Many online merchants have experienced the frustration of seeing well-planned promotional campaigns undermined by logistical failures. As Lazada's 8th anniversary sale concludes, sellers now face their most critical challenge - ensuring efficient and accurate order fulfillment, which directly impacts store reputation and future sales performance.
During major sales events, Lazada enforces strict fulfillment timelines with Ship on Time (SOT) as the key performance metric. Maintaining an SOT rate of 95% or higher is mandatory to prevent order cancellations and maintain positive customer experiences. Only orders successfully scanned into the system within the designated timeframe qualify as on-time fulfillment.
Critical Strategies for Maintaining SOT Compliance
- Adhere strictly to cutoff times: Merchants must monitor each order's latest processing deadline, which represents the final opportunity to avoid cancellation. Note that "processing" refers to completed package scanning at distribution centers, not merely shipping label creation.
- Allow sufficient processing buffers: Avoid delivering shipments precisely at cutoff times. Distribution centers require processing time for scanning, so merchants should deliver packages at least half a day before deadlines to ensure proper scanning.
- Streamline internal logistics: Optimize packaging workflows to minimize delays and ensure timely delivery to distribution centers.
- Monitor platform updates: Stay informed about logistics policy changes through official Lazada communications to prevent shipping disruptions.
Practical Techniques to Prevent Order Cancellations
- Utilize bulk processing tools: Leverage platform-provided batch processing features to manage orders efficiently and reduce human error.
- Maintain logistics partner communication: Regularly coordinate with shipping providers to ensure smooth delivery to distribution centers.
- Track SOT metrics: Consistently monitor store performance indicators to identify and resolve potential issues proactively.
Effective order fulfillment during major sales events remains paramount for e-commerce success. Merchants who rigorously follow platform logistics requirements, maintain high SOT rates, and prevent cancellations will deliver superior customer experiences while establishing stronger foundations for future sales growth.