Amazon Sellers Boost Sales With Six Key Ad Strategies

Amazon Sellers Boost Sales With Six Key Ad Strategies

This article delves into six core techniques for Amazon SP advertising, including unified campaign management, granular ad group segmentation, leveraging automatic campaigns, utilizing negative keywords effectively, optimizing listings, and tracking ACoS. By mastering these techniques, sellers can effectively improve ad performance, reduce wasted ad spend, and ultimately increase sales revenue. Focus is given to practical application and strategic thinking to maximize ROI.

12/29/2025 Logistics Encyclopedia
Read More
Bird Academy Named Iatas Top Aviation Training Partner After 20 Years

Bird Academy Named Iatas Top Aviation Training Partner After 20 Years

As the education arm of Bird Group, Bird Academy leverages 20 years of industry experience to serve as a regional aviation learning center. The Academy offers high-quality training programs in aviation, travel, hospitality, and retail, collaborating closely with IATA and earning numerous accolades. Committed to cultivating highly qualified aviation professionals, the Academy contributes to the prosperous development of the global aviation industry.

01/20/2026 Airlines
Read More
Labelexpo Europe 2025 to Showcase Digital Label and Packaging Trends

Labelexpo Europe 2025 to Showcase Digital Label and Packaging Trends

Labelexpo Europe 2025 is approaching, focusing on equipment, materials, and technology to showcase the latest innovations in label and packaging printing. The exhibition will highlight digitalization, intelligentization, and sustainability trends, providing a platform for businesses to gain industry insights and expand international cooperation. Inzign Technology Group will present its intelligent label digital printing system solutions, exploring the future of the industry together.

01/23/2026 Logistics Industry Insights
Read More
Zhengzhoubudapest Cargo Route Opens to Boost Ecommerce Trade

Zhengzhoubudapest Cargo Route Opens to Boost Ecommerce Trade

The new freighter route from Zhengzhou to Budapest has been successfully launched, marking the collaboration between ZHONGDA MEN International Logistics Group and One Air to provide efficient logistics support for cross-border e-commerce. With plans for four weekly flights, this initiative aims to assist businesses in expanding their presence in the European market and promote the high-quality development of cross-border e-commerce.

08/04/2025 Logistics
Read More
Global Electric Shipping New Era: Norway Plans to Build Largest All-electric Container Ship

Global Electric Shipping New Era: Norway Plans to Build Largest All-electric Container Ship

Norway's Eitzen Group plans to build the world's largest all-electric container ship, receiving approximately $19 million in government support. This vessel will be equipped with over 100 megawatt-hours of batteries and will focus on transportation between Norway, Sweden, and Germany. This initiative marks a new phase in electric shipping, heralding a future for sustainable development. The current largest electric container ship is COSCO's 'Greenwater 01'.

06/18/2025 Logistics
Read More
Rail Logistics Financial Services Upgraded to Support High-quality Development of the Real Economy

Rail Logistics Financial Services Upgraded to Support High-quality Development of the Real Economy

China Railway Group has partnered with China Construction Bank to launch a pilot program for railway logistics financial services. The initiative introduces three financial products: 'Railway Freight Loan', 'Letter of Credit Settlement', and 'Railway Document Financing', aimed at reducing logistics costs and supporting the development of the real economy. The pilot will cover regions including Sichuan, Chongqing, Yunnan, Guangxi, and Hubei, benefiting various market participants.

07/23/2025 Logistics
Read More
Amazon's Investment Plan in Air Transportation Strengthens Package Delivery Capabilities

Amazon's Investment Plan in Air Transportation Strengthens Package Delivery Capabilities

Amazon has signed a lease agreement with Atlas Air for 20 Boeing 767 aircraft, including warrants, to enhance package delivery efficiency. This move aims to reduce reliance on courier companies and address market competition. In 2023, Amazon also entered a similar agreement with an air transport services group, strengthening its air transportation capabilities. These transactions signify Amazon's ongoing investment and strategic positioning in the package delivery sector.

07/21/2025 Logistics
Read More
Merger of Container Shipping Giants: Future Prospects of COSCO and China Shipping

Merger of Container Shipping Giants: Future Prospects of COSCO and China Shipping

COSCO Shipping and China Shipping are expected to receive merger approval by January, officially forming "China Ocean Shipping Group Co., Ltd." This merger will create the world's fourth-largest container shipping company. The complexity of the merger involves integrating overlapping departments and maintaining employee stability, with a total deal value potentially exceeding $20 billion. This merger will reshape the shipping markets of China and the world.

07/21/2025 Logistics Industry Insights
Read More
Pacific Islands Boost Customs Valuation with Expert Program

Pacific Islands Boost Customs Valuation with Expert Program

The World Customs Organization (WCO) and the Japan International Cooperation Agency (JICA) jointly launched the "Master Trainer Programme" to develop customs valuation experts in Pacific Island Countries. This initiative aims to establish a regional training system, enhance customs valuation capabilities, facilitate trade, increase revenue collection, and improve international competitiveness. The first working group activity has been successfully held, laying a solid foundation for future actions.

01/05/2026 Customs Knowledge
Read More
Smart Logistics Enhances Supply Chain Resilience Meets Demand

Smart Logistics Enhances Supply Chain Resilience Meets Demand

ARC Advisory Group research indicates that deploying cloud-based TMS, transportation visibility, and WMS systems enables companies to build an adaptive logistics environment. This facilitates optimized transportation routes, real-time cargo tracking, and improved warehouse efficiency. By leveraging these technologies, businesses can effectively respond to rapidly changing customer demands and market competition. Ultimately, this leads to increased customer satisfaction and a competitive advantage in the market.

01/19/2026 Logistics Industry Insights
Read More