Google Shopping Ads Existing Vs New Feeds for Product Promotions

Google Shopping Ads Existing Vs New Feeds for Product Promotions

This article delves into the question of whether to add new products to an existing feed or create a new feed when using Google Shopping Ads. It analyzes the advantages and disadvantages of both approaches, providing detailed step-by-step instructions and optimization recommendations. This helps readers make more informed decisions based on their specific circumstances and ultimately improve the performance of their Shopping Ads campaigns. The goal is to guide users in choosing the optimal feed strategy for efficient product management and enhanced advertising results.

01/04/2026 Logistics Encyclopedia
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Google SEO Strategies Adapt to Voice Search Growth

Google SEO Strategies Adapt to Voice Search Growth

The rise of voice search is transforming traditional Google SEO strategies. This article explores the impact of voice search on SEO, emphasizing the importance of long-tail keywords, natural language optimization, and mobile-first experiences. It advises businesses to carefully assess the necessity of voice search SEO based on their target audience to capitalize on future traffic opportunities. Understanding user intent and optimizing for conversational queries are crucial for success in the evolving search landscape. Prioritizing relevant and concise answers will improve visibility in voice search results.

01/06/2026 Logistics Industry Insights
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DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

This paper proposes a low-cost approach to building a self-built BI system for integrating Facebook and Google advertising data. By leveraging Deferred Deeplink and S2S integration technologies, advertising campaign information is obtained and combined with a self-built BI system for data analysis, enabling ad performance tracking and optimization. The paper also discusses data attribution and duplicate installations, proposing corresponding solutions to address these challenges. This approach offers a cost-effective way to gain insights from advertising data and improve campaign effectiveness.

01/04/2026 Logistics Industry Insights
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Google Search Console Bubble Charts Reveal Resilient SEO Keywords

Google Search Console Bubble Charts Reveal Resilient SEO Keywords

Facing the impact of AI on SEO, this article explores how to leverage Google Search Console bubble charts to discover keywords less susceptible to AI erosion. By analyzing bubble chart quadrants, content can be optimized and rankings improved, ensuring stable website traffic growth in the AI era. Using a cross-border logistics navigation website as an example, the article elaborates on specific optimization strategies, helping SEO practitioners break through in the age of AI. This approach aims to maintain and enhance organic visibility despite the evolving landscape.

01/07/2026 Logistics Industry Insights
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Breaking the Inventory Bottleneck Collaborative Inventory Management for Supply Chain Optimization

Breaking the Inventory Bottleneck Collaborative Inventory Management for Supply Chain Optimization

Collaborative Inventory Management is an innovative strategy that effectively integrates upstream and downstream inventories in the supply chain, enhancing information transparency and cooperation efficiency, and significantly reducing inventory fluctuations and risks. This paper explores the core value, implementation conditions, and pros and cons of collaborative inventory management, revealing its importance in modern supply chain management.

07/23/2025 Warehousing
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Revolutionizing Logistics Competitiveness with The New Supply Chain Optimization Model PPCO

Revolutionizing Logistics Competitiveness with The New Supply Chain Optimization Model PPCO

This article introduces a novel PPCO supply chain optimization model designed to provide a clear guiding framework for the transformation and upgrading of logistics enterprises. The model consists of four cyclical components: positioning, planning, construction, and operation, helping companies enhance their core competitiveness and achieve continuous optimization.

07/23/2025 Logistics Industry Insights
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Key To Supply Chain Optimization A Deep Dive Into Supplier Management

Key To Supply Chain Optimization A Deep Dive Into Supplier Management

This article explores the significance of effective vendor management for enhancing a company's competitiveness. It provides a detailed analysis of the key components including vendor selection, performance evaluation, relationship management, and risk control. Additionally, it looks forward to the future applications of technology in vendor management.

07/25/2025 Logistics
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Google Ads Data Boosts Conversion Rates for Businesses

Google Ads Data Boosts Conversion Rates for Businesses

This article delves into leveraging data analysis tools within the Google Ads platform to improve conversion rates. It explores analyzing overall account trends, campaign performance, high-cost keyword effectiveness, and competitor ad strategies. The paper highlights the importance of A/B testing and data-driven decision-making for continuous ad optimization. By analyzing these key areas, advertisers can refine their campaigns and achieve greater success in digital marketing. The focus is on actionable insights derived from data to help advertisers maximize their return on investment and achieve their desired business outcomes.

01/04/2026 Logistics Industry Insights
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