Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Twitch Streamers Monetize Gaming Passion for Profit

Twitch Streamers Monetize Gaming Passion for Profit

This article delves into the monetization models of the Twitch game streaming platform, including Turbo subscriptions, streamer monetization (subscriptions, donations, ad revenue sharing), advertising, and collaborative promotions. It provides practical advice for game players and potential streamers on how to achieve game monetization on Twitch. The aim is to help them understand the platform's operational mechanisms and embark on a path to generating revenue through game streaming.

01/27/2026 Logistics Industry Insights
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Brazils Mobile Gaming Boom Fueled by Local Ad Networks

Brazils Mobile Gaming Boom Fueled by Local Ad Networks

The Brazilian mobile game market holds immense potential but faces fierce competition. Local network CPI advertising offers an effective approach for mobile game companies expanding into Brazil, thanks to its precise targeting, diverse formats, and localized support. Combining this with meticulous operation and continuous optimization can help game developers achieve success in the Brazilian market. Focusing on understanding local player preferences and adapting marketing strategies accordingly is crucial for maximizing ROI and gaining a competitive edge.

01/21/2026 Logistics Industry Insights
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Bytedances Ocean Engine Outlines Gaming Growth Strategy at OEGC

Bytedances Ocean Engine Outlines Gaming Growth Strategy at OEGC

The Ocean Engine OEGC conference focuses on long-term game growth, emphasizing product, traffic, and scenarios. It highlights dual-platform linkage, content-driven strategies, and AI-powered R&D and marketing. Douyin is building a marketing conversion bridge, with mini-games driving growth through both content and social interaction. The conference showcased how to leverage the Douyin ecosystem and Ocean Engine's capabilities for sustainable game growth and effective user acquisition.

01/15/2026 Logistics Industry Insights
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Wenzhou Workshop Helps Locals Overcome Public Speaking Fears

Wenzhou Workshop Helps Locals Overcome Public Speaking Fears

Wenzhou Public Speaking and Elocution Training Camp offers offline experiential courses designed to help participants overcome communication barriers and boost their confidence. The curriculum combines theory and practice, covering core modules such as overcoming fear, language organization, communication techniques, improvisation, and body language. Limited spots are available, and advance reservation is required.

01/30/2026 Logistics Encyclopedia
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Global Gaming Trends Key Terms for Crossborder Players

Global Gaming Trends Key Terms for Crossborder Players

This article provides an in-depth analysis of core terminology within the cross-border gaming landscape, exploring its meaning and application from a data analysis perspective. It covers aspects such as gameplay, server networks, social interaction, competitive rewards, guild teams, mission modes, game genres, and operational profitability. The aim is to offer a comprehensive guide for cross-border game players, developers, and industry professionals, providing valuable insights into the multifaceted world of global gaming and its underlying data drivers.

01/20/2026 Logistics Encyclopedia
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Facebook Gaming Ads See Growth Potential in Brazil

Facebook Gaming Ads See Growth Potential in Brazil

This article proposes three key strategies for promoting games in the Brazilian market: participating in game exhibitions to increase exposure, deeply localizing content to resonate with players, and leveraging collaborative marketing to expand promotional channels. It emphasizes the importance of partnering with a professional Facebook advertising team to develop personalized marketing plans, ultimately helping game developers achieve success in the Brazilian market. This approach focuses on maximizing reach and engagement within the specific nuances of the Brazilian gaming landscape.

01/26/2026 Logistics Industry Insights
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Tiktok Minigames Boost Global Developer Growth

Tiktok Minigames Boost Global Developer Growth

TikTok Minis is ushering in a new era of convenience for mini-game developers, facilitating global growth through its established payment system, hybrid monetization models, and content-social synergy. Developers should prepare in advance by initiating lightweight game projects, developing content interfaces, and adopting a dual-engine operational strategy driven by 'content + social' to seize market opportunities. This approach leverages TikTok's existing user base and viral potential to maximize reach and engagement for these bite-sized games, leading to increased revenue streams.

01/23/2026 Logistics Industry Insights
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Classic IP twilight Dragons Tops 2026 MMO Market

Classic IP twilight Dragons Tops 2026 MMO Market

"Twilight Dragons" topped the charts upon its official release, marking a successful breakthrough for the classic legendary IP in the 2026 MMO market. The game features a visually stunning world rebuilt with the UE4 engine, and action choreography enhanced by Yuen Woo-ping for improved combat feel. Key to its success is cross-platform play (PC, iOS, Android) and an innovative operational model. This allows players to experience the game seamlessly across different devices while enjoying fresh content and engagement strategies.

01/27/2026 Logistics Industry Insights
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