Amazon Sellers Adopt Datadriven Ads Amid Traffic Slump

Amazon Sellers Adopt Datadriven Ads Amid Traffic Slump

This article addresses the challenges faced by Amazon sellers experiencing category traffic decline and proposes data-driven advertising optimization strategies. It covers key aspects such as precise bidding, breaking traffic bottlenecks, coping with category traffic downturns, and advertising for existing products. The aim is to help sellers achieve growth against the trend through refined operations and flexible strategy adjustments. By leveraging data analysis and optimizing ad campaigns, sellers can effectively combat traffic decline and improve overall performance on Amazon.

12/30/2025 Logistics Industry Insights
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Amazons Pricing Strategy Drives Sales Growth

Amazons Pricing Strategy Drives Sales Growth

This article delves into the traffic and sales changes during the price increase phase of creating Amazon's spiral bestseller, breaking the myth of the 'traffic pool' and revealing the real reasons for declining sales. It provides coping strategies from a global perspective to help sellers achieve sales growth against the trend in a highly competitive market. The analysis focuses on understanding the impact of price adjustments on traffic and conversion, offering actionable insights for optimizing pricing strategies and maintaining sales momentum.

01/06/2026 Logistics Industry Insights
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Guide to Navigating PKRUSD Exchange Rate Trends

Guide to Navigating PKRUSD Exchange Rate Trends

This article provides real-time exchange rates, historical trend analysis, and practical conversion tools for the Pakistani Rupee (PKR) against the US Dollar (USD). It helps you understand exchange rate dynamics and make informed financial decisions. The content includes currency conversion, trend analysis, currency information, recommended practical tools, and global remittance services. Stay updated on the latest fluctuations and optimize your financial transactions with our comprehensive guide.

09/02/2025 Exchange Rate Query
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US Intermodal Volumes Reflect Uneven Recovery in June

US Intermodal Volumes Reflect Uneven Recovery in June

According to the Intermodal Association of North America (IANA), U.S. intermodal volumes decreased by 2.9% year-over-year in June, although the decline narrowed. Domestic containers showed growth against the trend, while international standard containers continued to decline. The IANA anticipates that international volumes may surpass domestic volumes in the future, but supply chain volatility needs to be monitored. The market faces multiple challenges, including macroeconomic factors and supply chain bottlenecks, requiring transformation and upgrades. This includes strengthening infrastructure construction and optimizing operational processes.

01/28/2026 Logistics
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Convenience Bee Thrived in Retail Freeze with Digital Pivot

Convenience Bee Thrived in Retail Freeze with Digital Pivot

Facing the retail winter brought by the pandemic, Bianlifeng achieved growth against the trend with its digital operation model, strong supply chain system, and forward-looking omni-channel layout. Through the digital operation of "one person, one store," self-built fresh food bases and logistics systems, and persistence in online channels, Bianlifeng demonstrated high risk resistance. This sets a paradigm for digital transformation in the industry. Its success highlights the importance of leveraging technology and building a resilient infrastructure to navigate challenging economic conditions.

02/11/2026 Logistics Industry Insights
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Ozon Adopts Datadriven Strategies for 2026 Growth

Ozon Adopts Datadriven Strategies for 2026 Growth

This paper proposes three core principles for product selection on the Ozon platform in 2026: policy compliance, trend alignment, and multi-site applicability. It focuses on analyzing four potential product categories: healthy living, essential household goods, small appliances, and emotional consumption, providing specific niche recommendations and practical advice. The paper also warns against three common pitfalls in product selection: compliance certification, regional differences, and return risks. Finally, it offers differentiated product selection strategies for sellers at different stages, aiming to facilitate stable growth on the Ozon platform.

01/23/2026 Logistics Industry Insights
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