Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon's Brand Analytics has been upgraded with the introduction of ASIN View, empowering sellers to precisely target listing keywords, optimize ad campaigns, and boost organic traffic conversion. This feature allows independent analysis of keyword impact on different ASINs, measurement of 'clicks without conversion' keywords, expansion of listing traffic keywords, and negation of ineffective keywords. This enables refined operations, ultimately leading to increased sales and improved performance on the Amazon platform. It provides granular insights for better decision-making and enhanced campaign effectiveness.

01/06/2026 Logistics Industry Insights
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Influencer Marketing Drives Brand Growth Study Shows

Influencer Marketing Drives Brand Growth Study Shows

This article delves into the underlying logic of influencer marketing, providing brands with a practical and comprehensive guide to stand out in a competitive market. It covers the value of influencer marketing, collaboration models between brands and influencers, marketing strategy development and execution, future trends, and risk management. The aim is to help brands better leverage influencer marketing to achieve growth. This includes understanding the nuances of influencer selection, campaign management, and performance measurement to maximize ROI and build lasting brand awareness.

01/05/2026 Logistics Industry Insights
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WCO Unveils Datadriven Framework for Crossborder Ecommerce Risks

WCO Unveils Datadriven Framework for Crossborder Ecommerce Risks

This paper provides an in-depth interpretation of the World Customs Organization (WCO) Cross-Border E-Commerce Framework of Standards, analyzing its core principles and implementation strategies to help businesses and government agencies grasp the new opportunities and challenges of cross-border e-commerce. The framework covers advance electronic data, risk management, facilitation, taxation, security, cooperation, public awareness, measurement and analysis, and technology application. It aims to promote the development of cross-border e-commerce while ensuring security and compliance.

01/16/2026 Customs Knowledge
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FMCSA Proposes Stricter Safety Rules for Highrisk Carriers

FMCSA Proposes Stricter Safety Rules for Highrisk Carriers

The Federal Motor Carrier Safety Administration (FMCSA) proposes revisions to the Safety Measurement System (SMS) to more accurately identify high-risk carriers and incentivize improved safety practices. The proposed changes involve restructuring safety categories, optimizing violation groupings, simplifying weight calculations, and adjusting intervention thresholds. A public comment period is open, and industry experts are urging the agency to ensure data is used reasonably and to avoid repeating past shortcomings. The goal is to enhance safety oversight and reduce road accidents.

01/15/2026 Logistics
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Seven Datadriven Strategies for Efficient Lastmile Delivery

Seven Datadriven Strategies for Efficient Lastmile Delivery

This paper, from the perspective of a data analyst, delves into seven key elements for successful last-mile logistics startups: strategic focus, customer insight, performance measurement, technology enablement, crisis management, financial reserves, and humanistic care. It emphasizes the crucial role of data-driven approaches in lean operations, improving service quality, and gaining a competitive edge. Providing practical guidance for logistics entrepreneurs, the analysis highlights how data insights can optimize delivery routes, predict demand, and enhance overall efficiency in the challenging last-mile landscape.

01/19/2026 Logistics Industry Insights
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28mm Steel Rebar Weight Calculations Crucial for Construction

28mm Steel Rebar Weight Calculations Crucial for Construction

This article provides a detailed analysis of the weight calculation method for φ28 rebar per meter, commonly used in the construction industry. It emphasizes the difference between theoretical calculation and practical application, and offers weight references for other common rebar sizes. The importance of actual measurement is also highlighted, aiming to help construction professionals more accurately control material costs and ensure project quality. This knowledge is crucial for effective engineering budgeting and minimizing discrepancies between estimated and actual material consumption.

01/19/2026 Logistics Encyclopedia
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WCO Committee Outlines Global Customs Modernization Strategy

WCO Committee Outlines Global Customs Modernization Strategy

The 209th/210th sessions of the WCO Permanent Technical Committee focused on the future development of customs, discussing key issues such as e-commerce, information technology, performance measurement, and customs-business partnerships. The meetings aimed to address the challenges posed by emerging technologies and changes in the global trade landscape, building a more efficient, secure, and convenient global trading environment. Discussions centered on how customs administrations can leverage innovation and collaboration to streamline processes and enhance security in the face of evolving trade patterns.

12/30/2025 Customs Knowledge
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Amazon Attribution Tool Boosts Seller Sales Growth

Amazon Attribution Tool Boosts Seller Sales Growth

Amazon Attribution is a powerful tool that helps sellers track the performance of their off-Amazon advertising, optimize marketing strategies, and improve conversion rates. It allows for precise measurement of ad effectiveness, insights into audience behavior, and ultimately increased return on investment. This article provides a detailed introduction to Amazon Attribution's definition, benefits, usage methods, and the latest updates, empowering sellers to achieve greater success in the Amazon marketplace. It focuses on how to leverage data-driven insights to refine campaigns and maximize advertising ROI.

01/06/2026 Logistics Encyclopedia
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Gambia Revenue Authority Adopts WCO Trade Facilitation Tool

Gambia Revenue Authority Adopts WCO Trade Facilitation Tool

The Gambia Revenue Authority (GRA) is collaborating with the World Customs Organization (WCO) to enhance trade facilitation capabilities through the WCO's Performance Measurement Mechanism (PMM). This initiative aims to assess customs performance, optimize operations, and promote economic development. The GRA is focusing on measures such as the Authorized Economic Operator (AEO) program and Coordinated Border Management (CBM) to align with the WTO's Trade Facilitation Agreement and provide a model for other developing countries. The PMM will help identify areas for improvement and track progress towards achieving trade facilitation goals.

12/30/2025 Customs Knowledge
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Ankangs Largeitem Shipping Challenges A Logistics Guide

Ankangs Largeitem Shipping Challenges A Logistics Guide

This article uses the experience of Mr. Li, a resident of Ankang, shipping a large item as a case study. It details each step of ordering large item logistics, including logistics company selection, on-site measurement, convenient order placement, professional packaging, real-time tracking, and risk prevention. Furthermore, it explores the future development trends of large item logistics. The aim is to provide readers with a practical shipping guide for large item logistics, enabling them to navigate the process effectively and ensure safe and efficient delivery of their goods.

12/30/2025 Logistics Encyclopedia
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