Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard features Search Catalog Performance and Search Query Performance, empowering sellers to analyze buyer search and purchasing trends. This allows them to optimize product listings and advertising strategies, ultimately driving sales growth. The new tool provides valuable insights into customer behavior, enabling data-driven decisions to improve product visibility and conversion rates within these key international markets. By understanding what customers are searching for and how products are performing, sellers can refine their approach and maximize their potential on Amazon.

01/16/2026 Logistics Industry Insights
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High Ecommerce Return Rates Cut Crossborder Seller Profits

High Ecommerce Return Rates Cut Crossborder Seller Profits

Cross-border e-commerce sellers face the challenge of high return rates, eroding profit margins. This paper analyzes the current situation of return rates, the differences in return policies among e-commerce platforms, and the controversy and risks associated with the "refund only without return" policy. It proposes strategies for sellers to optimize product quality, improve logistics, and enhance after-sales service. The paper emphasizes the importance of building a fairer cooperative model between platforms and sellers to mitigate the negative impacts of high return rates and ensure sustainable business growth.

01/16/2026 Logistics Industry Insights
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Hangzhou Airport Reports Record H1 Cargo Growth Amid Ecommerce Boom

Hangzhou Airport Reports Record H1 Cargo Growth Amid Ecommerce Boom

In the first half of the year, Hangzhou's airport port achieved an international cargo volume exceeding 110,000 tons, marking a year-on-year increase of 3.47%. Among this, the export cargo volume reached 97,500 tons, with cross-border e-commerce shipments accounting for over 60%, highlighting the new vitality of the region's economy.

08/07/2025 Logistics
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Israels Ashdod Port Fuels Economic Growth As Key Trade Hub

Israels Ashdod Port Fuels Economic Growth As Key Trade Hub

Ashdod Port serves as Israel's primary economic gateway, leveraging its exceptional geographic advantages and comprehensive services to drive national economic growth. The port not only offers efficient logistics solutions to customers but also focuses on establishing long-term partnerships to support supply chain management across various industries.

08/05/2025 Port Encyclopedia
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Perus Sand Creek Airport Eyes Growth As Regional Aviation Hub

Perus Sand Creek Airport Eyes Growth As Regional Aviation Hub

Saxun Airport (SDC), located in Guyana, is not very well known, but due to its geographical advantages and potential for development, it is expected to become an important small aviation hub in the future. Currently, the airport does not provide weather observation data, and navigation notifications must be obtained by logging in.

09/15/2025 Airport Codes
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