Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Alibaba Vs Independent Sites Crossborder Ecommerce Dilemma

Alibaba Vs Independent Sites Crossborder Ecommerce Dilemma

Alibaba.com and independent websites are two mainstream models for cross-border e-commerce. The former leverages platform traffic for quick customer acquisition, suitable for initial testing. The latter allows for independent control of brand image and customer relationships, beneficial for long-term development. Companies should choose the most suitable overseas expansion path based on their own resources, product positioning, and development stage. Ultimately, the optimal strategy depends on a company's specific needs and goals within the global marketplace.

01/23/2026 Logistics Industry Insights
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Global Trade Platforms Boost Overseas Customer Reach

Global Trade Platforms Boost Overseas Customer Reach

This article introduces three practical B2B platforms and a mapping tool for foreign trade businesses. These include the Turkish business database Turkish-Manufacturers.com, the multinational business directory Firmasec.com, and the geographically-focused customer acquisition tool SmartSousou. These resources can help foreign trade companies accurately target overseas buyers, improve customer development efficiency, and facilitate international market expansion. They provide valuable data and functionalities for identifying potential clients and understanding market landscapes, ultimately supporting business growth in global markets.

01/23/2026 Logistics Industry Insights
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Zhiou Tech Leads Home Furnishings Exports with 81B Revenue

Zhiou Tech Leads Home Furnishings Exports with 81B Revenue

Songmics, a leading home furnishing exporter, achieved a revenue of 8.124 billion yuan in 2024, a 33.74% year-on-year increase. Its success lies in its deep cultivation of the European and American markets, differentiated product strategies, and the expansion of online and offline channels. Chinese home furnishing companies face both opportunities and challenges when going global. They need to pay attention to intellectual property rights, brand building, logistics optimization, and compliant operations to achieve sustainable development.

01/23/2026 Logistics Industry Insights
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ANA Cargo Expands Hangzhoutokyo Route for Ecommerce Growth

ANA Cargo Expands Hangzhoutokyo Route for Ecommerce Growth

All Nippon Airways (ANA) Cargo has launched a dedicated cargo flight route between Hangzhou and Tokyo, operating twice weekly with a Boeing 767F freighter. This new service aims to meet the growing demand for cross-border e-commerce and electronic product transportation between China and Japan. ANA will also handle cargo transiting through Tokyo to destinations in Europe and the United States. This expansion of ANA's cargo capacity demonstrates its commitment to providing efficient and reliable global transportation services to its customers.

09/26/2025 Logistics
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Tiktok Shop Hits 15B in Q2 Expands Global Ecommerce

Tiktok Shop Hits 15B in Q2 Expands Global Ecommerce

TikTok Shop's Q2 GMV exceeded $15 billion, with over 1 billion monthly active users overseas. The US market experienced rapid growth, while the Thai market remained stable. Key success factors include immersive shopping experiences, precise recommendation algorithms, and localized operations. Cross-border sellers should develop targeted marketing strategies, improve operational efficiency, and create high-quality content to capitalize on the opportunities presented by TikTok Shop. The platform's continued expansion offers significant potential for businesses looking to reach a global audience.

11/03/2025 Logistics Industry Insights
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WCO Adds Spanish Arabic to Professional Standards for Global Customs

WCO Adds Spanish Arabic to Professional Standards for Global Customs

The World Customs Organization (WCO) announced the addition of Spanish and Arabic versions to its PICARD Professional Standards, aiming to enhance the professional capabilities of customs officers worldwide and facilitate international trade. The WCO expressed gratitude to the University of Costa Rica and the Saudi Customs for their translation support. The WCO will continue to promote the standards to support global customs capacity building initiatives. This expansion ensures wider accessibility and implementation of best practices in customs administration across diverse linguistic regions.

12/30/2025 Customs Knowledge
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Willie Walsh Leads IATA Through Aviation Industry Transformation

Willie Walsh Leads IATA Through Aviation Industry Transformation

Willie Walsh, the new Director General of IATA, brings over 40 years of experience in the aviation industry. He has a proven track record of successfully leading airlines through crises and expansion. Known for his pragmatic, decisive, and innovative leadership style, Walsh will guide IATA in addressing post-pandemic industry recovery and sustainable development challenges. He aims to lead the global aviation industry towards a more prosperous and sustainable future, focusing on key areas like reducing carbon emissions and improving operational efficiency.

12/30/2025 Airlines
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Coupang Surpasses Amazon in South Koreas Ecommerce Market

Coupang Surpasses Amazon in South Koreas Ecommerce Market

Coupang has become the fastest-growing retail company globally with a 66% average annual growth rate, surpassing Amazon. Its success is attributed to its large user base, efficient logistics system, and proactive exploration of profitable business models. Coupang's rise reflects the changing landscape of global e-commerce competition and provides valuable lessons for other companies. The company's focus on customer experience and innovative delivery solutions have been key drivers of its rapid expansion in the South Korean market and beyond.

01/04/2026 Logistics Industry Insights
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Tiktok Shop Expands to US Eyes Spain in Global Push

Tiktok Shop Expands to US Eyes Spain in Global Push

TikTok Shop is accelerating its global expansion, currently in internal testing in the US and preparing for launch in Spain. Key strategies include localized operations, optimizing the supply chain, and content marketing. The platform's aggressive push into new markets signals a significant shift in the cross-border e-commerce landscape, leveraging TikTok's massive user base and engaging video format to drive sales and brand awareness. Success hinges on adapting to local consumer preferences and building a robust infrastructure to support international transactions.

01/06/2026 Logistics Industry Insights
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