Facebook Shifts Ad Strategy to Broad Audiences for Growth

Facebook Shifts Ad Strategy to Broad Audiences for Growth

This article delves into Facebook ad targeting strategies, revealing that broad audience targeting is crucial for stable growth. It analyzes the limitations of traditional interest-based targeting and highlights the advantages of broad audiences. The article offers recommendations for optimizing creative assets, focusing on user experience, and conducting data analysis. By embracing broad targeting, businesses can fully leverage the power of Facebook ads and achieve sustainable business growth. The key is to understand the platform's algorithm and allow it to find the right users within a larger pool.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Face Stricter Insurance and Risk Rules

Amazon Sellers Face Stricter Insurance and Risk Rules

This article provides an in-depth analysis of Amazon cross-border e-commerce seller insurance, covering its definition, importance, and basic requirements (Commercial General Liability Insurance, General Liability Insurance, First-Party Insurance), third-party seller insurance, and FBA inventory insurance. It also details how to choose suitable insurance, purchase steps, and the process of uploading proof of insurance. The aim is to help sellers fully understand Amazon's insurance policies, reduce operational risks, protect their rights, and achieve compliant operations. This ensures sellers are well-informed and prepared for potential liabilities within the Amazon marketplace.

12/31/2025 Logistics Encyclopedia
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Global Air Freight Industry Faces Challenges Amid Rising Demand

Global Air Freight Industry Faces Challenges Amid Rising Demand

This article provides an in-depth analysis of the entire international air freight process, covering key stages such as pre-shipment preparation, quotation and booking, cargo warehousing, customs clearance and inspection, main transportation, destination port clearance, and final delivery. It details the operational points and precautions of each stage, aiming to help readers fully understand the operation mechanism of international air freight and ensure the safe and efficient delivery of goods. The goal is to provide a comprehensive overview of the process, from initial planning to final delivery.

01/15/2026 Logistics Encyclopedia
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UK Trade Project Enhances Efficiency in Middleincome Nations

UK Trade Project Enhances Efficiency in Middleincome Nations

The UK Foreign and Commonwealth Office-funded 'Trade Facilitation Project in Middle-Income Countries' aims to assist Brazil, India, Nigeria, the Philippines, and South Africa in better implementing the Trade Facilitation Agreement (TFA). With technical support from the World Customs Organization and the World Bank Group, the project seeks to enhance these countries' trade efficiency and competitiveness, ultimately fostering economic growth. The project focuses on capacity building and streamlining trade processes to reduce costs and delays associated with cross-border trade, enabling these nations to fully benefit from the TFA.

01/22/2026 Customs Knowledge
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Gambia Revenue Authority Boosts Project Management for Modernization

Gambia Revenue Authority Boosts Project Management for Modernization

The Gambia Revenue Authority, with support from the WCO-Sweden Cooperation Programme (OMD-MADAO), has successfully developed a project management methodology to improve the efficiency of reform and modernization projects. This methodology covers all phases of the project lifecycle and is expected to be officially approved and fully implemented in September. It aims to establish an efficient and standardized project management system within the Gambia Revenue Authority and serve as a model for other developing countries. The initiative will enhance the GRA's ability to effectively manage and execute strategic projects.

01/26/2026 Customs Knowledge
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Global Standards Tighten for Dangerous Goods Transport Compliance

Global Standards Tighten for Dangerous Goods Transport Compliance

This article provides an in-depth interpretation of the procedures and key points for reporting dangerous goods transportation accidents. It emphasizes accident classification and reporting obligations, details the reporting process and deadlines, clarifies the reporting recipients and subsequent handling, and provides a detailed explanation of each item on the reporting form. Furthermore, it proposes recommendations for building a safe transportation system, aiming to help relevant personnel fully grasp the key to compliant reporting, effectively prevent potential risks, and ensure flight safety. This guide is designed to improve understanding and compliance.

01/27/2026 Logistics Encyclopedia
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Digital Twin Supply Chains Face Customer Data Loss Risks

Digital Twin Supply Chains Face Customer Data Loss Risks

Gartner research indicates that many organizations implementing Digital Supply Chain Twins (DSCT) overlook the Digital Twin of the Customer (DToC). This can lead to missed growth opportunities and customer churn. Companies should integrate DSCT with DToC to build a customer-centric digital twin strategy. By collecting customer data, building customer profiles, and optimizing the supply chain based on customer insights, businesses can fully leverage the potential of digital twin technology and gain a competitive advantage. A holistic approach that considers both supply chain and customer perspectives is crucial for maximizing the benefits of digital twins.

01/29/2026 Logistics Industry Insights
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US Rail Strike Threatens Supply Chain Economic Disruption

US Rail Strike Threatens Supply Chain Economic Disruption

The US trucking industry warns of a devastating impact on the supply chain and significant economic losses if a rail strike occurs. While the trucking industry is willing to assist, its capacity is limited and cannot fully replace rail transport. A strike could lead to shortages of food, automobiles, and even affect the safety of drinking water. The American Trucking Associations is urging Congress to intervene and prevent a strike from causing a catastrophic impact on the economy. The potential disruption highlights the critical role of rail in the nation's supply network.

01/29/2026 Logistics Industry Insights
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Supply Chains Shift From Linear to Intelligent Networks

Supply Chains Shift From Linear to Intelligent Networks

Traditional linear supply chains are inefficient and require upgrades. Intelligent supply networks achieve comprehensive supply chain upgrades through multi-party collaboration, real-time visibility, and global optimization. Building an intelligent supply network requires attention to real-time data collection, data analysis, process automation, security infrastructure, and continuous optimization. Intelligent supply networks are a future trend, and companies need to develop strategies and establish a culture to fully leverage their advantages and win future competition. This transformation will lead to increased efficiency, responsiveness, and resilience in the face of disruptions.

01/29/2026 Logistics Industry Insights
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Tongtu ERP Enhances Amazon Vendor Central Efficiency

Tongtu ERP Enhances Amazon Vendor Central Efficiency

TongTool ERP now fully supports Amazon Vendor Central (VC) account management, providing efficient solutions for Purchase Order (PO) and Direct Fulfillment (DF) orders. It streamlines account authorization, optimizes order confirmation processes, supports online shipment, and enables automated rule settings. This helps VC sellers improve operational efficiency, reduce costs, and achieve synchronized management of VC and Seller Central (SC) accounts, allowing for comprehensive control of business data. The features aim to empower VC sellers to manage their orders effectively and gain better visibility into their overall Amazon business performance.

02/02/2026 Logistics
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