Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunya reshaped the high-end sleepwear market with its concept of "fashionable loungewear." Through material innovation, stylish designs, integrated online and offline channels, and precise marketing, Lunya successfully built a DTC brand with annual revenue exceeding $35 million. Its experience provides valuable lessons for Chinese home goods sellers going global, including precise positioning, product innovation, channel integration, targeted marketing, and data-driven approaches. These strategies are crucial for success in the competitive international market and can help brands establish a strong presence and achieve sustainable growth.

01/23/2026 Logistics Industry Insights
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Facebook Ad Accounts Boost Crossborder Marketing Efforts

Facebook Ad Accounts Boost Crossborder Marketing Efforts

The 'Unlimited Facebook Ad Account' breaks category, region, and spending limits, offering greater flexibility for cross-border marketing. It boasts high stability, quick setup, and strong budget control. However, it's crucial to adhere to Facebook policies and choose a reliable agency. Properly leveraging this type of account can help businesses succeed in international markets. This account type allows for advertising a wider range of products and services, targeting global audiences without the usual restrictions, making it a powerful tool for expanding reach and driving growth.

01/27/2026 Logistics Industry Insights
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New Zealand GST Registration Guide for Businesses

New Zealand GST Registration Guide for Businesses

This article provides a comprehensive guide to GST registration for businesses planning to operate in New Zealand. Covering key aspects of GST registration, service business modules, common pitfalls and how to avoid them, and selection criteria for reputable service providers with recommendations, it aims to help businesses complete GST registration efficiently and compliantly, reduce tax risks, and achieve steady growth in the New Zealand market. The article highlights SKYTO, and provides a comparative analysis with Blue Ocean Intelligence Consulting and Heng Hui International Accounting Firm.

01/27/2026 Customs Knowledge
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Supply Chain Crisis Gender Diversity Key to Talent Shortage

Supply Chain Crisis Gender Diversity Key to Talent Shortage

Studies reveal a gender imbalance in the supply chain, with many companies failing to actively recruit and promote women, leading to talent loss and reduced innovation. Women possess unique strengths in communication, coordination, and risk management. Companies should overcome gender bias, implement diverse recruitment policies, offer equal opportunities for advancement, and foster an inclusive work environment to attract and retain more female talent, addressing the talent shortage. By embracing gender equality and diversity, businesses can enhance their supply chain capabilities and drive sustainable growth.

01/29/2026 Logistics Industry Insights
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North American Intermodal Traffic Declines Amid Industry Shifts

North American Intermodal Traffic Declines Amid Industry Shifts

Data from the Intermodal Association of North America (IANA) shows a continued decline in North American intermodal volumes, though the rate of decrease is slowing. This downturn is attributed to a combination of macroeconomic conditions, internal industry factors, and geopolitical influences. IANA suggests that challenges and opportunities coexist, identifying cross-border trade as a potential growth area. Businesses need to transform and innovate, improve service quality and efficiency, expand service offerings, embrace technological innovation, and strengthen cooperation and collaboration to succeed in this evolving landscape.

01/29/2026 Logistics
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Loona Robot Dog Gains Global Fame Through Crowdfunding Social Media

Loona Robot Dog Gains Global Fame Through Crowdfunding Social Media

Canbotics' Loona robot achieved viral success overseas, offering valuable insights for new tech companies going global. This article analyzes Loona's international strategy, encompassing overseas social media marketing, overseas crowdfunding, and independent website operation. It emphasizes data-driven iterative optimization and cost-effective TikTok traffic generation, ultimately helping Chinese intelligent manufacturing reach a global audience. Loona's success highlights the importance of understanding target markets and adapting strategies based on user feedback and platform trends to achieve sustainable growth and brand recognition in the international arena.

01/30/2026 Logistics Industry Insights
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Logistics MA Trends Shift from Scale to Strategic Deals

Logistics MA Trends Shift from Scale to Strategic Deals

PwC reports a shift in logistics M&A focus towards strategic synergy rather than pure scale expansion. Buyers are prioritizing niche segments with growth potential, operational efficiency, and access to high-barrier markets. Increased investments are seen in technology, supply chain resilience, and specialized logistics services. This transformation promotes sustainable industry development and ultimately enhances the consumer logistics service experience. The focus is now on building stronger, more resilient, and technologically advanced logistics networks through strategic acquisitions that complement existing capabilities and address evolving market demands.

01/30/2026 Logistics Industry Insights
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Wantdo Dominates Amazon with Commuting and Outdoor Apparel

Wantdo Dominates Amazon with Commuting and Outdoor Apparel

Wantdo, leveraging its 20 years of OEM experience, successfully transitioned and emerged as a top-selling brand on Amazon. This was achieved by precisely targeting the 'commute-to-outdoor' market, implementing differentiated product design, and utilizing data-driven marketing strategies. Wantdo's success lies in identifying niche markets and tapping into needs often overlooked by larger companies. Furthermore, establishing a flexible supply chain contributed significantly to their growth. Their approach provides valuable lessons for brands looking to expand internationally, emphasizing the importance of market segmentation and agile operations.

01/30/2026 Logistics Industry Insights
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Bahamas Strengthens Customs Tariffs to Increase Revenue

Bahamas Strengthens Customs Tariffs to Increase Revenue

The World Customs Organization (WCO) held a national workshop in the Bahamas on the Harmonized System (HS) to enhance the Bahamas Customs' capacity in tariff classification. The workshop covered the theory and practice of HS coding, emphasizing the application of the General Rules for Interpretation and focusing on issues such as the classification of parts. Through talent development and the Mercator Program, it aims to facilitate trade in the Bahamas. The workshop also explored the relationship between HS code optimization and tax revenue growth from a data analysis perspective.

01/26/2026 Customs Knowledge
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Ebay Sellers Guide Mastering Onsite Promotion for Beginners

Ebay Sellers Guide Mastering Onsite Promotion for Beginners

This article delves into two core eBay on-site promotion strategies: Promoted Listings and Brand Ads. Promoted Listings help products stand out in search results, while Brand Ads focus on enhancing brand influence and conversion rates. For new sellers, it is recommended to start with Promoted Listings to build a solid foundation and then gradually experiment with Brand Ads to achieve precise traffic generation and sales growth. This approach allows for a phased and effective implementation of eBay's promotional tools.

01/06/2026 Logistics Encyclopedia
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