Crossborder Ecommerce Debunking Social Media Success Myths

Crossborder Ecommerce Debunking Social Media Success Myths

This article reveals the truth about overseas social media operations, debunking the myth of "organic traffic." It emphasizes that the core value of overseas social media lies in leveraging resources, rather than simply converting traffic. Founder IP is key to low-cost, high-efficiency ad scaling, even without the founder appearing on camera. Partnering with local teams to produce high-converting creatives is crucial. The article also shares four steps for converting organic social media videos into high-converting ads and highlights the importance of mastering AI tools for optimal results.

Guide to Avoiding Misleading User Data in Business Growth

Guide to Avoiding Misleading User Data in Business Growth

This article reveals common pitfalls of "pseudo-insight" in user insight, emphasizing that competitive analysis is not equivalent to user insight. It outlines ten common misconceptions and four execution biases, delving into the fundamental laws of user behavior and mindset. Finally, it proposes key strategies for transitioning from traditional insight methods to genuine insight, highlighting the importance of building internal user insight capabilities. The aim is to help businesses construct effective user insight systems that drive growth by understanding real user needs and motivations, rather than relying on superficial observations.

US Truck Tonnage Declines in May Signaling Freight Slowdown

US Truck Tonnage Declines in May Signaling Freight Slowdown

The American Trucking Associations reported a slight decrease of 0.7% in the For-Hire Truck Tonnage Index for May, but an increase of 3.7% year-over-year. Despite short-term fluctuations, the overall tonnage remains higher than the same period last year. Gasoline demand and retail inventory rebuilding are supporting factors, but driver shortages remain a challenge. Close attention should be paid to macroeconomic conditions, industry data, and policy changes to strengthen risk management and explore new business models. This highlights the ongoing complexities and potential opportunities within the trucking sector.

01/28/2026 Logistics
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UK Targets Ebay Sellers with Overseas Warehouse Tax Crackdown

UK Targets Ebay Sellers with Overseas Warehouse Tax Crackdown

HMRC (Her Majesty's Revenue and Customs) is strengthening tax supervision on e-commerce, with overseas warehouse data being integrated with the tax authority. eBay sellers face stricter tax compliance challenges. Overseas warehouses are required to register and disclose customer information, VAT numbers, and product details. Sellers should register for a VAT number, standardize declarations, choose compliant overseas warehouses, and seek professional tax advice to proactively address the trend of tax transparency. Failing to comply can lead to penalties and business disruption. Ensuring compliance is now more crucial than ever for UK e-commerce businesses.

US Trucking Demand Outweighs Driver English Proficiency Rules

US Trucking Demand Outweighs Driver English Proficiency Rules

Despite increased scrutiny of truckers' English proficiency by the US government, data suggests a limited impact on overall capacity, with no significant fluctuations in trucking rates. Pre-tariff demand and the supply-demand dynamic remain the primary market drivers. The long-term effects of English proficiency enforcement require further observation. While concerns existed about potential capacity reductions and subsequent price increases, these have not materialized in the short term. The market appears to be more influenced by broader economic factors and trade policies than by the stricter language requirements.

US Rail Freight Intermodal Rises As Traditional Cargo Falls

US Rail Freight Intermodal Rises As Traditional Cargo Falls

According to the Association of American Railroads, U.S. rail traffic showed a mixed picture for the week ending February 15th. Traditional carload traffic decreased by 4.8% year-over-year, dragged down by coal, metals, and chemicals. Intermodal traffic, however, increased by 7.0% year-over-year, although slightly lower than the previous two weeks. Cumulative data for the first eight weeks shows a 0.7% decrease in carload traffic and a 9.3% increase in intermodal traffic. The reshaping of global supply chains and the growth of e-commerce are key drivers of intermodal growth.

02/04/2026 Logistics
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STB Chair Urges Railroads to Focus on Service Not Profits

STB Chair Urges Railroads to Focus on Service Not Profits

U.S. Surface Transportation Board Member Robert Primus, at the NEARS conference, emphasized the urgent need to improve rail service levels. He pointed to prioritizing operating ratio (PSR), problems with PSR implementation, labor shortages, and insufficient investment benefit assessments as key contributing factors. From a data analyst's perspective, this article proposes solutions including quantitative assessment, PSR optimization, addressing labor issues, and evaluating investment benefits. The aim is to reshape rail service and enhance its competitiveness by focusing on service quality and long-term sustainability rather than solely on short-term cost reduction.

Highprofit Export Industries Key Strategies for Growth

Highprofit Export Industries Key Strategies for Growth

High-profit foreign trade relies not only on diligence but also on selecting industries focused on "customer profitability." This article analyzes high-yield foreign trade strategies, using the new energy industry as an example, explaining how to achieve profit growth through market insight and business model innovation. It emphasizes serving "external value purchasers" by providing solutions rather than just products, which is a breakthrough point for new energy foreign trade. Policy support, market demand, and technological innovation bring opportunities, while technical barriers, certification standards, and fierce competition pose challenges.

North American Class 8 Truck Orders Drop Amid Market Correction

North American Class 8 Truck Orders Drop Amid Market Correction

North American Class 8 truck orders declined in March, with data from ACT Research and FTR Associates showing figures lower than both February and the same period last year. Key factors contributing to this downturn include inventory backlog, rising prices, high diesel costs, and declining freight volumes. Industry experts maintain a cautiously optimistic outlook, anticipating market growth driven by economic recovery. However, they also caution against potential risks such as economic recession, fluctuating fuel prices, and evolving regulations. The overall market sentiment reflects uncertainty amidst potential for future growth.

02/04/2026 Logistics
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Steel Coil Loading Guide Aims to Prevent Shipping Damage

Steel Coil Loading Guide Aims to Prevent Shipping Damage

This article provides a detailed interpretation of the seven key steps for loading coil steel into containers, including the use of dunnage, lateral securing, end coil treatment, wire rope lashing, front and rear wooden supports, full container door display, and single-side door closure display. Through illustrated instructions, it aims to help readers avoid potential risks and ensure the safe transportation of goods. It emphasizes best practices for securing coil steel within containers to prevent shifting and damage during transit, ultimately contributing to cargo security and efficient container shipping.