going global brands News

Drone Firms Tackle Support Hurdles for North American Expansion

Overseas drone companies face technical support challenges, including difficulty in hiring skilled technical support staff, uncontrolled outsourcing, and fragmented after-sales data. Callnovo provides a solution for BT Drone by offering professional screening, training, and data analysis to build a reliable technical support system. This significantly improves customer satisfaction and first-call resolution rates, transforming customer service into a manageable, reviewable, and optimizable system. This foundation supports the long-term growth of overseas drone brands.

02/03/2026 Logistics Industry Insights

Temu and SHEIN Adapt to Tax Changes Reshape Crossborder Ecommerce

Despite the US eliminating the $800 duty-free threshold, Temu and SHEIN have experienced growth, suggesting brand recognition and user loyalty outweigh price sensitivity. Cross-border e-commerce sellers should move beyond solely focusing on low prices and adopt refined operational strategies. This includes optimizing supply chains, building brands, enhancing user experience, leveraging ERP systems for efficiency, and diversifying market presence to mitigate risks. These are crucial steps to succeed in a changing landscape.

02/03/2026 Customs Knowledge

Ontel Sues Sellers Over Arctic Air Trademark Infringement

Ontel Products Corporation, owner of the ARCTIC AIR air cooler brand, has filed a trademark infringement lawsuit in the United States. Sellers of related products should immediately conduct self-checks to avoid using trademarks such as "Arctic Air." Pay attention to other Ontel sub-brands to prevent infringement risks and withdraw funds promptly to ensure financial security. This action aims to protect Ontel's intellectual property rights and prevent unauthorized use of its brand names.

02/03/2026 Customs Knowledge

Amazon Sellers Boost Seasonal Sales With Strategic Marketing

This article provides three strategies for Amazon sellers of seasonal products to increase sales during peak traffic periods. First, accurately position products during the pre-traffic phase to reduce ineffective spending. Second, analyze customer search term reports for low-budget testing. Third, leverage Sponsored Brands (SB) ads to drive incremental growth before Black Friday. The article also emphasizes the importance of rationally estimating sales and acting within one's capacity to avoid overstocking or understocking.

01/04/2026 Logistics Industry Insights

Tiktok Shop Pivots to Brand Building Over Mass Marketing

TikTok Shop is officially moving away from a broad distribution approach and shifting towards detailed operation. Through category management and store inspections, the platform aims to attract high-quality brand sellers and improve product quality and user experience. In the future, branding will be key to TikTok Shop's success in the highly competitive e-commerce market. The platform is focusing on attracting established brands and helping them thrive within the TikTok ecosystem.

12/31/2025 Logistics Industry Insights

Amazons Brandbuilding Challenges for Sellers Revealed

The number of Amazon Brand Registry enrollments is surging, yet consumers struggle to remember numerous 'brands.' The article argues that Amazon functions more as a sales platform than a brand incubator. To build a genuine brand on Amazon, sellers need to transcend platform limitations. Strategies include differentiated products, content marketing, community building, off-Amazon traffic generation, and data analysis. These approaches are crucial for establishing a lasting brand identity within the competitive Amazon marketplace.