AI Livestreaming Boosts Rural Ecommerce Sales by 75

AI Livestreaming Boosts Rural Ecommerce Sales by 75

Vast farmlands are undergoing digital transformation with Baidu's Hui Bo Xing, leveraging digital human livestreaming and Ernie Bot (Wenxin Yiyan). This has resulted in a 75% MoM increase in GMV, a 15-minute increase in user dwell time, and a 45% improvement in fan conversion rates. The case demonstrates that data-driven, refined operations and A/B testing for livestreaming strategy optimization are crucial. In the future, more intelligent digital humans, richer livestreaming scenarios, and a complete ecosystem will further promote the development of rural e-commerce.

01/26/2026 Logistics Industry Insights
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Tiktok Shop Seasia Gains on Double 11 As ERP Aids Crossborder Sales

Tiktok Shop Seasia Gains on Double 11 As ERP Aids Crossborder Sales

TikTok Shop's GMV in Southeast Asia increased by 2.3 times during the Double 11 shopping festival, highlighting the monetization potential of live-streaming e-commerce and short videos. Echain ERP is deeply adapted to the characteristics of TikTok Shop, providing accurate data analysis, intelligent advertising placement, refined influencer operations, efficient order management, and precise settlement profit calculation. It helps cross-border e-commerce sellers seize market opportunities and achieve business growth. Echain ERP empowers sellers to optimize their TikTok Shop performance and capitalize on the booming Southeast Asian market.

01/26/2026 Logistics Industry Insights
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Zibuyus North American Growth Faces High Return Rate Challenge

Zibuyus North American Growth Faces High Return Rate Challenge

Zibuyu, a leading cross-border e-commerce company in Zhejiang specializing in footwear and apparel, is preparing for its IPO. Despite being ranked first in GMV for footwear and apparel in the North American market, it faces the challenge of a high return rate. The return amount reached 140 million yuan in 2021 and surged to 340 million yuan in the first half of 2022. High return rates are a common issue in the fashion e-commerce industry. Zibuyu needs to effectively reduce its return rate and improve profitability to maintain its leading position in the competitive market.

12/30/2025 Logistics Industry Insights
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Google Ads 7 Campaign Types for Global Marketing

Google Ads 7 Campaign Types for Global Marketing

This article provides an in-depth analysis of seven major Google Ads types: Search Ads, Display Ads, Shopping Ads, App Ads, Video Ads, Smart Campaigns, and Performance Max campaigns. It details the advantages, suitable scenarios, and key operational points of each ad type, helping businesses make precise choices, drive efficient traffic, and succeed in the overseas market. The guide aims to empower businesses to leverage the right Google Ads strategies for optimal results in their global marketing efforts.

01/06/2026 Logistics Encyclopedia
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Matson Maintains Stable Chinaus Shipping Amid Trade Tensions

Matson Maintains Stable Chinaus Shipping Amid Trade Tensions

This article compiles the Matson Navigation CLX and MAX service schedules from January to June 2025. It details the vessel names and voyages departing from Ningbo and Shanghai Waigaoqiao, arriving at Long Beach, USA, for each month. Given the complex and volatile global trade landscape, the stability of Matson's schedules is valuable for cross-border e-commerce. The article also includes information about service suspensions by other shipping companies in April due to tariff impacts, providing additional context for readers.

05/31/2025 Logistics
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Google Shopping Ads Boost Crossborder Ecommerce Sales

Google Shopping Ads Boost Crossborder Ecommerce Sales

This article delves into how cross-border e-commerce businesses can leverage Google Shopping and advertising networks for targeted promotion. It explores strategies such as optimizing product data, utilizing Performance Max campaigns, and emphasizing localization and compliance to effectively improve ad conversion rates. Addressing frequently asked questions, this guide empowers sellers to stand out in a highly competitive market. By focusing on data-driven optimization and strategic campaign management, businesses can maximize their ROI and achieve sustainable growth within the Google ecosystem.

01/26/2026 Customs Knowledge
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