Amazon Ad Strategy Tool Unveiled by SIF to Analyze Competitors

Amazon Ad Strategy Tool Unveiled by SIF to Analyze Competitors

SIF's new 'Advertising Perspective' feature provides in-depth analysis of competitors' advertising structures, revealing hidden marketing strategies. By analyzing search term data from ad campaigns and ad groups, it identifies ad types and matching methods. This offers valuable insights for sellers, enabling them to optimize ad placements and drive sales growth. The tool helps understand competitor's targeting and bidding strategies, allowing for informed decisions and improved advertising performance on Amazon. Ultimately, it empowers sellers to gain a competitive edge in the marketplace.

12/31/2025 Logistics Industry Insights
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Linkedin Expands Role Beyond Recruitment for Global Professionals

Linkedin Expands Role Beyond Recruitment for Global Professionals

LinkedIn is not only the world's largest professional networking platform but also a powerful tool for foreign trade B2B companies to expand their overseas business. By creating professional profiles, actively expanding networks, publishing high-quality content, proactively interacting and communicating, and utilizing advertising features effectively, foreign traders can fully leverage LinkedIn to develop overseas customers, promote their brand, and ultimately achieve business growth. It's a valuable platform for lead generation, building relationships, and establishing a strong online presence in the global market.

12/30/2025 Logistics Industry Insights
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Ecommerce Sellers Face Halloween IP Challenges

Ecommerce Sellers Face Halloween IP Challenges

With the Halloween sales boom approaching, cross-border e-commerce sellers need to be aware of intellectual property risks. This article delves into five categories prone to infringement, including pumpkin decorations, horror masks, candle lights, witch hats, and skull decorations. We provide avoidance suggestions to help you navigate the peak season marketing safely and achieve sales growth. By understanding these risks and implementing preventative measures, sellers can protect themselves from potential legal issues and maximize their profits during this lucrative period.

12/30/2025 Logistics Industry Insights
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Amazon Auto Ads Boost Performance with Datadriven Keywords

Amazon Auto Ads Boost Performance with Datadriven Keywords

This paper delves into the refined management of Amazon automatic advertising keywords. Utilizing data-driven selection criteria, high-performing keywords are 'promoted' to manual campaigns, employing a combination of broad and exact match types. Furthermore, it proposes ROAS or conversion rate-based negative keyword strategies for underperforming terms. The aim is to assist sellers in optimizing their advertising structure, improving ad performance, and ultimately achieving sales growth. This approach emphasizes leveraging data insights to enhance both automatic and manual advertising strategies.

12/30/2025 Logistics Industry Insights
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SEKO Logistics Secures Investment from Ridgemont Equity Partners

SEKO Logistics Secures Investment from Ridgemont Equity Partners

SEKO has received an investment from Ridgemont Equity Partners to accelerate its global expansion and technology upgrades. Greenbriar Equity Group will retain a minority stake in the company. SEKO is focused on e-commerce, value-added services, and cybersecurity. The investment will help SEKO further enhance its capabilities and expand its reach in these key areas, solidifying its position as a leading provider of global logistics solutions. This strategic partnership aims to drive innovation and growth in a rapidly evolving market.

02/04/2026 Logistics
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US Rail Freight Volumes Decline Amid Economic Slowdown Concerns

US Rail Freight Volumes Decline Amid Economic Slowdown Concerns

Data from the Association of American Railroads indicates a year-over-year decrease in U.S. rail freight and intermodal volume for the week ending September 20th. Grain and metal shipments increased, while coal transportation experienced a significant decline. Year-to-date figures show growth, but at a slower pace. Key influencing factors include macroeconomic conditions, industry competition, supply chain bottlenecks, and energy policy transitions. Railroad companies need to improve operational efficiency, expand diversified business lines, strengthen infrastructure development, and embrace sustainable development practices.

02/04/2026 Logistics
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Russias New Tax Rules Challenge Chinese Ecommerce Sellers

Russias New Tax Rules Challenge Chinese Ecommerce Sellers

Russia plans to impose new taxes on cross-border e-commerce to close tax loopholes and standardize VAT collection. Chinese sellers need to accelerate compliance strategies, shifting from extensive product offerings to brand building and localization. Strengthening supply chain and local service capabilities is crucial to adapt to market changes and seize long-term development opportunities in the Russian market. This reform requires businesses to prioritize tax compliance and adapt their operational models for sustainable growth in the evolving Russian e-commerce landscape.

02/05/2026 Customs Knowledge
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Ebay Sellers Boost Sales with Certified Warehousing to Avoid Logistics Delays

Ebay Sellers Boost Sales with Certified Warehousing to Avoid Logistics Delays

eBay Certified Official Warehouses are crucial for improving cross-border logistics efficiency and enhancing buyer experience. Leveraging platform endorsement, system integration, and traffic support, they help sellers shorten fulfillment times and reduce order cancellation rates. This article provides a detailed interpretation of the advantages, applicable scenarios, integration process, and operational key points of certified warehouses. It aims to help sellers effectively utilize this tool to achieve business growth by optimizing their international shipping and warehousing strategies on the eBay platform.

02/05/2026 Warehousing
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Amazon Sellers Leverage Data to Find Untapped Niches

Amazon Sellers Leverage Data to Find Untapped Niches

This article provides an in-depth analysis of Amazon product selection market strategies from a data analyst's perspective. It covers key aspects such as market demand analysis, competitive landscape assessment, market size and capacity evaluation, market opportunity identification, market potential and cyclical analysis, user feedback analysis, and profit analysis. The goal is to help sellers accurately position themselves and tap into promising niche markets. This data-driven approach enables informed decisions for successful product launches and sustained growth on the Amazon platform.

02/05/2026 Logistics Industry Insights
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Hong Kong Logistics Firm Plans US IPO Amid North America Expansion

Hong Kong Logistics Firm Plans US IPO Amid North America Expansion

Cross-border logistics is undergoing significant changes. A Hong Kong freight forwarder is planning an IPO, while Sino-Luxembourg aviation cooperation is being upgraded. Best Inc. and Cainiao are experiencing business growth. Flexport has launched new services. E-commerce platforms are adjusting their rules, and shipping routes are also undergoing changes. These developments highlight the dynamic nature of the cross-border logistics landscape and its responsiveness to evolving e-commerce trends and global trade dynamics, impacting businesses and consumers alike.

02/05/2026 Logistics
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