Study Examines Impact of Offamazon Traffic on Product Targeting

Study Examines Impact of Offamazon Traffic on Product Targeting

This article analyzes whether off-Amazon traffic disrupts product audience targeting on Amazon. The conclusion is that off-Amazon traffic is tracked by Amazon through affiliate links and does not directly affect on-site traffic or keyword rankings. Order volume is key to improving keyword rankings, so there is no need to worry too much about the negative impact of off-Amazon traffic. Choosing the right off-Amazon channels and optimizing the listing are crucial for improving conversion rates.

01/04/2026 Logistics Industry Insights
Read More
Amazon Europe Expands Seller Protection with SAFET Claims for CSBA Orders

Amazon Europe Expands Seller Protection with SAFET Claims for CSBA Orders

Amazon Europe introduces SAFE-T claims for CSBA (Customer Service by Amazon) orders, allowing sellers to dispute refunds initiated by Amazon, particularly when issues arise with returns. Sellers can submit claims for situations like returned items not being in their original condition. Amazon will evaluate the claims and issue refunds according to its policies. This initiative aims to enhance refund protection for sellers and reduce potential losses associated with CSBA orders and problematic returns.

01/06/2026 Logistics
Read More
Amazon Sellers Urged to Protect Brands from Listing Hijacking

Amazon Sellers Urged to Protect Brands from Listing Hijacking

This article delves into brand security threats faced by Amazon sellers, such as listing hijacking and copyright infringement, offering comprehensive strategies including sending warning letters, filing complaints with Amazon, and seeking legal assistance. It emphasizes the importance of brand protection, recommending sellers establish a robust security framework by registering trademarks and joining Amazon Brand Registry to safeguard their rights. Proactive measures are crucial for maintaining a secure and thriving presence on the Amazon marketplace.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Sellers Guide to Avoiding Inventory Splitting Cutting Costs

Amazon Sellers Guide to Avoiding Inventory Splitting Cutting Costs

Amazon's FBA Inventory Placement (Multiple Destination Plan) can lead to inventory splitting and increased upfront shipping costs. This paper analyzes the pros and cons of the plan, providing methods for opting out and other strategies to avoid inventory splitting. These strategies include adjusting shipment quantities, optimizing product dimensions, and selecting partner carriers. The aim is to help sellers reduce logistics costs and improve operational efficiency within the FBA program.

01/04/2026 Logistics
Read More
New Train Model Enhances Warehouse Efficiency

New Train Model Enhances Warehouse Efficiency

The train-based picking model, an innovative approach to order fulfillment, enhances efficiency by having one individual manage multiple compartments, addressing bottlenecks found in traditional picking methods. This model emphasizes pull-based operations to improve warehouse management efficiency, making it a worthy reference for more companies.

08/07/2025 Warehousing
Read More
Autostore Hits 300 North American Warehouse Robotics Installations

Autostore Hits 300 North American Warehouse Robotics Installations

AutoStore surpasses 300 installations in North America, enhancing order fulfillment efficiency. The company has appointed Mike Dickson as President of the Americas to accelerate regional growth. This expansion signifies AutoStore's commitment to providing cutting-edge automated solutions for warehouses and logistics operations in the region. The increased presence aims to optimize supply chains and improve overall performance for businesses seeking efficient and scalable order fulfillment capabilities.

01/06/2026 Logistics Industry Insights
Read More
Amazon Inspire Boosts Brand Engagement and Sales

Amazon Inspire Boosts Brand Engagement and Sales

Amazon Inspire is a TikTok-like feed of short videos and images integrated within the Amazon shopping app. Sellers can increase product visibility on Inspire, boost brand awareness, and improve conversion rates by optimizing product listings, encouraging customer reviews, collaborating with influencers, and actively using Amazon Posts. Leveraging these strategies can help sellers effectively utilize Amazon Inspire to drive traffic and sales.

12/29/2025 Logistics Industry Insights
Read More
Amazon Sellers Luxury Car Reveals Ecommerce Success

Amazon Sellers Luxury Car Reveals Ecommerce Success

This article reveals the 'unconventional' operational strategy of a seller who achieved success on Amazon by selling data cables. He prioritized off-Amazon promotion over on-Amazon optimization, achieving listing ranking improvement and sales growth through precise off-Amazon channels and an aggressive pricing strategy. This case highlights the importance of thinking beyond Amazon's internal ecosystem and building a closed-loop traffic system encompassing both on and off-Amazon sources. It provides Amazon sellers with a fresh perspective on operational approaches, emphasizing external traffic generation and strategic pricing for rapid growth.

01/04/2026 Logistics Industry Insights
Read More
Material Handling Industry Adapts to Pandemic Embraces Microfulfillment

Material Handling Industry Adapts to Pandemic Embraces Microfulfillment

On the first day of ProMatDX, industry experts noted that the pandemic has accelerated the transformation of the material handling industry, with surging demand creating supply chain pressure. MRO service demand is rising, and micro-fulfillment is emerging as a new growth area. Robotics technology is evolving from individual products to comprehensive solutions, with mobile solutions like AMRs potentially replacing traditional conveyors. Experts will also lead a discussion on micro-fulfillment.

01/19/2026 Logistics Industry Insights
Read More