IATA Introduces Marketing Course to Enhance Air Cargo Revenue

IATA Introduces Marketing Course to Enhance Air Cargo Revenue

This advanced IATA Air Freight Forwarding Marketing course helps you master marketing essentials, achieve differentiated competition through innovative services, and improve profitability. The curriculum covers trade models, pricing strategies, cost assessment, advertising techniques, marketing plans, target customer analysis, and innovative service concepts. It is suitable for sales, marketing, and management personnel, as well as individuals looking to enhance their marketing skills. Successful completion of the course leads to an IATA certificate of completion.

11/03/2025 Logistics Encyclopedia
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Matson Clippers October Shipping Schedule Aids Ecommerce Sellers

Matson Clippers October Shipping Schedule Aids Ecommerce Sellers

This article provides an in-depth analysis of the Matson Clipper's sailing schedule for weeks 41-43 of October. It compares planned versus actual departure and arrival times, revealing capacity variances and terminal information. The analysis offers cross-border e-commerce sellers accurate shipping references and suggestions for optimizing their logistics strategies. By understanding these dynamics, sellers can gain a competitive edge in the market and make informed decisions about their freight forwarding needs.

01/06/2026 Logistics
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Echo Global Expands Mexico Crossborder Logistics Amid Supply Chain Changes

Echo Global Expands Mexico Crossborder Logistics Amid Supply Chain Changes

Echo expands its cross-border services to Mexico, establishing a new center and appointing a president. This move aims to meet growing customer demand by providing comprehensive freight forwarding solutions and improving transportation efficiency. The expansion will streamline supply chains and offer enhanced logistics capabilities within the Mexican market, further solidifying Echo's commitment to serving its clients' international shipping needs. The new infrastructure and leadership are expected to optimize operations and deliver superior service.

01/07/2026 Logistics
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AI Transforms Freight Logistics Amid Challenges

AI Transforms Freight Logistics Amid Challenges

AI-driven digital platforms are reshaping the freight industry, enhancing efficiency and reducing costs. Businesses need to embrace technology and adapt flexibly to build a smart freight ecosystem. This includes leveraging AI for optimal route planning, predictive maintenance, and automated freight matching. By adopting these advancements, companies can streamline operations, improve customer satisfaction, and gain a competitive edge in the rapidly evolving logistics landscape. The future of freight is undeniably intertwined with the power of artificial intelligence.

01/15/2026 Logistics Industry Insights
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Understanding Key Costs in Container Liner Shipping

Understanding Key Costs in Container Liner Shipping

Container liner shipping involves various costs, including container trucking fees, customs fees, and storage fees. Freight forwarders are responsible for selecting carriers and modes of transport, as well as handling related procedures and costs. Understanding these expenses is crucial for businesses to control transportation costs and enhance efficiency.

07/18/2025 Logistics Encyclopedia
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Unveiling the Air Freight Costs from Zhengzhou to Bilbao A High-value Choice with Turkish Airlines TK

Unveiling the Air Freight Costs from Zhengzhou to Bilbao A High-value Choice with Turkish Airlines TK

This article details the air freight costs from Zhengzhou to Bilbao with Turkish Airlines TK. The standard shipping fee for general cargo is 145 RMB per kilogram. It includes information about the flight route and specific flight details, while reminding customers to be aware of other potential charges. Additionally, it offers convenient customer consultation services.

07/22/2025 Logistics
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