. The aim is to help readers conduct cross-border remittances efficiently and securely. This includes ensuring correct SWIFT codes are used to avoid delays or failed transactions.

09/01/2025 International Settlement
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Guide to Accurate SWIFTBIC Codes for Cyprus Transfers

Guide to Accurate SWIFTBIC Codes for Cyprus Transfers

This article, from a data analyst's perspective, delves into the search, verification, and application of the Bank of Cyprus's SWIFT/BIC codes. It provides practical tools and methods, and uses case studies to reveal the potential risks of incorrect codes. The importance of IBAN and strategies for reducing cross-border transfer costs are also discussed. The aim is to help readers accurately identify their target and ensure funds arrive safely and efficiently. This guide provides essential insights for anyone involved in international banking with the Bank of Cyprus.

09/02/2025 International Settlement
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Alabamas Huntsville Airport Boosts Regional Economy

Alabamas Huntsville Airport Boosts Regional Economy

Huntsville International Airport (HSV), the largest commercial airport in Northern Alabama, plays a crucial role in regional economic development. Analyzing its operational data, facility configuration, and route network reveals its significance. With well-developed infrastructure and convenient routes, HSV handles over 1.2 million passengers annually, providing strong support for the regional economy. The airport facilitates business and tourism, contributing to job creation and investment. Looking ahead, HSV is poised to further expand its international routes and enhance its cargo capacity, solidifying its position as a key driver of economic growth in the region.

09/26/2025 Airport Codes
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