Datadriven Ad Strategies Boost Restaurant Revenue

Datadriven Ad Strategies Boost Restaurant Revenue

This article analyzes common reasons for slow spending in local promotion, emphasizing its differentiated exploration mechanism compared to ByteDance Engine Ads. Targeting national and local city campaigns, it provides refined operational strategies such as increasing bids, optimizing targeting, and changing optimization goals. The aim is to help readers improve budget utilization and achieve precise customer acquisition. By understanding the nuances of local targeting and implementing these strategies, advertisers can maximize their ROI and effectively reach their desired local audience.

01/23/2026 Logistics Industry Insights
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Togos Customs Modernization Boosts Efficiency Revenue

Togos Customs Modernization Boosts Efficiency Revenue

Togo Customs has achieved significant results in tax collection, clearance efficiency, and regulatory enforcement by introducing a performance management system supported by the World Customs Organization. Tax revenue increased by 46%, clearance times were halved, and the detection rate of irregularities doubled. This experience provides a valuable lesson for other developing countries, emphasizing the importance of high-level commitment, international cooperation, and continuous improvement. It also looks forward to the application of digitalization and intelligence in customs reform.

02/02/2026 Customs Knowledge
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Comprehensive Analysis of Banjul Port The Core Hub of Maritime Transport in The Gambia

Comprehensive Analysis of Banjul Port The Core Hub of Maritime Transport in The Gambia

Banjul Port is the largest port in Gambia, equipped with modern facilities and deep-water docks, playing a crucial role in import and export activities as well as regional trade. Its advantageous geographical location offers fast and efficient services. Additionally, the city of Banjul is a region rich in culture and tourism appeal, making it a significant engine for Gambia's economy.

07/24/2025 Port Encyclopedia
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Kenya Boosts Trade Efficiency with WCO JICA Aid

Kenya Boosts Trade Efficiency with WCO JICA Aid

The World Customs Organization (WCO) and the Japan International Cooperation Agency (JICA) are jointly supporting the Kenya Revenue Authority (KRA) to enhance its risk assessment and selectivity capabilities, addressing new trade challenges in East Africa. Using a two-pronged approach combining expert discussions and practical exercises, Kenyan Customs actively participates in building a smart customs administration. This initiative aims to improve clearance efficiency, promote trade facilitation, and ultimately contribute to Kenya's economic growth.

01/05/2026 Customs Knowledge
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WCO Boosts Lesotho Customs Modernization with Audit Reform

WCO Boosts Lesotho Customs Modernization with Audit Reform

The World Customs Organization (WCO) successfully completed a Post Clearance Audit (PCA) diagnostic mission for the Lesotho Revenue Authority (LRA). The mission aimed to assess the LRA's systems, techniques, and methodologies related to PCA and provide recommendations for improvement, enhancing the efficiency and transparency of its tax administration system. This initiative is part of the HMRC-WCO-UNCTAD collaboration project, highlighting the importance of international cooperation in promoting customs modernization in developing countries.

01/05/2026 Customs Knowledge
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Zimbabwe Customs Adopts Wcobacked Elearning for Training

Zimbabwe Customs Adopts Wcobacked Elearning for Training

The World Customs Organization (WCO), through the Mercator Programme, is supporting the Zimbabwe Revenue Authority (ZIMRA) in adopting a blended e-learning training approach. This initiative aims to enhance customs capacity and facilitate trade. The program involves establishing an e-learning platform, training instructors, and reviewing the training system. Expected to launch by the end of the year and be extended to other courses, this marks a significant step in customs capacity building for Zimbabwe.

01/05/2026 Customs Knowledge
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Uganda Enhances Tax Efficiency with Datadriven Customs Reform

Uganda Enhances Tax Efficiency with Datadriven Customs Reform

With the assistance of the World Customs Organization (WCO), the Uganda Revenue Authority (URA) is actively exploring a data-driven approach to customs performance management. By optimizing data collection and analysis, establishing performance evaluation mechanisms, and implementing cultural change and capacity building, the URA aims to improve customs operational efficiency and optimize resource allocation. This initiative ultimately seeks to better serve Uganda's economic development. This reform practice provides valuable lessons for other developing countries.

01/07/2026 Customs Knowledge
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Ghana Forms New Customs Committee to Enhance Tema Port Trade

Ghana Forms New Customs Committee to Enhance Tema Port Trade

The Ghana Revenue Authority has established a Joint Customs Consultative Committee at Tema Port. This initiative aims to promote trade facilitation, reduce compliance costs for businesses, and enhance customs efficiency and transparency. The committee will serve as a platform for dialogue and collaboration between the GRA and stakeholders in the trading community. By addressing concerns and streamlining processes, the GRA seeks to create a more efficient and predictable trading environment, ultimately contributing to economic growth.

01/07/2026 Customs Knowledge
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Eswatini Customs Modernizes Through Skills Training

Eswatini Customs Modernizes Through Skills Training

The Eswatini Revenue Authority (SRA), in collaboration with the World Customs Organization (WCO), undertook a people development diagnostic mission to develop a competency-based customs talent development strategy, aiming to enhance customs modernization. The SRA is committed to adopting relevant management principles and implementing a plan encompassing key elements such as competency model development, job analysis, recruitment and training, and performance management. This initiative is designed to promote trade facilitation and economic development within Eswatini.

01/20/2026 Customs Knowledge
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Madagascar Revamps HR to Strengthen Tax Revenue

Madagascar Revamps HR to Strengthen Tax Revenue

The Madagascar Revenue Authority (MRA), with support from the World Customs Organization (WCO), launched an HR modernization project. This initiative aims to enhance operational efficiency, optimize tax collection, and improve employee engagement by building a competency-based HR management system. The MRA will focus on developing a highly skilled and professional tax workforce through competency models, digital empowerment, and cultural transformation. This transformation will enable the MRA to contribute more significantly to Madagascar's economic development.

01/26/2026 Customs Knowledge
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