Amazon Sellers Boost Sales with ASIN Matrix Ad Strategies

Amazon Sellers Boost Sales with ASIN Matrix Ad Strategies

This article provides an in-depth analysis of the Amazon ASIN matrix, tailored for sellers to develop refined advertising strategies based on the product lifecycle. By categorizing ASINs into Rising Stars, Mainstays, Potentials, and Long Tails, it offers customized advertising solutions. The article also introduces official Amazon advertising diagnostic tools to help sellers improve advertising effectiveness and create best-selling products. This approach allows for targeted campaigns and optimized ad spend, leading to increased sales and overall success on the Amazon platform.

12/29/2025 Logistics Industry Insights
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ISO TC 323 Sets Global Standards for Circular Economy

ISO TC 323 Sets Global Standards for Circular Economy

ISO TC 323 is dedicated to circular economy standardization, addressing challenges and developing frameworks, guidance, and tools to promote sustainable development. The committee aims to provide globally relevant standards that enable organizations to implement circular economy principles effectively. This includes defining key terms, establishing performance metrics, and outlining best practices for resource management, waste reduction, and product lifecycle extension. By fostering a common understanding and approach, ISO TC 323 contributes to a more resource-efficient and environmentally responsible global economy.

01/16/2026 Logistics Encyclopedia
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Bamboo Rose AI Enhances Retail Product Development

Bamboo Rose AI Enhances Retail Product Development

Bamboo Rose will showcase the "Decision Intelligence" capabilities of its AI-native TotalPLM™ platform at NRF 2026. Leveraging AI-powered workflows and an Agent-first architecture, the platform helps retailers and brands optimize product development and supply chains. This reduces manual intervention, accelerates product launches, and improves sales and profit margins, ultimately enabling them to gain a competitive edge. The platform aims to streamline processes and provide intelligent insights for better decision-making throughout the product lifecycle, from concept to consumer.

01/28/2026 Logistics Industry Insights
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The Importance of Inspection for Exported Products and Detailed Procedures

The Importance of Inspection for Exported Products and Detailed Procedures

In foreign trade exports, whether a product requires inspection depends on the customs HS code and supervision conditions, which commonly include A, B, and AB categories. The inspection process involves acceptance of applications, sampling, inspection, and certificate issuance. Required documents for inspection include foreign trade contracts and letters of credit, among others. Companies must understand these requirements to ensure smooth customs clearance.

07/17/2025 Logistics Encyclopedia
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Core Functions and Services of International Freight Forwarding

Core Functions and Services of International Freight Forwarding

International freight forwarding plays a crucial role in global logistics, mainly representing shippers and consignees while assisting in various stages of cargo transportation. Services include selecting transportation methods, booking cargo, handling bills of lading, customs clearance, payment processing, and real-time notifications. Additionally, forwarders perform multimodal transport functions and offer value-added services such as cargo supervision and special goods transportation.

07/18/2025 Logistics Encyclopedia
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Freight Industry Updates Key Terms Amid New Safety Regulations

Freight Industry Updates Key Terms Amid New Safety Regulations

This article explains common terms in freight forwarding logistics, such as 'single release,' 'single drag,' 'double drag,' and 'shared container,' along with the reasons behind new regulations. The new policy encourages the use of 'single release' for small containers exceeding 10 tons to address strict overload supervision and ensure transport safety. Understanding these terms facilitates better communication and operations within freight forwarding logistics.

07/28/2025 Logistics Encyclopedia
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Exporters Urged to Use Correct HS Code for Infrared Thermometers

Exporters Urged to Use Correct HS Code for Infrared Thermometers

Understanding the HS code for infrared temperature measurement devices is crucial for export. The HS code for this device is 9031809090, and detailed declaration elements, including product name and purpose, must be provided. The statutory first unit is 'set', and the export tax rebate rate is 17%. There are no specific customs supervision and inspection requirements. Mastering this information facilitates smooth exporting.

07/28/2025 Customs Knowledge
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Strategies to Cut Container Shipping Costs and Improve Unloading

Strategies to Cut Container Shipping Costs and Improve Unloading

This article presents the mainline transport and unloading methods in full container transportation, focusing on the characteristics and costs of on-site unloading and placement unloading. By deeply analyzing these two unloading strategies and their applicable scenarios, it aids readers in planning logistics solutions effectively, thereby enhancing transport efficiency and cost-effectiveness.

08/06/2025 Logistics Encyclopedia
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Chinese Brands Expand in North America Via DTC Marketing

Chinese Brands Expand in North America Via DTC Marketing

Qiro Marketing specializes in providing full-funnel marketing services in the North American market for Chinese DTC brands. Through market research, data analysis, and customized strategies, we help brands accurately position themselves, overcome market barriers, and build brand loyalty, achieving sustainable growth. Our goal is to empower Chinese brands to go global.

01/20/2026 Logistics Industry Insights
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Supply Chain Visibility Boosts Efficiency and Resilience

Supply Chain Visibility Boosts Efficiency and Resilience

Supply chain visibility is crucial for businesses to improve efficiency, reduce costs, and enhance competitiveness. This paper delves into the challenges of implementing visibility, emphasizing the importance of clear definition, leadership, technology enablement, and full supply chain collaboration. It provides a comprehensive solution for businesses to build an efficient and transparent supply chain.

01/29/2026 Logistics Industry Insights
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