Google Ads Enhances Call Conversion Tracking for Campaign Optimization

Google Ads Enhances Call Conversion Tracking for Campaign Optimization

This article details how to remove calls from primary conversion goals in Google Ads, making them secondary reference metrics. This allows for more effective campaign optimization and improved return on ad spend. By refining conversion goals, you can avoid including non-critical calls in the optimization scope, enhancing overall campaign performance. This strategy ensures that Google Ads focuses on the most valuable conversions, leading to better results and a more efficient allocation of advertising resources.

01/06/2026 Logistics Encyclopedia
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Amazon Simplifies FBA Inventory Tracking with New Ledger Report

Amazon Simplifies FBA Inventory Tracking with New Ledger Report

Amazon introduces the Unified Inventory Ledger report, streamlining FBA inventory tracking and management. This aims to improve efficiency, enhance visibility, and optimize costs. The report provides a comprehensive view of inventory across the FBA network, enabling sellers to better understand their stock levels, identify potential issues, and make data-driven decisions. By simplifying inventory reconciliation and providing actionable insights, Amazon empowers sellers to optimize their FBA operations and improve their bottom line.

01/06/2026 Logistics
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Amazon Sellers Gain Edge by Tracking Competitor Return Rates

Amazon Sellers Gain Edge by Tracking Competitor Return Rates

This article reveals how Amazon sellers can leverage the "Marketplace Product Guidance" feature to analyze competitor return rates and optimize product selection strategies based on category data. By mastering key data points, sellers can improve product selection accuracy, reduce return risks, and ultimately achieve sales growth. The analysis of competitor return rates allows for a more informed and strategic approach to product selection, minimizing potential losses and maximizing profitability within the Amazon marketplace.

01/04/2026 Customs Knowledge
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LATAM Airlines Cargo Expands South America Shipping Options

LATAM Airlines Cargo Expands South America Shipping Options

This article provides a detailed overview of LATAM Airlines Group's air cargo services, highlighting its advantages, cargo tracking methods, hub airports, and key considerations for selection. It also explores LATAM's sustainability efforts and offers information on other airline code lookup tools. The aim is to provide international freight practitioners with a practical reference guide for understanding and utilizing LATAM's cargo solutions. This includes insights into their network, specific services offered, and how they contribute to a more sustainable air cargo industry.

08/22/2025 Airlines
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Mastering Ocean Freight Logistics An Analysis of the Relationship Between Freight Forwarders and Carriers

Mastering Ocean Freight Logistics An Analysis of the Relationship Between Freight Forwarders and Carriers

This article delves into the key roles and functions within international ocean logistics, revealing the complex relationship between freight forwarders and carriers. Through explanations of specialized terminology and analyses of various segments, it aids readers in understanding the unique challenges and opportunities presented by the ocean shipping process.

07/23/2025 Logistics
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Rio Verde Airport Emerges As Key Brazilian Air Cargo Hub

Rio Verde Airport Emerges As Key Brazilian Air Cargo Hub

Rio Verde Airport (RVD) is a crucial air transport hub in Goiás, Brazil. This article details the airport's essential information, customs clearance requirements, and recommends using the West Coast Cargo's three-letter code lookup system for optimized air freight operations. Furthermore, the article explores RVD airport's future development prospects, emphasizing its significant role within the Brazilian air transport network. Utilizing the three-letter code system can greatly simplify the process of tracking and managing shipments through RVD, ensuring efficient and reliable air cargo services.

09/29/2025 Airport Codes
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Nashville Airport Expands Global Cargo Efficiency

Nashville Airport Expands Global Cargo Efficiency

This article provides an in-depth analysis of Nashville International Airport (BNA) as an efficient air freight hub, highlighting its strategic location, efficient customs clearance services, comprehensive cargo facilities, and extensive route network. It also introduces the powerful tools and services offered by West Coast Air Cargo, such as three-letter code lookup and air cargo tracking, helping businesses gain a competitive edge in global trade. BNA's commitment to streamlined operations and modern infrastructure makes it a key player in the air cargo industry.

09/29/2025 Airport Codes
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Guide to Avoiding Trucking Dry Run Fees

Guide to Avoiding Trucking Dry Run Fees

This article delves into the issue of “deadhead fees” in trucking, detailing the reasons for their occurrence and their impact on international trade. It offers practical strategies for avoiding deadhead fees, including advance planning, accurate information provision, selection of reliable carriers, and real-time cargo tracking. Furthermore, it outlines how to properly handle deadhead fees, helping businesses effectively control logistics costs and enhance competitiveness. By understanding and mitigating deadhead fees, companies can optimize their supply chains and improve overall profitability within the freight transportation sector.

01/05/2026 Logistics Encyclopedia
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US Air Freight Enhances Crossborder Efficiency

US Air Freight Enhances Crossborder Efficiency

This article analyzes how the air freight service in the United States achieves high efficiency in cross-border transport through effective integration of air transportation and last-mile delivery, intelligent processing of customs clearance, dynamic routing algorithms, and comprehensive data management across the entire supply chain.

08/04/2025 Logistics Encyclopedia
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