Guide to Optimizing Bing Shopping Ads for Marketers

Guide to Optimizing Bing Shopping Ads for Marketers

This article provides a detailed guide on how to run Shopping Ads on the Bing search engine. It covers key steps such as website domain verification, creating a Bing Merchant Center Store, creating a product feed, and setting up a Bing Shopping Campaign. By following this guide, readers can quickly get started with Bing Shopping Ads, effectively expand their marketing channels, and increase product exposure and sales. This is especially useful for cross-border e-commerce businesses looking to reach new customers through Bing's advertising platform.

Canadian Railway Strike Threatens North American Supply Chains

Canadian Railway Strike Threatens North American Supply Chains

A looming railway strike in Canada has prompted industry organizations to urge labor and management to reach an agreement quickly, preventing further disruption to the supply chain. The Port of Vancouver, retailers, and the grain and feed industries have all expressed concerns that a strike would severely impact cargo transportation, exacerbate supply chain tensions, and even called for government intervention to maintain economic stability. The potential strike threatens to significantly hinder the movement of goods and negatively affect various sectors of the Canadian economy.