Amazon Allows Offplatform Traffic for DTC Brands

Amazon Allows Offplatform Traffic for DTC Brands

Amazon's opening of off-Amazon traffic presents new growth opportunities for DTC brands. Through the "Buy with Prime" service, brands can direct Amazon traffic to their own websites, boosting brand awareness and sales. While challenges remain in the process, more direct and efficient traffic generation methods are expected in the future. This move by Amazon aims to create a DTC brand aggregation platform, providing consumers with a wider range of shopping choices and a more convenient experience. This initiative allows brands to leverage Amazon's reach while building their own brand presence.

12/31/2025 Logistics Industry Insights
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Amazon Seller Affiliate Program Boosts Offsite Traffic

Amazon Seller Affiliate Program Boosts Offsite Traffic

Amazon Affiliate is not directly applicable for Amazon sellers, but its model can be used for off-site promotion. Independent websites can build their own affiliate systems to enhance brand awareness and boost sales. By creating a dedicated affiliate program, businesses can incentivize partners to drive traffic and conversions, expanding their reach beyond the Amazon marketplace. This strategy fosters a mutually beneficial relationship, rewarding affiliates for their contributions while simultaneously increasing the brand's visibility and revenue. Building a strong affiliate network is crucial for long-term growth and sustainability.

12/29/2025 Logistics Industry Insights
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Tidot Amazon Ads Partner on Aidriven Global Brand Growth

Tidot Amazon Ads Partner on Aidriven Global Brand Growth

Titan Technology showcased at the Amazon Ads 2025 Partner Summit, deepening collaboration with Amazon Ads. Focusing on the application of AI technology in marketing, both parties are committed to building a smarter, more efficient, and sustainable full-funnel growth system for Chinese brands going global. This partnership aims to empower brands to achieve sustainable growth in the global market by leveraging AI-driven solutions and optimizing their Amazon advertising strategies. The collaboration will focus on providing comprehensive support and resources to help brands navigate the complexities of international expansion.

12/23/2025 Logistics Industry Insights
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Amazons Logistics Growth Tests 3PL Partnerships

Amazons Logistics Growth Tests 3PL Partnerships

Amazon's increasing focus on its own logistics operations has raised concerns about its relationship with Third-Party Logistics (3PL) providers. Driven by revenue growth and rising logistics costs, Amazon is seeking more efficient logistics solutions. Through building its own logistics network and technological innovation, Amazon is reshaping the logistics landscape. Experts believe that Amazon and 3PL companies will maintain a competitive and cooperative relationship in the long term, jointly building a more efficient and intelligent logistics ecosystem. Amazon's strategy will likely impact the future of supply chain management.

01/28/2026 Logistics Industry Insights
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Guide to Maximizing Sales with Amazon Brand Registry

Guide to Maximizing Sales with Amazon Brand Registry

This article delves into 8 hidden features of Amazon Brand Registry, including A+ Content, Amazon Stores, Amazon Posts, Sponsored Brands ads, Vine Program, Product Videos, Virtual Bundles, and Subscribe & Save. It guides you on how to leverage these features for brand marketing and ultimately boost your sales performance on Amazon. Master these tools to unlock the full potential of your brand and drive significant revenue growth within the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Amazon Terminates FBA Labeling Service Sellers Urged to Adapt

Amazon Terminates FBA Labeling Service Sellers Urged to Adapt

Amazon will discontinue FBA prep and labeling services within the US in 2026, requiring sellers to prepare in advance. This article analyzes the challenges posed by the new regulations and offers strategies for adaptation. These include assessing operational status, optimizing packaging processes, selecting third-party service providers, utilizing Amazon resources, and planning ahead. By proactively addressing these changes, sellers can successfully transition and turn challenges into opportunities. Proper preparation is key to navigating the evolving FBA landscape.

11/03/2025 Logistics
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Amazon Sellers Warned of Common Pitfalls

Amazon Sellers Warned of Common Pitfalls

This article reveals the three most common pitfalls for Amazon sellers: KYC verification issues caused by purchasing accounts, account association risks, and fund security concerns. It delves into the potential risks associated with these problems and provides practical solutions to help sellers avoid these pitfalls, achieve compliant operations, and ensure long-term profitability. The article aims to guide sellers towards a safer and more sustainable business model on the Amazon platform by highlighting crucial compliance aspects and preventative measures.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with Advanced Product Targeting

Amazon Sellers Boost Sales with Advanced Product Targeting

This article delves into the logic and strategies of Amazon product targeting, with a focus on the art of marketing strongly complementary products. By providing a detailed explanation of product targeting's definition, types, ad placements, applicable scenarios, and strategies, this guide offers practical operational advice for sellers. It aims to help them achieve performance growth on the Amazon platform by effectively leveraging product targeting and cross-selling complementary items to maximize sales potential and customer engagement.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Targeted Keyword Strategies

Amazon Sellers Gain Edge with Targeted Keyword Strategies

Struggling with keyword research for Amazon variation products? Cerebro's "Exclude Variations" feature offers a solution by precisely targeting keywords for individual child ASINs. This allows for more focused and effective marketing campaigns, saving time and resources. By isolating the performance of each variation, you can identify high-performing keywords specific to each product, leading to improved visibility and increased sales. Optimize your Amazon listings and boost your marketing ROI with this targeted approach to keyword research.

01/05/2026 Logistics Encyclopedia
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