Amazon Sellers Guide to Offplatform Promotion Strategies

Amazon Sellers Guide to Offplatform Promotion Strategies

Off-Amazon promotion is an effective way to boost Amazon sales, but requires thorough preparation. This article details six key aspects to consider before launching an off-Amazon campaign: product-market fit assessment, product lifecycle positioning, goal setting, promotional strategy development, channel selection, and communication with service providers. By addressing these areas, sellers can effectively drive targeted traffic and create bestselling products. Careful planning ensures a higher return on investment and maximizes the potential for success in the competitive Amazon marketplace.

01/04/2026 Logistics
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Amazon Seller Training Course Aims to Boost Crossborder Ecommerce

Amazon Seller Training Course Aims to Boost Crossborder Ecommerce

This comprehensive Amazon operations course by Kuajing Daoge is designed for beginners, providing a systematic learning experience. It covers essential aspects like product selection, operations, listing optimization, and advertising, focusing on practical skills to enhance operational capabilities. The course explains Amazon operations in an accessible manner, suitable for new sellers, part-timers, e-commerce transitioners, and Amazon operation team members seeking to improve their skills. It emphasizes hands-on practice and provides a solid foundation for success on the Amazon platform.

01/05/2026 Logistics Encyclopedia
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Mpns Enhance Amazon Listings for Manufacturers

Mpns Enhance Amazon Listings for Manufacturers

Manufacturer Part Number (MPN) is a unique code assigned by the product manufacturer to precisely identify a specific part or product. Adding accurate MPN information to your Amazon listings can significantly improve product visibility, conversion rates, and reduce returns, ultimately boosting your Amazon sales performance. This article provides an in-depth analysis of the definition and role of MPN, and how to leverage it to significantly improve your Amazon sales results. It covers best practices for finding and using MPNs effectively on Amazon.

01/05/2026 Logistics Encyclopedia
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Warehouse Automation Trends Highlighted at MMH Virtual Summit

Warehouse Automation Trends Highlighted at MMH Virtual Summit

A virtual summit hosted by Modern Materials Handling magazine focused on order fulfillment trends such as warehouse automation and robotics, aiming to help companies address the challenges posed by e-commerce growth. The summit brought together industry experts to discuss key areas including automation, software, and mobile technologies. The goal was to empower businesses to build core competencies and achieve sustainable development in the face of evolving market demands.

01/19/2026 Logistics Industry Insights
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Amazon Sellers Optimize Ad Strategies for Competing Keywords

Amazon Sellers Optimize Ad Strategies for Competing Keywords

This article delves into the question of whether running multiple ad campaigns targeting the same keyword on Amazon will lead to internal competition for traffic. By analyzing Amazon's advertising logic, key factors influencing ad performance, and official Amazon feedback, the article provides sellers with more effective advertising strategies. The aim is to help sellers achieve sustained sales growth by optimizing their keyword targeting and overall advertising approach within the Amazon marketplace. It offers insights into avoiding cannibalization and maximizing ROI.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Gain Edge with Sifs Crossborder Traffic Analytics

Amazon Sellers Gain Edge with Sifs Crossborder Traffic Analytics

SIF is a traffic analysis tool developed by Gonglan Network, helping cross-border e-commerce sellers optimize Amazon internal traffic, improve Listing and advertising performance, and achieve precise marketing and efficient conversion. It provides insights into customer behavior within the Amazon marketplace, enabling sellers to identify high-potential keywords, optimize product listings for better visibility, and refine advertising campaigns for maximum ROI. By leveraging SIF's data-driven insights, sellers can make informed decisions to drive sales and grow their business on Amazon.

01/04/2026 Logistics Encyclopedia
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Amazon Japan Offers Sellers Double Points to Drive Sales

Amazon Japan Offers Sellers Double Points to Drive Sales

Amazon Japan is launching a Double Points Week promotion, offering sellers an opportunity to boost product visibility and sales. Sellers must ensure at least 80% of their products are purchasable and offer at least 1% in points by February 16th. During the event, Amazon will match the points offered by sellers to buyers. Sellers should register promptly and optimize product listings to maximize the benefits of the promotion. This is a great chance to increase sales and attract more customers on Amazon Japan.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Face Rising Counterfeits Brand Protection Guide

Amazon Sellers Face Rising Counterfeits Brand Protection Guide

This article provides a detailed guide for Amazon sellers, especially those with Brand Registry, on how to combat listing hijacking. It covers methods for identifying hijackers, step-by-step instructions for reporting trademark infringement through the Amazon Brand Registry system, sample complaint templates, and preventative measures. The aim is to empower sellers to efficiently and cost-effectively protect their brand and rights on the Amazon marketplace.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Boost Growth with Datadriven Strategies

Amazon Sellers Boost Growth with Datadriven Strategies

Data-driven strategies are crucial for successful Amazon operations. By collecting, filtering, classifying, recording, and analyzing operational data, sellers can refine their strategies, optimize listings, advertising campaigns, and customer service. This data-driven approach is a continuous cycle of testing and improvement, ultimately leading to sustained growth for Amazon stores. Utilizing data insights allows for informed decision-making, maximizing efficiency and profitability within the competitive Amazon marketplace.

12/29/2025 Logistics Industry Insights
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Save Mart Opens Robotpowered Microfulfillment Center with Fulfil

Save Mart Opens Robotpowered Microfulfillment Center with Fulfil

Save Mart partners with Fulfil Solutions to launch a robotic automation fulfillment center for fresh food e-commerce in California. This initiative optimizes their Lucky Now same-day delivery service, aiming to improve efficiency and reduce costs. The automation will streamline order processing and fulfillment, allowing for faster and more reliable delivery of fresh produce and groceries to customers. This move highlights the growing trend of using robotics to enhance the online grocery shopping experience and meet the increasing demand for quick and convenient delivery options.

11/03/2025 Logistics
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