Amazon Enhances Analytics with ASIN Search Term Tracking

Amazon Enhances Analytics with ASIN Search Term Tracking

Amazon Brand Analytics has been significantly updated, adding search term performance insights within the ASIN view. Sellers can now track keyword click-through rates, conversion rates, and add-to-cart metrics for individual ASINs. This enables precise analysis of keyword effectiveness, optimization of ad campaigns, and expansion of Listing traffic, ultimately boosting sales and market share. While the download function is not yet updated, sellers are encouraged to actively utilize this feature to unlock growth opportunities.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Use ASIN Lookup to Cut Ad Costs

Amazon Sellers Use ASIN Lookup to Cut Ad Costs

JiaPlus ERP's ASIN traffic reverse lookup feature helps Amazon sellers overcome advertising challenges. By analyzing competitor traffic, it accurately identifies keywords, optimizes advertising strategies, and improves ROI. This function, linked with Amazon Brand Analytics (ABA) data, provides market insights and keyword expansion, enabling sellers to stand out from the competition. It helps sellers understand where competitors are getting their traffic and which keywords are driving sales, allowing for more effective advertising campaigns and improved product visibility.

12/29/2025 Logistics Industry Insights
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Amazon Ads Brand and Display Strategies Drive Growth

Amazon Ads Brand and Display Strategies Drive Growth

This article delves into the value of Amazon Sponsored Brands and Display Ads, providing practical strategies for products with varying average order values. It emphasizes the use of keyword expansion, ranking optimization, brand video ads, automatic campaigns, and Display Ads, along with data analysis of brand tools. The aim is to help sellers overcome traffic bottlenecks and achieve sales growth. It covers a comprehensive approach to leveraging Amazon's advertising platform for brand building and increased visibility.

12/30/2025 Logistics Industry Insights
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USPS Expands Lastmile Delivery to Support Retailers

USPS Expands Lastmile Delivery to Support Retailers

The United States Postal Service (USPS) is expanding its last-mile delivery network by opening over 18,000 Delivery Destination Units (DDUs). This initiative aims to provide businesses of all sizes with more convenient and efficient logistics services. By leveraging this expanded network, USPS intends to shorten delivery times, reduce operational costs, and improve customer satisfaction. This expansion is expected to foster innovation and development within the broader logistics industry, ultimately benefiting both businesses and consumers through enhanced delivery capabilities.

01/15/2026 Logistics
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Jdcom Acquires 25B Stake in European Electronics Market

Jdcom Acquires 25B Stake in European Electronics Market

JD.com plans to acquire European consumer electronics retail giant Ceconomy for 18.3 billion yuan. This acquisition aims to rapidly gain access to European market offline channels, supply chain resources, and brand influence through a deep localization strategy. Furthermore, JD.com will indirectly hold shares in Fnac Darty, expanding its business scope. This move will also provide more in-depth support for Chinese brands entering the European market, leveraging Ceconomy's existing infrastructure and market presence to facilitate their expansion.

01/15/2026 Logistics Industry Insights
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Ware2go Expands Logistics Network for Amazon Sellers

Ware2go Expands Logistics Network for Amazon Sellers

UPS's Ware2Go is partnering with Whitebox to expand its warehousing network and enhance services, aiming to support Amazon sellers. This collaboration is geared towards diversifying growth and tapping into the potential of e-commerce logistics. By leveraging Whitebox's capabilities, Ware2Go seeks to provide more comprehensive and efficient solutions for online retailers, particularly those selling on Amazon. The expansion of the warehousing network will enable faster delivery times and improved inventory management, ultimately benefiting both sellers and consumers.

01/16/2026 Logistics
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Major Ecommerce Platforms Prepare for Holiday Rush

Major Ecommerce Platforms Prepare for Holiday Rush

The year-end shopping season is approaching, intensifying e-commerce platform competition. Amazon's Prime Early Access Sale is generating buzz, while eBay introduces ad optimization features to assist sellers. Shopee focuses on the Halal market, and cross-border logistics companies accelerate their expansion. The Yen's depreciation exacerbates Japan's trade deficit, and fintech company Airwallex completes a new funding round. Experts advise consumers to pay attention to the selection of thermal underwear, emphasizing that tighter is not necessarily warmer.

01/16/2026 Logistics
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UPS and Andlauer Adapt to Healthcare Logistics Challenges

UPS and Andlauer Adapt to Healthcare Logistics Challenges

This paper analyzes UPS's expansion plans in the healthcare logistics sector within a volatile market environment, and the challenges faced by logistics managers. It emphasizes the need for companies to embrace innovation, digital transformation, and strengthened collaboration to navigate uncertainties and capitalize on the growth opportunities in healthcare logistics. Companies need to be agile and proactive in adapting to changing market dynamics and regulatory requirements to maintain a competitive edge and ensure seamless delivery of critical healthcare products.

01/15/2026 Logistics Industry Insights
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USPS Adapts to Ecommerce Decline Amid Transformation Efforts

USPS Adapts to Ecommerce Decline Amid Transformation Efforts

The USPS released its Q1 financial report, showing revenue growth but a decline in package volume, and a narrowed net loss. The e-commerce boom is fading, and competition is intensifying. Strategic transformation is crucial, requiring improved efficiency, reduced costs, and business expansion to adapt to evolving consumer demands. The USPS needs to modernize its operations and diversify its services to remain competitive in the evolving logistics landscape. Successfully navigating these challenges will determine its long-term sustainability.

01/15/2026 Logistics
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UPS Wins USPS Air Cargo Contract Amid Logistics Shakeup

UPS Wins USPS Air Cargo Contract Amid Logistics Shakeup

The United States Postal Service (USPS) shifting its air freight contract from FedEx to UPS has sent ripples through the logistics industry. This move reflects USPS's cost-cutting initiatives, UPS's ambition for market expansion, and FedEx's strategic realignment. Increased competition and diversified collaborations are expected to drive service innovation and efficiency improvements, ultimately benefiting consumers. The change signifies a significant shift in the air cargo landscape and highlights the ongoing battle for dominance in the express delivery market.

01/15/2026 Logistics Industry Insights
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