Smartpushs Custom Attribution Boosts BFCM Marketing ROI

Smartpushs Custom Attribution Boosts BFCM Marketing ROI

With BFCM approaching, SmartPush introduces a custom attribution feature to help cross-border sellers accurately measure the value of marketing touchpoints and optimize budget allocation. By customizing attribution windows and UTM parameters, sellers can break free from the limitations of 'one-size-fits-all' attribution, more clearly identify channel contributions, and improve marketing efficiency. It's recommended to set the attribution period according to product characteristics; longer periods are suitable for high-priced, long-decision categories, while shorter periods are suitable for low-priced, impulse-buying categories.

01/23/2026 Logistics Industry Insights
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Autumn Marketing Strategies for Key Seasonal Dates

Autumn Marketing Strategies for Key Seasonal Dates

September is a crucial month for marketing with several key dates. White Dew focuses on moisturizing and nourishing, Teacher's Day centers on gratitude and gifting, and the Autumn Equinox emphasizes balance and harvest. Brands should seize the core keywords of each occasion, launching targeted products and services. By integrating online and offline channels, brands can stand out in the golden autumn market and achieve revenue growth. Focus on creating relevant campaigns that resonate with consumers during these specific times to maximize impact.

01/23/2026 Logistics Industry Insights
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Ecommerce Brands Leverage Reddit for Marketing Success

Ecommerce Brands Leverage Reddit for Marketing Success

This article provides a practical guide to Reddit marketing for cross-border e-commerce sellers. It focuses on account cold start strategies and content operation techniques, helping you master Reddit, obtain overseas user feedback at a low cost, and enhance brand awareness. Learn how to effectively leverage Reddit's unique community structure to engage with potential customers, gather valuable insights, and drive traffic to your online store. This guide provides actionable tips and best practices to help you succeed on Reddit.

01/23/2026 Logistics Encyclopedia
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Barcelona Port Debuts Green Ferry Power System

Barcelona Port Debuts Green Ferry Power System

Port of Barcelona has launched a new shore power supply system for ferries, providing 100% renewable energy for vessels connecting Barcelona to the Balearic Islands. This initiative aims to significantly reduce emissions from port activities and improve air quality. The project marks a significant advancement in sustainable shipping at the Port of Barcelona.

08/06/2025 Logistics
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China Refrigeration Expo Promotes Green Industry Growth

China Refrigeration Expo Promotes Green Industry Growth

The China Refrigeration Expo, a leading industry event, gathers domestic and international companies to showcase innovative achievements in energy conservation, environmental protection, and intelligent control, driving the industry's green transition and high-quality development. Through technical seminars and summit forums, the expo explores industry trends, promotes green and environmentally friendly concepts, and helps achieve sustainable development. It serves as a platform for exchanging ideas and fostering collaboration towards a more sustainable and efficient refrigeration industry.

08/21/2025 Logistics
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EU Carbon Surcharge Alters Crossborder Green Logistics

EU Carbon Surcharge Alters Crossborder Green Logistics

The carbon emission surcharge on European green express lines reflects the EU's environmental policies and is reshaping the international express delivery market. Businesses need to understand the policy origins, cost transmission mechanisms, and adopt strategies such as refined cost control and supply chain optimization to cope with it. This is crucial to balance logistics expenditures and maintain market competitiveness. Understanding the impact of this surcharge is vital for businesses engaged in cross-border logistics within the EU and beyond.

11/03/2025 Logistics Industry Insights
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Hamburg Port Leads The Green Shipping Initiative

Hamburg Port Leads The Green Shipping Initiative

The Port of Hamburg recently launched an automated shore power system for cruise ships, becoming a pioneer in global green shipping. This new system significantly reduces ship emissions, with an expected 99% cut in nitrogen oxides, enabling smarter energy supply for cruise ships. Additionally, Hamburg plans to enhance power supply through mobile charging vessels. These initiatives align with international trends, promoting more sustainable port operations and supporting green shipping cooperation between China and Germany.

07/21/2025 Logistics
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Green Tech Revolutionizes Global Agricultural Supply Chains

Green Tech Revolutionizes Global Agricultural Supply Chains

This article explores the development history and achievements of core technologies in the green intelligent agricultural product supply chain. It discusses their application in addressing quality degradation issues in agricultural product logistics, highlights their significant impact on industrial transformation and upgrading, and reveals their positive roles in environmental benefits and talent cultivation.

07/28/2025 Logistics
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Airlines Green Initiatives Face Scrutiny Over Transparency

Airlines Green Initiatives Face Scrutiny Over Transparency

The aviation industry is pursuing a green transition. OAG analyzes flight data to identify more environmentally friendly flights. Significant fuel efficiency differences exist, highlighting the importance of efficient aircraft, sustainable aviation fuels (SAF), and carbon offsetting. These elements are crucial for reducing the industry's environmental impact and achieving sustainability goals. Focusing on these key areas can lead to substantial reductions in carbon emissions and contribute to a more sustainable future for air travel.

12/29/2025 Logistics Industry Insights
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WCO Promotes Green Customs for Sustainable Trade

WCO Promotes Green Customs for Sustainable Trade

The WCO's 'Global Green Customs Conference' brought together experts in trade, customs, and environment to discuss border environmental protection. The conference focused on topics such as the circular economy, waste trade, timber trade, and HS code classification, emphasizing the crucial role and responsibility of customs in promoting green trade, combating illegal trade, and building a sustainable future. The conference aimed to strengthen international cooperation, raise public awareness, and collectively address global environmental challenges.

12/30/2025 Customs Knowledge
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