Amazon Sellers Shift to Holistic PPC Strategies for Growth

Amazon Sellers Shift to Holistic PPC Strategies for Growth

This article challenges the traditional view that 'lower is always better' for ACOS in Amazon PPC advertising. It introduces the 'Total ACOS Trinity' model, emphasizing the balance between ACOS, Total ACOS, and organic ranking/revenue. Through case studies, it illustrates strategies for appropriately increasing Total ACOS to achieve higher profits and provides recommendations for effectively utilizing increased advertising budgets. The aim is to help sellers comprehensively evaluate and optimize their ad campaigns to maximize profitability, moving beyond a sole focus on minimizing ACOS.

12/29/2025 Logistics Industry Insights
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Paytabs Reelspay Boosts Social Commerce in Middle East

Paytabs Reelspay Boosts Social Commerce in Middle East

PayTabs introduces ReelsPay, simplifying Instagram Reels shopping in the Middle East. This allows users to purchase directly from videos, boosting social commerce sales. ReelsPay streamlines the buying process, making it easier for consumers to acquire products featured in Reels. This integration aims to enhance the shopping experience and drive revenue for businesses leveraging Instagram's popular short-video format. The solution addresses the growing demand for seamless purchasing within social media platforms, particularly in the rapidly expanding Middle Eastern e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Zibuyu Revives Hong Kong IPO As Crossborder Ecommerce Surges

Zibuyu Revives Hong Kong IPO As Crossborder Ecommerce Surges

Chinese cross-border e-commerce company Zibuyu is attempting its third IPO in Hong Kong, reporting a revenue of RMB 1.278 billion in the first half of the year, with over 90% of sales from Amazon. While heavily reliant on third-party platforms, Zibuyu holds a leading market share, showcasing the booming development and immense potential of China's cross-border e-commerce sector. Diversified channels, refined operations, and compliant business practices are crucial for the future development of cross-border e-commerce.

12/30/2025 Logistics Industry Insights
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Small Brands Leverage Tiktok for 100K Sales Growth

Small Brands Leverage Tiktok for 100K Sales Growth

This article reveals strategies for small brands to achieve explosive sales growth through TikTok marketing. Using the prebiotic soda brand Poppi as an example, it deeply analyzes the importance of native content creation, the use of Spark Ads advertising tools, and long-term brand building. It provides a practical guide for businesses marketing on the TikTok platform, highlighting key tactics for engaging audiences and driving conversions. Learn how to leverage TikTok's unique features to amplify your brand's reach and achieve significant revenue growth.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Seek Refunds for Overcharged Platform Fees

Amazon Sellers Seek Refunds for Overcharged Platform Fees

This article aims to help Amazon sellers recover overcharged fees from the platform. It details common Amazon fee pitfalls, including incorrect commission categories, FBA shipping fees, shipment discrepancies, and abnormal advertising costs. The article provides corresponding solutions and practical experience to help sellers protect their rights and increase store profits. It offers actionable advice on identifying and disputing incorrect charges related to FBA logistics, commission calculations, and advertising campaigns, ultimately empowering sellers to reclaim revenue and optimize their financial performance on Amazon.

12/30/2025 Logistics Encyclopedia
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Wildberries China to Reveal 2026 Expansion Plans in Livestream

Wildberries China to Reveal 2026 Expansion Plans in Livestream

Wildberries China will host an anniversary live stream on December 30th, unveiling its platform strategy for 2026. The event will share growth experiences from sellers achieving hundreds of millions in revenue, provide answers to compliance and logistics questions, and introduce progress on localization services. The aim is to empower Chinese sellers to seize opportunities and achieve business growth on the Wildberries platform. This event will offer valuable insights and practical solutions for navigating the cross-border e-commerce landscape with Wildberries.

01/15/2026 Logistics Industry Insights
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USPS Expands Lastmile Delivery for Retailers

USPS Expands Lastmile Delivery for Retailers

The United States Postal Service (USPS) has announced the opening of over 18,000 Postal Delivery Destination Units (DDUs), aiming to provide shippers of all sizes with more convenient and cost-effective last-mile delivery solutions and accelerate package delivery. This move is seen as a key strategy for USPS to increase revenue and improve service, potentially intensifying competition in the 'last mile' market. The expansion of DDU access is expected to streamline the final stage of delivery, benefiting both businesses and consumers.

01/15/2026 Logistics
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USPS Expands Lastmile Network with New Delivery Units

USPS Expands Lastmile Network with New Delivery Units

The United States Postal Service (USPS) has announced the opening of over 18,000 Destination Delivery Units (DDUs) to various shippers. This initiative aims to expand its 'last mile' delivery network, increase revenue, and enable faster delivery services for retailers and logistics companies. This move is expected to improve USPS's operational efficiency and market competitiveness, as well as promote innovation in the logistics industry. By leveraging its existing infrastructure, USPS hopes to capture a larger share of the growing e-commerce delivery market.

01/15/2026 Logistics
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USPS Opens Lastmile Delivery to Bidders Altering Logistics Sector

USPS Opens Lastmile Delivery to Bidders Altering Logistics Sector

The United States Postal Service (USPS) plans to open its last-mile delivery network, allowing various shippers to bid for access to its over 18,000 delivery points. This initiative aims to increase USPS revenue, enhance financial sustainability, and help retailers achieve faster delivery times. Experts view this as both an opportunity and a challenge, with the bidding process, pricing, and service levels being crucial factors. This move has the potential to reshape the express delivery industry landscape and intensify market competition.

01/15/2026 Logistics
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MENA Customs Enhances Regional Ties to Spur Economic Growth

MENA Customs Enhances Regional Ties to Spur Economic Growth

The inaugural meeting of the MENA Customs Resource Mobilization Working Group was successfully held in Bahrain. The meeting focused on enhancing regional customs administration capabilities, promoting trade facilitation, and fostering economic integration. Participants discussed strategies for resource mobilization to support customs modernization and efficiency improvements. The initiative aims to strengthen customs cooperation within the MENA region, contributing to sustainable economic growth and regional stability. Key topics included best practices in revenue collection, risk management, and the use of technology in customs operations.

01/07/2026 Customs Knowledge
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