Airline Alliances Adapt to Open Skies and Market Shifts
This paper delves into airline alliances, strategic partnerships, and open skies policies within the aviation industry. It analyzes the opportunities and challenges presented by regulatory liberalization, elaborating on key strategies such as strategic cooperation, alliances, joint ventures, and frequent flyer programs. The importance of cost-benefit analysis and effective implementation of strategic partnerships is emphasized, along with the necessity of fostering positive relationships with competitors. The aim is to assist airlines in navigating intense market competition and finding avenues for survival and growth.









